Analysis

Analysis

Wonderflow supports companies with free AI-driven employee feedback analysis tool WonderWork


Amsterdam (NL) and Trento (IT), April 23, 2020 – Wonderflow, a leader in artificial intelligence-driven feedback analysis, today announced that it is making recently launched WonderWork, its employee feedback tool, available for free for the rest of 2020 to help companies overcome the global COVID-19 crisis.

Wonderflow’s Natural Language Processing (NLP) technology is already used by many organizations to capture and analyze structured and unstructured customer feedback. WonderWork brings together the technology and the experience for employee feedback analysis. Users collect and analyze employee feedback for real-time actionable insights, which can be used to support new ways of working, as well as teams’ well-being.

The free version of WonderWork will feature:
– Availability for any company with more than 50 employees
– Unlimited collection and analysis of unstructured feedback
– Real-time access to actionable insights
– GDPR and ISO27001 privacy compliance

“Over the past weeks, we have heard from the managers and employees that they feel isolated during these unprecedented times and ever-changing circumstances,” Riccardo Osti, Wonderflow’s CEO, shared. “The speed of change has increased tenfold, and digital transformation is accelerating as a result of the crisis.”

Osti continues: “With the launch of WonderWork, we are able to help companies to stay connected with their employees, as well as assess their well-being and specific needs, especially in these times of crisis. Whether you’re a smaller business or part of a team inside a large organization, you can request free access to WonderWork.”

Mike Ruini, Head of Product at Wonderflow, emphasizes the importance of accessibility: “The concept is centered around ease of use. It will take just minutes to launch the first employee feedback request, which consists only of one open-ended question that will help you understand the satisfaction of your employees as they deal with changes. It helps your company build a continuous feedback loop with your employees.”

Learn more about WonderWork and request access via this link: https://www.wonderwork.it/

About Wonderflow
Wonderflow is a leader in feedback analysis powered by artificial intelligence. Wonderflow’s technology collects and analyzes vast amounts of unstructured and structured feedback, empowering companies to turn customer and employee feedback into actionable insights. Many organizations, including Fortune 100 companies, leverage Wonderflow as the central tool to deliver a better customer experience by integrating feedback into product development, customer service, e-commerce, and more.

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TradingTeck analysis of the COVID-19 Economic Crisis


The COVID-19 crisis is like a grave, and it surely holds the potential of taking some major market sectors to the so called ‘crisis zone.’ TradingTeck’s analysts note that according to the UN, the contraction in China’s output has cost the global economy an outstanding $50 billion as a result of the pandemic. Although this is only an estimate, it could be possible because China is the sole provider of components for many industries such as automobiles, medical equipment, mobile phones, and others.

TradingTeck experts are saying that, “Tech companies, apparel makers and industrial-equipment manufacturers, are more than likely going to feel the impact of the outbreak the most because they are mostly reliant on inputs from China and Southeast Asia. Another sector that might take the hardest hit has to be the Aviation industry, only because the COVID-19 crisis makes it a very dangerous moment for airline companies. In fact, according to many market analysts, it is a sector that is already facing multibillion-dollar revenue losses immediately, as the virus hits demand.”

How do traders need to respond?

TradingTeck experts say, “Though the Federal Reserve has taken an unusually bold step of cutting the U.S. interest rate by 50 basis points to soothe markets, many industry experts still fear that the COVID-19 virus could send the global economy into a recession this year coupled with the fact that the outbreak is now recorded in more than 200 countries and territories. And while Most companies are readjusting their annual profit expectations, economists are lowering their forecasts for global growth, and policymakers have signaled that if needed, they are ready to do everything it takes to stabilize the economy.”

The COVID-19 virus might delay a vital term of the phase-one China trade deal purchases of the U.S.-China trade agreement. This might cause exports to continue to decline sharply during the next couple of months of the year. Also, emergency protocols of every country are meant to deal with these types of situations of shortages to reduce the impact of the COVID-19 pandemic on the markets.
TradingTecks’ analysts said that the first quarter of 2020 was a boring one. And now, as we are in the second quarter of the year, the financial market has suffered from the COVID-19 outbreak. As things have changed on February 20th, both the S&P 500 and the Dow Jones have dramatically dropped, which started one of the most volatile periods in the last decade.

“World oil prices dropped by more than 30% from March 8th to March 9th, while the cryptocurrency market lost nearly 21 billion. As uncertainty and fear continue to hold their sway, there’s absolutely no way to predict what the full economic impact of the coronavirus will be.” Concluded, TradingTeck analysts.

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The Importance of Data Analysis and Analytics in PR


For numerous years, marketers used PR campaigns as their number one strategy to drive engagement, spread awareness, and create communities surrounding their brand. In the past, businesses would struggle to determine how effective their campaigns were; however, in the modern digital age we live in, there are plenty of intelligent tools and software that companies can use to track their data and understand their target audience better.

While data analysis and analytics sound very alike, they serve completely different functions. Data analysis refers to the process of gathering and evaluating data to present, which helps businesses make wiser decisions. Data analytics, however, involves using specialist tools and techniques to achieve company objectives and goals. If you’re about to launch a PR campaign, here are a few ways to measure the success and effectiveness of the whole proceeding.

Track Leads
When launching a PR campaign, tracking leads can provide you with tons of useful information. While the sole aim of a PR campaign is to attract media coverage and exposure, as a company, you should consider examining your data analytics to establish how much referral traffic has been received from the article. There are several reasons why you should track leads, such as:

• Better organization
• Increased efficiency
• Creating customized sales pitches
• More accurate reporting
• Higher customer retention levels

If you aren’t sure where to start, using Google Analytics to set up goals for referral traffic is advised. The data that you receive from setting up traffic will provide your business with a clearer indication on how many people are interacting with your content. There are several actionable outcomes that can be achieved by consumers, including:

• Signing up for your newsletter
• Filling out your contact form
• Leaving their email address

Social Media Shares
There are various tools on the market which can be used to identify how many social media shares your PR content gets. BuzzSumo is one example. Using this tool gives you the opportunity to research the topics that have received traction beforehand. Doing this can help maximize the value of your PR campaign, helping you to pinpoint which topics fared better than others.
Once you have identified your data, your next step should be to create content that is more relevant and niche to your target audience.

Brand Mentions and Links
When creating a PR campaign, businesses need to understand where they rank in their field. Most importantly, they need to be aware of how they’re viewed in the online domain. To increase the name recognition of your business, it’s crucial that you use brand mentions. There are key benefits that brand mentions can bring, such as:

• Creates more visibility and awareness
• Gives your brand a personality
• Fortifies your reputation
• Provides new opportunities for your link campaign
There are several tools that you can use to measure your brand mentions, such as SocialMention which aims to:
• Help businesses look for all mentions of their brand online with ease
• Support monitoring over 100 social media properties
• Help businesses keep track of their online passion for their brand
• Offer third-party API support
• Help businesses monitor social media properties in real-time

Brand mentions can also have a positive impact on your SEO ranking, helping to boost your ranking in search engine results. To turn brand mentions into links, there are several steps that you need to take, such as:

• Defining your metrics
• Finding brand mentions by using powerful tools
• Choosing the right search queries
• Filtering your results

Tracking Results
Once your PR campaign has gone live and been picked up by major media outlets, it’s crucial that you measure its reach from the start. Tracking and seeing the influence your campaign has had can help you identify who is interested in your business, as well as how to run future PR campaigns. While the main purpose of a marketing campaign is to drive referral traffic, PR campaigns differ in the sense that they want to ensure wide-spread media coverage.

Tracking conversions gives your company a clearer understanding of gaps in the market, as well as potential areas that you can concentrate on in relation to conversion rates. Once you have found how many sales you have gained from a particular PR campaign, you will have the opportunity to calculate your ROI (return on investment), giving you the tools needed to plan, optimize and replicate campaigns going forward.

Creating a Successful PR Campaign
Now you have a better understanding of the importance of data analysis and analytics in a PR campaign, you will have the tools and knowledge needed to create an effective campaign. There are several tips that can implement into your strategy to ensure your PR campaign is effective and reaches the right people, including:

• Setting objectives and goals
• Measuring metric of success
• Knowing your audience
• Choosing the right platform
• Link building

Skills and Attributes
For your PR campaign to go according to plan, it’s vital that you have the right skills and attributes behind you. If you are interested in a career in PR, some of the top skills that employers seek in candidates include:

• Knowledge and research
• Attention to detail
• Multitasking
• Relationship-building skills
• Honesty
• Strategic thinking
• Social media savvy

In addition to the skills listed above, it’s crucial that you can work as part of a team and know how to communicate effectively when creating PR campaigns. Emerson College Online can give you more information on the key skills every modern marketer must possess. Emerson College Online has relevant courses, such as a master’s in digital marketing and data analytics, which can expand your skillset and knowledge when delivering PR campaigns.

Before launching a PR campaign, gathering huge amounts of data and using the correct tools can be highly beneficial. Understanding the behavior of consumers can be achieved by using data analysis and analytics, giving you a better indication of the reach your PR campaign has, and what methods to use in the future to attract more interest and awareness for your business.

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