STUDENTS GENERATE BEAUTY BUSINESS WITH DIGITAL MARKETING SKILLS

Students creating marketing posts on their phone

Business students have helped generate new clientele for a West Bromwich beauty clinic with their digital marketing skills.

Learners completing work experience at Smooth Skin and Laser Clinic in Spon Lane have been promoting the business on social media – planning, creating and posting daily content, producing promotional posters and building brand awareness.

Owner Sharon is extremely happy with the students’ results.

She said: “They have been really helpful. They have taught me to use my social media platforms to generate more clientele. The content they’ve created is really professional and it’s generated a lot more interest from new and existing clients who have booked in for laser treatments.

“Because I’m busy lasering during the day I don’t always have the time to work on my marketing and the girls have done a lot of that for me.”

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