Pro-Biden Super PAC Plan 2024 Focus on Pennsylvania and Wisconsin

  • Joe Biden’s reelection campaign will be announced by a pro-Biden superPAC.
  • When he officially announces his candidacy for the presidency, Unite the Country will be targeting Pennsylvania, Wisconsin, Michigan.
  • These states were won in 2020 by Biden, but they went for former President Donald Trump.

Pennsylvania, Wisconsin, Michigan: Prepare to hear a lot more about President Joe Biden’s record.

The pro-Biden super PAC Unite the Country intends to target Democratic-leaning battlegrounds with a messaging blitz once Biden officially declares that he’s running.

Amanda Loveday, a senior advisor for the group, said that these were states that are real, kind of Joe Biden and blue-collar Democrats that he needs in order to win reelection.

Biden is interested in a run for reelection.

During a meeting, he stated that “this is, ultimately, family decision.” November 9 news conference. “I think everybody wants me to run … We’re going to have discussions about it.” 

Unite the Country, a committee that may raise unlimited amounts of money and spend it to support Biden, is in the process of being prepared. It plans to promote his announcement once it occurs and then communicate directly with key constituencies throughout 2023 in those three critical state about his administration’s work. 

Biden won Pennsylvania and Wisconsin in 2020, but he cannot take them for granted. After helping elect President Barack Obama 2008 and 2012, they voted for Republican Donald Trump in 2016.

Brad Bannon, a pollster who works for Democrats, progressive issues groups and labor unions, said that “that’s an obvious target.” “If the Democrats or Biden running for election can keep the big blue wall, Midwest Wall, he’ll have a great chance of winning reelection.”

After the 2016 primaries, Hillary Clinton did not campaign in these three states and “she paid for the price”. Biden, however, said that he didn’t win these states by much, so it was worth the effort.

Bannon stated that Unite the Country should be expanding its map to include Arizona (where Biden was the first Democrat in a presidential election since the 1990s) and Georgia (where he won the 2000 midterm elections). The Democrats also did well in the 2022 midterm election.

He said, “Used to being, the industrial Midwest was all that was needed for presidential elections.” “Democrats have widened their reach.”

Unite the Country is likely to be one in a constellation of super PACS and “dark money” nonprofits that  — if Election 2020 is a guide — will mobilize to support a Biden re-election effort.

The super PAC plans to target independents, college-educated men and women, young voters in select markets, and women who vote differently from the rest of their households, with messaging on a combination of platforms — cable, digital, radio, broadcast television, and streaming, Loveday said.

They will continue to promote Biden’s support of reproductive health care rights and legislation that he has signed, including bills that improve the nation’s infrastructure and boost semiconductor manufacturing. 

“We want to spend 2023 truly laying that groundwork for what he’s achieved, why it matters to the average American and the average voter before … the loud noise comes around,” Loveday said.

Biden’s approval ratingsWhile they have slightly increased in the wake of the midterm elections however, they are still underwater. 59 percent of Democrats (59%) and 62% (62%) want Biden to be the 2024 presidential nominee for their party. according to a CNN poll.

Similar polling by CNBC was also conducted Biden’s ageMany voters believe he shouldn’t run because of this. He turned 80 in November, making him the first octogenarian in office.

Loveday stated that she is less concerned with polling at this stage than making sure voters know how the administration is helping them. The PAC will highlight Biden’s campaign message, bipartisan support, but not his age.

She stated, “I don’t believe we have to talk about his age or any other’s age.” “I believe people will vote based upon their political views and how they feel about this administration affecting them, their families, their pockets, or their kitchen table.”

Unite the Country was founded in 2019 and supported Biden throughout the Democratic presidential primary campaign. It communicated for him in New Hampshire, Nevada and South Carolina. They also worked in several other states during the general election, spending $49 Million during the 2019-2020 electoral cycle and partnering on joint messaging. 

They spent approximately $6 million in November 2022 to support the election cycle. The focus was on Arizona, Wisconsin and Pennsylvania.

Super PACs have unlimited spending power to support or oppose candidates. However, they must not coordinate their spending with candidates they support. Loveday stated that she has not discussed Biden’s plans, but she is confident that he will run for the presidency in 2024.

She stated that she believed he recognizes that he is the one who can lead us into a new era of leaders.

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