6 Black-Owned Influencer Management Firms and Talent Agencies
- Influencer-management firms can help creators boost their income, including by landing brand deals.
- After seeing that BIPOC creators make less than white creators, some agents and managers have set up their own businesses.
- Here are six Black-owned influencer-management firms and talent agencies that work with creators.
Many creators have built their brand with the help influencer management and talent agencies.
These companies help creators choose between different business opportunities, network with other people in this industry, and make a steady income.
While some agencies and management companies have established large client lists, others, like a UK-based company, have not. Season25We focus on creators who come from diverse backgrounds and are underrepresented, partly because these founders identify with those communities.
Twenty-eight-year-old Jessica JosephSeason25 was founded in June 2020 by the founders of Season25. Season25 was founded after she had worked in the creator space for several years and noticed that it was mostly white. To help creators of color, especially Black creators, she decided to start her own agency.
Other Black leaders in the industry include a 29 year-old Annelise CampbellTalent agencies were started by, for similar reasons.
Campbell stated, “There wasn’t a lot of prioritization for diversity in the influencer area, which was a problem to me, especially as Black woman.” previously told Insider. “I felt that most brands weren’t seeing the value in diverse creators and the audiences that they serve.”
In 2019, Campbell was founded Campbell Francis Group (CFG) and now works with Gen Z influencers on TikTok and YouTube.
Here are four other Black-led influencer-management firms and talent agencies:
- Malc Agency, founded by Mariam Sinminsola Abaas. Abaas, 30, started Malc Agency in 2020 and manages the company from Lagos, Nigeria. She has three full-time employees and four freelancers. All of them she hired in 2021.
- Kensington Grey, founded by Shannae Ingleton Smith. Grey, 41, started her own management company in 2019. The company has more than 20 employees and plans to hire more in the near future. Her agency represents over 50 creators.
- Talentiish, founded by Julian Andrew. Andrew, 31, has been in the industry more than 10 years. He launched his own talent agency earlier in the year. He brought with him ten of the creatives he had managed while working at other agencies.
- The Paul Harville Group, founded by Gigi Harville.Harville, a 29-year-old woman, is based in Los Angeles but runs her company remotely with five employees. Her agency manages 15 creators throughout the US, and also has a digital sorority content home with 15 female creators.
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