E-mail remains the main channel of business communication and, therefore, occupies a special place in marketing companies. However, the method of non-reflective sending emails is no longer sufficient. Regardless of whether your letters require a response or are sent out solely for promotional purposes, they will achieve their effect when the addressee looks through their content. Measuring recipient engagement would be a difficult task without the powerful Email Tracking tool that allows you to monitor the actions of recipients. Email Tracking Features Integrating email tracking tools into your emails will provide valuable insights to improve your marketing strategy. Based on checking the reaction to letters, you can find out the following: Whether the letter was opened or left unread without arousing the interest of the recipient. Did the addressee click on the links in the letter or just read its text? Have email attachments been viewed? When and from what device the message was read? How often the letter was viewed and whether it was forwarded to anyone? Services allow you to save the history of interactions with different respondents for timely adjustment of the form of communication. They can also be sorted by the degree of addressees’ interest to … Continue reading Using Email Tracking in Marketing Strategy