Chicken Sandwiches, Nostalgia, Value Menus

  • Experts predict that customers will demand more value options for their menus in 2023.
  • As chicken prices drop, chicken sandwiches will likely increase in popularity.
  • Fast food chains are capitalizing on nostalgia and character to attract new and old customers. 

2022 was a year for implementing new technology in fast food Emphasizing mobile ordering, drive-thru, and drive-thru. These aren’t going away. But there are other trends. Here are some trends to watch out for in 2023. 

1. Fast food menus will highlight value

McDonald's Value Menu

Hollis Johnson

In an environment of rising prices and inflation, value is a key component of what draws consumers to fast food. Insider was told by Mark Kalinowski, Kalinowski Equity Associates CEO and president. “People want to feel that they are getting good value.”

Insider believes fast food chains will soon introduce new menu items to meet customer demand. Kalinowski pointed out Taco Bell as a fast food chain that has a history of popular menu items and high margins. 

He said he wouldn’t be surprised if Taco Bell brought back $2 menu options in the early 2023.

2. There are many variations of chicken sandwiches 

Popeyes blackened chicken sandwich


According to more than 500 industry professionals, fried chicken sandwiches and new variations of the chicken sandwich will be big trends in the new year. conducted by the National Restaurant Association.

The US chicken breast prices are now down 70% from June’s peak. The Wall Street Journal reportedThey are now more appealing for chains because their thighs and wings have fallen.

Major QSR chains already have plans to reintroduce chicken sandwiches. On November 15, Popeyes released its new Blackened Chicken Sandwich. The chain explicitly promotes the new sandwich as “reigniting chicken sandwich wars,” and this started with the 2019 release. Popeyes spicy chicken sandwich.Burger King and Wendy’s are also available promoting new chicken sandwiches.

3. Nostalgia

McDonald's Cactus collab happy meal


According to Yelp’s predictions, nostalgic brands and menu items will be big by 2023. data scientists and trend experts. 

Some chains have already succeeded in channeling the nostalgia of adults this year, such as McDonald’s sold out adult Happy MealTaco Bell and boxes bring back the enchirito. Restaurants love nostalgic characters, and they love their menu offerings for two reasons. appeal to adultsKalinowski previously spoke to Insider about those who can recall the original promotions and introduce them a new generation of customers.

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