Blackpool reading competition to mark National Storytelling Week


Posted on Monday 31st January 2022

Year 1 pupils from St John Vianney Catholic Primary School - Copy

To celebrate National Storytelling Week (29 January – 5 February), Blackpool Council is inviting schools in Blackpool to take part in a reading competition.

Designed for primary and secondary schools, the #Blackpool30 reading competition has been launched to encourage a love of books and boost children’s literacy in Blackpool.

Participants have a chance to win one of five prizes. These range from an impressive £1000 voucher for books for a school library for a winning school drawn at random to a £100 book voucher for a family who can demonstrate that they have read for 30 minutes a day for an impressive 60 days.

The competition forms part of the #Blackpool30 reading challenge, which encourages all residents to read for 30 minutes a day.

The #Blackpool30 challenge is at the heart of a ten-year literacy strategy which aims to improve the reading, writing, speaking and listening skills of residents, regardless of their age. 

Designed to boost literacy levels in the town by helping children and adults form a regular reading habit, the challenge is already proving to be a success with a number of families, schools and businesses already taking part.

As part of the reading challenge, families are encouraged to read aloud together, for example, a parent and child or older and younger siblings.

Reading aloud together is an opportunity to connect, both with the ideas in the story and with each other. It also can nurture a love of books which families can put into practice by taking part in the reading competition.  

All schools participating in the reading competition have until the end of the spring term to read as much as possible and share their progress on social media using the hashtag #Blackpool30

Prizes will be awarded at the start of the summer term.

Details of the prizes are as follows:

Prize 1 – £1000 worth of books for a school library. All schools are to email communications.team@blackpool.gov.uk by 1 April 2022 to be entered into a draw to win, if they can clearly be seen to be highlighting this challenge via their school website and/or social media. A logo, poster and other artwork are all available and can be displayed on the school’s website and/or social media page.

Prize two – £100 book voucher for the best new reader. Schools can nominate any child who has made significant progress in reading, when they were previously a reluctant reader. Nominations to be sent by email to communications.team@blackpool.gov.uk by the end of the spring term.

Prize three – £100 book voucher for the most prolific reader. Schools can nominate any child who has read for 30 mins a day, for at least 60 consecutive days. Nominations to be sent by email to communications.team@blackpool.gov.uk by the end of the spring term.

Prize four – £100 book voucher for the best family reading partnership. Schools can nominate a family who has engaged in the inter-generational reading aspect of this challenge, by evidencing reading to each other within the family, for 30 minutes a day, for at least 60 consecutive days. Nominations to be sent by email to communications.team@blackpool.gov.uk by the end of the spring term.

Prize five – £500 worth of books for the best class of readers for the class to share. Schools can nominate any class or form group that achieves a combined 50,000 minutes of reading by the end of term, evidenced through a class reading log. Nominations to be sent by email to communications.team@blackpool.gov.uk by the end of the spring term.

Cllr Jim Hobson, Blackpool Council Cabinet Member for Children’s Social Care and Schools, said: 

“We launched the reading competition within schools before Christmas, but we thought it would be fitting to invite all remaining primary and secondary schools to register their interest during National Storytelling Week.

“The reading competition is a brilliant way to develop a love of reading and we would encourage all primary and secondary schools in Blackpool to take part.

“The competition has some fantastic prizes ranging from a £100 book token for the best reader to £500 worth of books for the best class of readers.

 “It will be fantastic to see all the family members get involved and spur each other on to have fun and read together as a family.

“Everyone has a part to play in raising levels of literacy and this starts with our reading competition. Join in and have fun.”

To find out more about the reading challenge, visit www.blackpool.gov.uk/Blackpool30   


Posted on Monday 31st January 2022

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