Absolute Digital Media

Absolute Digital Media

The Drum Search Awards Have Arrived, and Absolute Digital Media Have Made The Shortlist!

ADM-The Drum-press-release-image

Fresh from their successful nomination as finalists at the UK Biddable Media Awards and a win at the UK Search Awards 2018 for Best Use Of Search – Finance, the team at Absolute Digital Media have also made the cut for The Drum Search Awards 2019. The award-winning agency will be attending The Drum’s fourth annual Search Awards as nominees for the Finance and Personal Services category.

This announcement comes as a celebration of Absolute Digital Media’s work with payday loan lender, Uncle Buck. They approached the full-service digital marketing agency with goals to increase their overall search visibility, with page-one positions for the most competitive industry keyword – payday loans. Absolute Digital Media soared beyond this goal, bringing Uncle Buck to position 1 for not only ‘payday loans’, but also for ‘same day loans’ and continue to maintain this position. They yielded a 105.17% increase in new user traffic and a 76.64% increase in top three positions as a result.

“We’re proud of what we have achieved already for Uncle Buck and the attention the campaign has received,” says CEO Ben Austin. “We’ve worked tirelessly to not only produce lasting results but to build up a partnership we can treasure. We’re looking forward to celebrating with Uncle Buck at The Drum Search Awards this year and are eager to see just what the future will bring for their campaign.”

The Drum’s regular readership, rich with marketing professionals and those in the know, makes this nomination truly prestigious. The coverage of The Drum can advance an agency’s profile, as they only celebrate the best. The prizes will be awarded by industry leading judges, all active in their respective fields, adding to the quality of the acclaim and public exposure.

Following the announcement of their recent rebrand, that has seen a fresh new website released to truly showcase the company as not only a modern marketing agency, but one that is innovative and forward-thinking, these awards are another cause of celebration. The winners will be announced on the 4th April in London.

For more information about Absolute Digital Media or for press enquiries, please contact 0800 088 600 or visit their new website.

The UK Biddable Media Awards Are Here, And Absolute Digital Media Have Been Shortlisted!

The team at Absolute Digital Media have had an eventful year so far, with the announcement of their rebrand and now, they have been shortlisted for an award! Nominated for Charity Campaign of the Year for their work with The National Childbirth Trust, Absolute Digital Media will be attending this year’s UK Biddable Media Awards.

The UK Biddable Media Awards celebrate the very best of biddable media in the UK, awarding leading companies for campaigns that produce results. Taking into account innovation, ROI, efficiency and the results reached, the extensive judging panel conducts a meticulous process to determine which companies are worthy of an award.

Absolute Digital Media’s work with The National Childbirth Trust has secured them a nomination, thanks to the goal-smashing results they’ve obtained. NCT and Absolute Digital Media saw a 214% rise in click-through rate, at 15.25% improvement in cost per click, and a 52% rise in bookings for their antenatal and pre-natal courses.

CEO of Absolute Digital Media, Ben Austin, commented on the nomination:

“We are incredibly proud of all that we were able to achieve for The National Childbirth Trust. This incredible charity work hard to support families across the UK and we wanted to help them secure a stronger standing online. Through a tailored PPC strategy, we improved the ROI, helped them improve their visibility and formed a partnership we can cherish. We look forward to celebrating this nomination with them and are excited to see what the next months will bring.”

The announcement of the winners will take place on the 7th March at London’s prestigious Montcalm Marble Arch.

To find out how Absolute Digital Media can help your business or take a look at their services ranging from SEO and PPC to content marketing and social media, visit their website. Alternatively, get in touch with the team on 0800 088 6000.

Absolute Digital Media’s Clients Thrive In Light Of Algorithm Update

In response to the confirmation of Google’s broad core algorithm update in March, Absolute Digital Media have spent time perfecting their SEO methods in order to ensure all client campaigns are positively impacted by the changes.

While the latest update is the type which occurs several times per year and Google were not specific with exactly which changes were implemented, a close analysis of SERP activity has allowed the agency to effectively implement adaptations to existing search marketing campaigns.

March has seen a number of Google algorithm updates which the team at Absolute Digital Media has not only been prepared for but acted on prior to the update being officially put into use. On March 26, Google announced that mobile first-indexing was finally being rolled out after having been in testing for many months. The team at Absolute Digital Media, however, have been adapting their client’s campaigns since mid-2016 in order to ensure their websites will thrive when this update takes full effect.

Ben Austin, CEO of Absolute Digital Media, stated: “At Absolute Digital Media, we pride ourselves on ensuring that all of our clients benefit from Google algorithm updates. While many agencies take a reactive approach once the algorithm change happens, we ensure that we are actively undertaking complex analysis of search activity and trends, long before any updates are rolled out.”

Other confirmed March algorithm updates include the Zero-Result SERP test on March 14, which could be an important sign of where SEO is heading in light of Voice Search, and the ‘Brackets’ core update which implied either one long rolling update, or multiple updates within a short period of time.

Having made a comment across social media relating to how Voice Search, AI and Blockchain are likely to influence the SEO and digital world throughout 2018, Absolute Digital Media are set to continue to push their marketing efforts to keep their clients at the forefront of their industries.

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