British

British

THE CLOCK IS TICKING ON A NEW BRITISH WATCH BRAND WHICH HOUSES A HIDDEN SECRET


Luxury ‘collector’ watch brand Brax la Rue is bucking the trend and proving that success is possible in the wake of the Covid-19 lockdown.

The new UK based company has already caused quite a stir despite the fact that its first Tourbillon watch hasn’t been officially launched until today (1 September 2020).

The 500 stunning limited edition timepieces have been hand assembled and are individually numbered. They are housed in a 42mm diameter stainless steel case with anti-reflective sapphire crystal glass and hand winding Tourbillon movement.

What’s more, one of the watches will be worth significantly more than its sale price thanks to world famous micro-artist Graham Short who has engraved a tiny badger’s paw print on its working mechanism – viewed through the glass on the reverse of the watch.

Graham is considered to be one of the most talented living micro-artists in the world. He is well-known for engraving a portrait of the Queen onto a pinhead, which recently sold for £100,000, but admits that the Brax la Rue paw print, engraved using a using a shard of diamond glued to the tip of a needle, was his most difficult engraving yet.

The dedicated artist, dubbed ‘hands of a genius’, spent over 50 years going to physical and mental extremes to produce the highest-quality, and tiniest, hand engravings ever seen – in fact his smallest works of art cannot even be seen by the naked eye.

As well as the portrait of the Queen, his masterpieces include engravings of Jane Austen and Harry Kane on bank notes, and an engraving on the edge of a commemorative medal given to the artist by Neil Armstrong.

Brax La Rue started when watch enthusiast Peter J Fuller had a vision to make watches a little different.

Peter explains: “There are so many watch brands out there already, but through Brax la Rue I wanted to create something different, unusual and unique; something that will make people look twice. I want Brax la Rue to become a great British brand.”

The Tourbillon was patented in 1801 by Swiss watchmaker Abraham-Louis Breguet. Tourbillon is French for ‘whirlwind’ – its purpose being to negate the effects of gravity on time accuracy. It is housed in a rotating cage with the whole assembly constantly moving. So whatever position the watch is in, any timing variations are cancelled out.

The Brax la Rue limited edition Tourbillon watch will be launched on Ingiegogo, a platform which supports new start-up businesses, on 1 September 2020.

For more information, contact: Peter Fuller – founder of Brax La Rue – 07745 894481

Brax La Rue is a new Luxury ‘collector’ brand watch company with the aim to produce quality limited edition watches with something unique in every collection.

Graham Short :  Watch an interview featuring Graham Short and Peter J Fuller talking about the paw print engraving.

Source link

Avenue51 ecommerce platform sees 245% increase in orders from Chinese consumers for British goods


https://www.prfire.com/

London, UK – July 1st, 2020: Avenue51, the global ecommerce platform, is experiencing a surge in demand from shoppers in Mainland China looking to buy goods from British companies. Avenue51’s June marketplace sales figures show a 245% year-on-year increase compared to the same month in 2019.

The most popular British product category trends currently being sold across Avenue51 marketplace stores include Maternity, Accessories, Premium Grocery and Beauty – which is on track to increase sales by 650% in 2020.

The steep rise in demand from Chinese consumers for goods from Britain has been buoyed by Mainland China’s annual mid-year shopping festival, 618, which runs from June 1 to June 18th with vast numbers of shoppers logging on to buy branded goods.
In addition, the Chinese Government this year issued more than £1 billion of cash coupons to its citizens – to help reboot the economy – which has contributed to the heightened numbers of online sales.
Many British brands operate online stores through the Avenue51 platform including Royal Mail, Waitrose, Aspinal of London and ThisWorks.

Avenue51 is a quick and effective means for European brands to trade directly with consumers, globally, via its cross-border technology platform that offers an end-to-end service including; stock management, marketing, payments and shipping. Avenue51 also provides online listing across a network of more than 50,000 online retailers used by shoppers in Mainland China.
Avenue51 co-founder, James Hardy, comments: “Retailers and brands have had an incredibly difficult time due to Covid-19, and it won’t get any easier with an uncertain global economic outlook. Our record June sales show the importance of a robust ecommerce offering and the opportunities afforded to brands who can successfully trade into the Chinese consumer market.
We are seeing a sustained growth of brands joining Avenue51 and are continuing to invest in our technology, fulfilment centres and consumer insights to help meet their individual sales needs.”

About Avenue51
Avenue51’s complete cross border retail technology platform enables more than 100 British and European consumer brands including Waitrose, Aspinal of London and ThisWorks to generate and fulfil over £45 million of orders from shoppers and online retailers in Mainland China each year.

For brands that are seeking fast access to shoppers in Mainland China, Avenue51 offers the opportunity to list products within a network of more than 50,000 online retailers. This network includes a number of highly successful online stores operated by Avenue51 under license (La Poste and Royal Mail Tmall.com flagship stores) or directly (51bestuk, 51Taouk).

The Avenue51 team is based in offices around the world including London, Birmingham, Beijing, Shanghai and Hangzhou.
Press Contact
Press@avenue51.com

Source link

The British Metals Recycling Association issues reminder: Do not place electrical items in the bin


The British Metals Recycling Association (BMRA), the trade association representing the metals recycling industry, has highlighted the risk of placing Waste Electrical and Electronic Equipment (WEEE) in household waste wheelie bins or recycling boxes.

Whilst the majority of the country is staying at home in line with current Government COVID-19 guidance, workers in the waste sector will be working tirelessly to keep the streets clean and free from rubbish, vermin and related disease. They help ensure that general waste is safely disposed of and our home recyclables (tin cans, drinks cans, plastic packaging, paper etc) get back into the circular economy.

If, as householders, we dispose of waste electrical appliances in our general waste or home recycling box/bin, we risk exposing these workers to fire, explosion or electrocution. This is because household waste collections are not designed to handle electrical items, many of which may contain a lithium ion battery (even some items that have a plug such as DVD players, games consoles etc) that, when tampered with or crushed (for example by a rubbish truck’s compactor), can explode and/or cause a fire.

WEEE that ends up in the household waste collection and recycling centres (HWRC) can be extremely dangerous: many of the recent fires at waste sites can be attributed to WEEE, and specifically the presence of lithium ion batteries. In addition, harmful substances can leak out and cause soil and water pollution; harming wildlife and potentially human health.

James Kelly, CEO of the BMRA said: “WEEE or e-waste is one of the fastest growing ‘waste’ streams in the UK and requires specialist handling and treatment. When not dealt with correctly it poses a risk not only to the environment, but for the workers that handle it. Let’s not cause any additional risk to these workers at this already trying time.

“Ensuring that WEEE is recycled responsibly means that more material enters the circular economy, can be recycled and as much as possible avoids landfill.”

WEEE can include:
• large household appliances, e.g. fridges, ovens, and washing machines.
• small household appliances, e.g. kettles, food processors, toasters, and radios.
• IT and telecommunications equipment, e.g. tablets, mobile/smart phones and computers

Mr Kelly added: “We are encouraging people to follow the Government advice and stay at home, and to urge them to keep hold of their WEEE until such time the current restrictions on movement are relaxed or removed. Once this happens, householders will be able, once again, to take their old electrical items to a local HWRC or a BMRA member that can handle this type of material.”

Find a metal recycler near you: www.recyclemetals.org/recyclerdirectory. Call ahead to check the type of material taken.

About the BMRA and metals recycling:
The British Metals Recycling Association (BMRA) is the trade association representing the £7 billion UK Metal Recycling sector. The BMRA represents over 270 organisations that trade and process over 10 million tonnes of ferrous and non-ferrous metals every year, including: steel, aluminium and copper.

It is made up of businesses of all sizes, including small family owned businesses and large international companies. Member activities include collecting, sorting, shearing, baling, shredding, media separation, as well as reuse, casting, and fabrication.

Members recycle a wide range of products, such as end-of-life vehicles, packaging, batteries, domestic appliances, building materials and electronic goods.

1. The UK metal recycling industry is so efficient at recovering metal from end-of-life products that more is recovered than can be consumed domestically. As a result, over 80 per cent of all ‘waste’ metal is now destined for export. This means we are competing against suppliers from the USA and Japan who are not required to characterise recycled metal as waste.

2. Every tonne of recycled steel saves: 1.5 tonnes of iron ore, 0.5 tonnes of coal, 70% of the energy, 40% of the water, 75% of CO2 emissions, and 0.97 tonnes of CO2.

3. Recycling of metals is also the major contributor to the UK’s achievement of targets under EU Directives such as end-of-life vehicles and packaging.

4. In 2017, the UK exported over 9 million tonnes of recovered ferrous (iron and steel) metal and approximately 800,000 thousand tonnes of non-ferrous metal (such as aluminium and copper).

Members of the public can use the BMRA website to find a metal recycler – www.recyclemetals.org/recyclerdirectory

Source link

Jack Massey’s British Title dreams at stake on Thursday at York Hall


London, UK; 17 December 2019 Manchester fighter Jack Massey’s boyhood dreams of bringing a Lonsdale Belt home could finally come true this week. The 26-year-old will face Richard Riakporhe in a scheduled 12-round fight at York Hall, Bethnal Green on Thursday, 19 December, that will be screened live on Sky Sports.

Massey has had a steady rise to the top since he first picked up the sport at age 12, when his father took him to his old boxing club in Buxton, Derbyshire. By the following year, he has won his first title and before long, he had three junior ABA Champion titles to his name.

Early 2013, at the age of 19 Jack then won the senior ABA championship beating Chris Billam on points. Later that year Massey decided to turn Pro and quickly built a reputation as an unbeatable opponent with 16 wins in 16 fights including 8 knock outs.

To date, Massey has had 53 Amateur fights, has boxed for England, winning Gold at the Tri-nations and Bronze at the Youth Commonwealth Games.

Now, he has his sights firmly set on the British Cruiser-weight Title with big rewards on the line including a fight with new European champion Lawrence Okolie. Massey has set a goal to win the title on Thursday and defend it at The Dome next year, where he has fought and won four times in his professional career in front of a sell-out crowd.

While the road leading to Thursday’s bout hasn’t been without struggles – Massey was ruled out of the British-title challenge in July due to injury – he has since come back stronger than ever with the help of his team and coach Robert Rimmer Jnr / Phoenix Camp, Manchester

There’s no doubt that Londoner, Riakporhe, who has won all 10 of his fights, is a tough opponent, but Massey believes he is in top form and well prepared to face him.

“I’m just thinking about getting in there and showing people what I’m all about. I have waited a long, long time for this. I’ve had my ups and downs, but I’m here now, ready to fight for the British title,” he says.

For further information please visit https://jackmasseyboxing.com/, or PR enquiries s.jones@tunafishmedia.co.uk

Source link

SN Travel Wins Prestigious British Travel Award


London based long haul specialist travel agency, SN Travel has been announced as the winner of the Gold Award for Best Holiday Company to the Caribbean & Bermuda in the prestigious 2019 British Travel Awards. The announcement was made on 27 November at a glamorous Gala Awards ceremony, held in London and attended by nearly a thousand travel industry professionals.

With over 45 years in business at their London travel agency, SN Travel were pioneers in Caribbean leisure travel. Originally a Caribbean specialist, this independent travel agency has expanded into long haul holiday destinations including Maldives, Dubai and USA. Earlier this year SN Travel officially launched weddings abroad, cruise and the expansion of their business with the introduction of a homeworking division.

Sandra and Donna at BTAS 2019

Director, Sandra Dyer shared “As this award is judged solely by the amount of consumer votes received, we are absolutely elated to win gold! The Caribbean is where our heart is and it will always be at the core of our business. I feel incredibly proud of the SN Travel team and very grateful to all the loyal customers that voted for us.”

British Travel Awards’ chief executive Lorraine Barnes Burton said: SN Travel is to be congratulated on winning Gold Award for Best Holiday Company to the Caribbean & Bermuda. Competition was particularly strong this year but ultimately it is the travelling public who decides the winners by voting for the travel companies they consider the best in the business. The British Travel Awards is the largest consumer awards programme in the UK and to win is truly an accolade.”

The British Travel Awards is a proudly independent organisation, votes are verified by leading global business practitioners Deloitte.
For more information visit www.sntravel.co.uk / www.britishtravelawards.com

Source link