Avenue51

Avenue51

Avenue51 ecommerce platform sees 245% increase in orders from Chinese consumers for British goods


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London, UK – July 1st, 2020: Avenue51, the global ecommerce platform, is experiencing a surge in demand from shoppers in Mainland China looking to buy goods from British companies. Avenue51’s June marketplace sales figures show a 245% year-on-year increase compared to the same month in 2019.

The most popular British product category trends currently being sold across Avenue51 marketplace stores include Maternity, Accessories, Premium Grocery and Beauty – which is on track to increase sales by 650% in 2020.

The steep rise in demand from Chinese consumers for goods from Britain has been buoyed by Mainland China’s annual mid-year shopping festival, 618, which runs from June 1 to June 18th with vast numbers of shoppers logging on to buy branded goods.
In addition, the Chinese Government this year issued more than £1 billion of cash coupons to its citizens – to help reboot the economy – which has contributed to the heightened numbers of online sales.
Many British brands operate online stores through the Avenue51 platform including Royal Mail, Waitrose, Aspinal of London and ThisWorks.

Avenue51 is a quick and effective means for European brands to trade directly with consumers, globally, via its cross-border technology platform that offers an end-to-end service including; stock management, marketing, payments and shipping. Avenue51 also provides online listing across a network of more than 50,000 online retailers used by shoppers in Mainland China.
Avenue51 co-founder, James Hardy, comments: “Retailers and brands have had an incredibly difficult time due to Covid-19, and it won’t get any easier with an uncertain global economic outlook. Our record June sales show the importance of a robust ecommerce offering and the opportunities afforded to brands who can successfully trade into the Chinese consumer market.
We are seeing a sustained growth of brands joining Avenue51 and are continuing to invest in our technology, fulfilment centres and consumer insights to help meet their individual sales needs.”

About Avenue51
Avenue51’s complete cross border retail technology platform enables more than 100 British and European consumer brands including Waitrose, Aspinal of London and ThisWorks to generate and fulfil over £45 million of orders from shoppers and online retailers in Mainland China each year.

For brands that are seeking fast access to shoppers in Mainland China, Avenue51 offers the opportunity to list products within a network of more than 50,000 online retailers. This network includes a number of highly successful online stores operated by Avenue51 under license (La Poste and Royal Mail Tmall.com flagship stores) or directly (51bestuk, 51Taouk).

The Avenue51 team is based in offices around the world including London, Birmingham, Beijing, Shanghai and Hangzhou.
Press Contact
Press@avenue51.com

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Avenue51 Wins Queen’s Award for Enterprise, International Trade


London, UK – April 21, 2020: Avenue51, the global eCommerce platform, was today honoured with the Queen’s Award for Enterprise, International Trade, for outstanding growth in overseas sales during the last three years – with sales growth of nearly 50%.

Avenue51 offers a unique opportunity for European brands to trade directly with consumers around the world via its cross-border technology platform built around three key features of:

• Share: Marketing & Social Media Share
• Shop: Online Retail & Payments
• Ship: Fulfilment & Storage

These services have been designed to work individually or together to provide an end-to-end solution. For retailers wanting a fast route to the Chinese consumer market, Avenue51 also provides online listing across a network of more than 50,000 online retailers used by shoppers in Mainland China.

Avenue51 co-founder, James Hardy, comments: “Winning the Queen’s Award is a great honour for us and a testament to the hard work and dedication of our team. We have seen huge growth during the last three years including an increase in sales of 50% and launching our technology and services in the French and Nordic markets.”

“Now more than ever we believe our eCommerce platform is vital for European retailers looking to create or expand their eCommerce offering to reach some of the largest consumer markets in the world.”

Now in its 54th year, the Queen’s Awards for Enterprise are among the most prestigious business awards in the country and are awarded for outstanding achievement at international trade, innovation or sustainable development. They are the highest official UK awards for British businesses.

About Avenue51
Avenue51’s complete global ecommerce platform enables more than 100 British and European consumer brands including Waitrose, Aspinal of London, ThisWorks and Optibac to generate and fulfil over £50 million of orders from shoppers and online retailers in Mainland China each year.

Our team is based in offices around the world including London, Birmingham, Beijing, Shanghai & Hangzhou are endlessly integrating our solution into the business models of the world’s most progressive brands.

For those brands simply seeking fast access to shoppers in Mainland China, Avenue51 offers the opportunity to list products within a network of more than 50,000 online retailers used by shoppers in Mainland China. This network includes a number of highly successful online stores operated by Avenue51 under license (Laposte and Royal Mail Tmall flagship stores) or directly (51bestuk, 51Taouk).

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