Local Businessman Aiming for Grand Slam with Rugby Box

COLCHESTER based Entrepreneur Dan Mitchell has added to his portfolio of businesses by investing in Rugby Box, the world’s only subscription box for rugby players.

Dan Mitchell, who owns and runs award-winning digital marketing consultancy Digital Reflow and several other digitally-driven businesses, has purchased half of the Rugby Box business having recognised the huge opportunity in the market, plus the valuable contribution his existing team of developers, graphic designers and marketers could make in pushing the business forward.

Initially founded by Scott Warner in 2018 the idea behind Rugby Box is simple, each quarter subscribers receive a box through the post that’s full of everything they’ll need for the rugby season ahead, including clothing, nutrition and kit-bag accessories. The box retails for £50 (inc. p&p) but the contents are worth over £70.

New Co-owners Dan and Scott met through their own passion for Rugby, both having played for local team Mersea Rugby Football Club, and it was Dan’s company Digital Reflow who built the original Rugby Box website.

In its first year of trading Rugby Box has attracted over 300 subscribers, but with over 2million rugby players in England alone, and the subscription box market expected to increase by 77% before 2022, new business partners Dan and Scott are aiming to grow this to 1,000 subscribers by the end of the year.

Dan Mitchell, Co-owner of Rugby Box, commented: “As a rugby fan and digital enthusiast this was an investment opportunity I couldn’t resist!

“Scott has done an incredible job getting the business off the ground, but with my resources and experience in retail and digital, we’re hoping to take the business to the next level.

“We’re already implementing changes to the website to make the purchase process as seamless as possible, whilst developing a marketing strategy that will help us reach our goal of 1,000 subscribers by the end of the year.”

Scott Warner, Rugby Box’s Founder added: “We’re excited to have Dan on board, allowing me to step away from the marketing side of the business and focus on sourcing the latest great quality rugby merchandise for our subscribers to enjoy.”

About Rugby Box

Launched in 2018 by rugby fan Scott Warner, Rugby Box is the first and only subscription box for rugby players.

Every quarter, subscribers receive a box packed full of the best rugby gear and lifestyle products.

For more information please visit:

About Digital Reflow

Founded by Dan Mitchell in 2013, Digital Reflow is the leading digital marketing consultancy for premium and aspirational brands across a diverse number of industries, from professional services to consumer brands.

Based at The Old Joinery, just outside Colchester, the business works with local, regional and national businesses looking to improve brand awareness and increase lead generation.

The dedicated team combines design, web & digital marketing strategies to transform businesses into brands, achieve hard, measurable results, financial growth and brand engagement.

For more information please visit

Press Contact

For further details please contact Lois Ransome by emailing or calling 01206 589 967.

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Subscription Box Business Bathes in Sales Growth

Bathing in sales growth

An online beauty retailer has seen its business grow by a massive 25% over the past few months.

Bathbox is a subscription box company of bath bombs, soaps and salts and has been selling its products since 2017. Every month subscribers receive a different range of products each packaged to reflect the season.

The business was created by Natalie Clarke, who identified that there was a niche in the subscription box industry for a beauty bath product. Each Bathbox includes several well-known products, and this lets customers experience items that would cost them a lot more if they had been purchased from high street retailers.

Natalie normally gathers around 5 % growth each month, but this Easter’s Bathbox sold out in just a few days. This has meant that the business now has several hundred new subscribers.

Bathbox has been featured in Cosmopolitan and reviewed by several YouTube stars, such as Eltoria.

Owner Natalie says: “There are many small businesses, like mine, that have seen a growth in sales since the lockdown was introduced. I already had a business model that provided an alternative product to the major brands and high street retailers.

“Bathbox is an excellent way for my customers to treat themselves or to provide a monthly gift to a friend or relative.

“It’s a very exciting time for small businesses like mine that can still operate from home.”

The UK Subscription Box Boom Report, which was published by the Royal Mail in February 2019, estimated that the subscription box industry would be worth £1bn by 2022. But with the current lockdown set to continue, it is expected that people’s buying habits may change forever, with the industry seeing massive growth well before then.

This could see small businesses, like Natalie’s, develop and extend their products in a way that they would never have envisaged a few months ago.

Notes to Editors:

A Bathbox subscription costs £9.99 (+£2.99 UK Shipping). Subscribers receive a box once a month. Subscriptions can be cancelled at anytime.

Each Bathbox contains five Beauty Bath Items; Bath Salts, Bath Bombs, Soaps & more.

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