Blackpool Council extends shirt sponsorship deal for third season


Posted on Thursday 24th June 2021

Visit Blackpool.com Logo - Red background White text 2

Blackpool Football Club has announced an extension to its principal sponsorship agreement with Blackpool Council, which will see the branding of VisitBlackpool on the Seasiders’ first-team and replica home shirts for the much-anticipated return to the Championship.

The extension of this exciting partnership with VisitBlackpool was exclusively announced on Sky Sports at Bloomfield Road on Thursday, alongside the unveiling of the new-look home kit for 2021/22 and to coincide with the release of the fixtures for the forthcoming season.

As the tourism arm of Blackpool Council, VisitBlackpool is tasked with promoting the UK’s most popular holiday destination to a worldwide audience, working closely with local partners and stakeholders to showcase the best that Blackpool has to offer. 

Cllr Lynn Williams, Leader of Blackpool Council, said: 

“We are delighted to announce that we are taking our partnership with Blackpool Football Club into a third season.

“The play-off final at Wembley gave national and international exposure to the VisitBlackpool brand and we anticipate that the forthcoming season in the Championship will provide even more opportunities to promote the destination across the country and beyond.

“Blackpool Football Club is a vitally important part of community life and this partnership has already demonstrated that it has the potential to rebuild civic pride in Blackpool as a town and to celebrate our unique heritage as the home of popular tourism.”

Blackpool FC Chief Commercial Officer Linton Brown, said:

“We are delighted to extend our relationship with VisitBlackpool into a third season.

“Blackpool is a community-based football club that takes great pride in helping the local businesses and attractions as much as possible. By welcoming Championship football back to Bloomfield Road next season, we hope the added exposure the football club gains will enhance the local economy even further.

“On behalf of the Club’s Board, I’d like to thank Cllr Lynn Williams, Neil Jack and everyone at VisitBlackpool for their continued support in Backing Blackpool, and I look forward to working with them over the course of the new season.”

Get your hands on the new Blackpool kit by placing a pre-order order (online only) now on the club website.


Posted on Thursday 24th June 2021

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