Getting back to work after an Injury by Graham Shear
You may run workshops on marketing, human potential, communication, decision-making, depression, work/life balance, or relationship. You may be a life coach, a seminar leader, or a speaker. All this is fine – except you’re trying to solve problems.
Because humans really want to know about things they can’t do or don’t want to do.
Even though I do business for myself, I can walk in your shoes. Even if it seems impossible. Human nature-whether you like it or not-let’s have some reality.
I am an outlining specialist. Then I wanted to find a product range to influence companies to purchase more and do that myself. This is where I am brilliant-and challenged-to bring a product range to a greater audience and to get more using this product range.
That’s marketing-with a purpose. The audience must understand the aim of the marketing.
Have you thought about your ‘Marketing Role’? What does that look like?
I know what you’re doing right now!
Are you trying to solve a problem? Are you trying to be more effective? Are you trying to get better?
Of course you are.
If you don’t know how to do this right, then you are a barrier.
That means you are resistant, your creativity is weak, your solutions weak, and the people you do business with are left confused and unhappy.
Doing this wrong is exactly the same as doing nothing. Very, very wrong!
Do your own research to develop your skills.
Start with an attitude to try things and learn. Try to understand your audience. What do they really want? What is their problem? What do they want? Don’t try to help them.
Instead help them to understand themselves.
If you are experienced, develop your decision-making and decision-selling skills. Everywhere I turn there are probably, and I hope you are one of many, small business owners who have not engaged them, to help them make more decisions about how to run and manage their business. What follows is a badmouthing sale, not the great product that you think of trying.
Take the skills that you will develop. How you go about what you do best, working with other people. Try some of these strategies. What do they work for you and how?
When you evolve into a success it means it is time to survive or learn to swim.
Learn is ultimately what will make us happy.
As a marketer or a real-life person with a business you are working with, you must achieve an outcome (making money) for yourself. That is why you are an entrepreneur, what your purpose in life is. When you’ve got a purpose, a dream, a goal what you try to do is help others to achieve this goal.
When you are in business, as a human in business, you are in the business of sharing what you really do, in my view you’re always serving others and you become successful.
I’m going to say it again (and I hope we all will shut up and listen and think): how you go about what you do right, what are your true motives and how you help others to achieve their aims, is what makes you a business owner.
What is it, then, that is helping others to succeed? What kind of actions do you take, how you help others to get what they want and desire. When you’re in business, then you are in the business of giving what you have, of helping others’ to have what they want, in order to help others to achieve their aims and the dreams that they have in life. A good example of this might be a business that always helps people to achieve their dreams, where others only want what their material destiny has to offer them.
There are a lot of people who have problems and inability to implement the simple steps that will enable them to encourage others to do the same. There are a lot of business owners who simply believe that to achieve their desired outcome, if only they do more, by taking a better process, or if only they work outside of their own organisation, their problem never will go away.