How Small Businesses Can Benefit from GPS Fleet Tracking

In today’s fast-paced business world, where the small business owner is competing against those large companies who have the most up to date technology at their fingertips, it is imperative to be able to keep up as much as possible.

GPS fleet tracking offers these businesses not only the opportunity to be able to keep an eye on their vehicles. There is also a huge list of other benefits that are available as well that can really help the small business owner to save not only time, but also money.

Accurate delivery times

As any small business will tell you, the cornerstone of a great business is the ability to achieve customer satisfaction and gain repeat business. Customers want to know when their goods will arrive with them, and it is no longer satisfactory to tell them the day it will arrive. Many like to have it narrowed down to a timeframe of a couple of hours. GPS fleet tracking will allow you to achieve this, keeping your customers up to date on when their delivery will arrive and, if the worst should happen with traffic delays, it will even allow you to update the customer with this information. All of this will provide a much better customer experience. Happy customers are not only likely to leave you positive feedback but also they may mention your company to others which could result in more business.

Route planning

GPS fleet management can allow you to plan out a proper delivery route that will be the most efficient for your drivers – this will also give you a picking schedule for your vehicles that will allow you to put those items you will be delivering first near the doors of the van. While this may only save a few minutes on each delivery, time, as they say, is money and these minutes will soon mount up to allow you to make more deliveries. This will not only allow you to get deliveries to your customers faster but also in the most fuel-efficient manner possibly – thereby saving you on your fuel costs and customers on their delivery charges. Again, this will also allow you to keep an eye on your fleet and, if there are any issues with traffic, advise them and create an alternative route.

Locate your vehicles

Using GPS fleet tracking, you will be able to see where your vehicles are at all times. While the obvious use of this is, of course, to be able to update the customer on where their delivery is and how long they are likely to be waiting, it also has other benefits as well. Should something happen to one of your vehicles – if it is stolen, for example – you will be able to see where it is. Vehicles that are marked as having GPS trackers are less likely to be targeted by criminals as well. GPS tracking will also help you to see if there is a deviation from the expected route or behaviour of the driver if you suspect that your vehicles are being used inappropriately – something that could be costing you money.

Enhance your business’ reputation

The internet has really opened up a whole new world for consumers. They can get pretty much what they want when they want it. If you are not keeping up with your competitors, you run the risk of losing sales, and this is something that no small business can afford to do. GPS fleet tracking is a simple and very effective way of ensuring that you are providing customers with exactly what they are after- fast and efficient service and accurate information on when to expect deliveries.