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Packaging in a pandemic: How health and beauty brands can capitalise on shifting consumer habits


Recent research has indicated that changes in consumer shopping habits may be here to stay.

GlobalWebIndex’s ninth release of its coronavirus research shows that only 14% of shoppers in the UK and Ireland intend to return to buying from ‘brick and mortar’ shops immediately after lockdown eases.

Over half of global consumers say that it will be ‘some time’ or ‘a long time’ before they feel comfortable browsing the shelves of their favourite high street stores again.

Increased spending on beauty products
So, what does that mean for Health and Beauty brands? Well, it’s certainly not all doom and gloom; March 2020 saw a month on month increase of purchases of beauty products by over a third. And projections show that as the beauty-at-home trend continues, the brands who are ready and able to respond will be able to reap the rewards.

Getting products ‘Postal Ready’
Belmont Packaging are industry leaders in providing high quality postal and subscription box packaging, and having worked with a large number of Health and Beauty brands in their 40+ years of business, they are well placed to help those brands who are ready to focus more on the ecommerce aspect of their business.

Owner and Manager of Belmont Packaging, Kate Hulley said “It’s more important than ever that brands show flexibility in their business model, and our expert team can offer support and advice in the best way to get products ready to post out to customers. In the absence of a presence on shelves, it’s important that packaging enhances branding, and is of a high enough quality to compliment the products it contains. That’s where we shine.”

Product and service innovations are driving growth
The landscape of the Health and Beauty industry could look very different in the next 12 months.

Almost half of all businesses are reporting product and service innovations that they feel confident they will continue beyond the end of the Coronavirus disruption.

Whether businesses are considering introducing a subscription box model, or want to be able to deliver orders directly to their online customers, it is vital to consider how the products look when they arrive with the consumer. Attractive, quality branded packaging will deliver the shopping experience that customers are missing in these strange times.

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