To start my 6-figure Etsy store, I quit my job as a warehouse worker.

  • Erik Soto Ayala was an ex-warehouse forklift operator and started a side business to escape the 9-to-5 grind.
  • He was open to selling any product and searched Etsy for products with the lowest competition.
  • After landing on personalized wallets he made $67,000 profit in his first ten months of business.

This essay is based upon a conversation with Erik Soto Ayala (23-year-old Etsy entrepreneur) about engraved wallets. It has been edited to improve clarity and length.

While I was grateful for my job as a warehouse operator and floor product stacker in the warehouse, I long for a break from the 9-to-5 grind. I knew there was more to life that just clocking in/out.

I quit my job in October after almost four years — handing in my two weeks’ notice was one of my most freeing experiences ever.

I was able to quit because I had launched a side-business six months prior and was earning more income than my salary. My warehouse job paid me $2,600 per month. My side hustle generated $26,000 in income in September and I took home $14,000.

You May Also Like: What Is Athlo? A Savior for Your Costly, Unused Gym Memberships

I have tried side hustles before but Etsy was different.

My side-hustle journey was not easy. I tried launching side hustles in the past — Fulfillment by Amazon, investing in cryptocurrency, drop shipping, and even social-media management — but they all failed. I spent between $2,000 to $3,000 on each venture and worked overtime to finance them.

My Etsy business was different because I wasn’t trying to reach an oversaturated marketplace.

I instead researched products that had low competition and improved on what was out there. Instead of selling brand names on Amazon I saw a huge opportunity with personalized gifts on Etsy.

I was open to selling anything from wood crafts to embroidery on Etsy. I was also constantly brainstorming, watching YouTube videos and reading blogs written by successful Etsy sellers.

I found a video on laser engraving around the middle of January. I had never heard of a laser engraver. I knew this was the right product for me.

From January to February, I spent up to eight hours researching Etsy’s engraving market.

I bought the best laser engraving package I could find for $1,200. To save money for my Etsy shop, I began working overtime in January. By February, I had enough money to purchase the laser engraver.

The next step was to choose what to engrave. I needed a new wallet at the beginning of March. That’s when I thought, “Why not engraving wallets?”

I landed on a niche product with little competition

I found a lot of potential when I searched Etsy for personalized wallets. There were only two or three other competitors on the site. I thought I could offer better products and better customer services than the competition. I had noticed mixed reviews at my competitors’ shops.

I spent $200 to purchase a small order from Alibaba. When the wallet arrived, I tested it and it looked great. To build my inventory, I spent another $400.

My fiancée took product photos using my iPhone, and I uploaded them to my Etsy shop. My first sale was made five days later.

I knew that customer service was something I could control, and I could use it to differentiate my store. So I committed to providing the best customer care. This meant answering customers’ questions as quickly as possible, and ensuring next-day delivery.

You May Also Like: 5 reasons why Clapham is the Best Place to Live in London

Prioritizing customer service helped me gain an audience quickly

May was the first month that my business opened. I received 16 orders totaling $521.20. I made it a point of communicating with my customers via Etsy messaging, and sent them a notification when their order shipped.

My competitors shipped orders within three to five business days of a purchase. Customers sometimes received their orders up to two weeks after purchase. I was processing orders within 24 hours. This is what I believe was the key to my store’s success.

In June, I had sold nearly $1,000. To keep up with the demand, I began to buy larger bulk orders of wallets. I knew that I needed to do something new as sales increased. I was still managing my store alongside my full-time job.

I purchased a second engraving machine in July so my fiancée could help with fulfilling orders. I organized my time into two sections: packing and engraving at night, and customer service during my breaks at work. This helped me manage my Etsy shop and work.

My Etsy shop was so successful that I quit my job as a warehouse worker to start it.

I had earned over $80,000 in six months. I decided to quit my job as a warehouse worker to start my business full-time.

To test new products, my Etsy ads cost $3,500 for the first six month. I now rely mainly on organic Etsy traffic. I chose a market and a product people liked, and I believe sales will continue growing as long as I provide great customer service.

I had already made more than six figures in sales in seven months selling wallets on Etsy. $67,000 was profit.

I control my hours and can be creative while running the store with my fiancée. I put everything back into the business. I hope to start making a salary and have saved some money for the event that the store slows. However, right now I am very excited about the future of the business.

You May Also Like: Clearway Law, what is it and why the controversy?

Source link

[Denial of responsibility! is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials, please contact us by email – at The content will be deleted within 24 hours.]