In recent days, the Cannes Film Festival has gradually drew to a close. During the entire event, Chinese films and Chinese filmmakers became an integral part of the Cannes Film Festival. In the main competition units, the Chinese film “Wild Goose Lake” has received a lot of good comments and evaluations, and the Chinese stars on the Cannes red carpet have also been widely concerned by the world fashion Circle. As a most popular Chinese entertainer in the international market, Li Guangjie’s appearance on the red carpet has triggered a new “Chinese tough man fever”. As the most favorable role in China’s science fiction work “the wandering earth”, Li’s handsome appearance and good body shape, and the gentleman image of “tetsuo” will become a totally new trend in the field of international fashion.
According to the report, one of Li Guangjie’s fashionable dresses is “little black pants” specially designed by the Chinese brand Joeone. Different from other clothing products with single function, little black pants is featured by fashion variety, which can match all scenes, and become a fashion leader and technical representative of international charm.
At the just-concluded “Chinese and French cultural Night” dinner, Joeone also won the title of “the only designated menswear brand” for Cannes official dinner, which was the first time that China’s domestic brand accessed to the world’s important fashion hall–the Cannes Film Festival authorized. Mr. OLYMPIA AWARDS GELLINI, President of the Global Film and Television Union, mentioned in an interview that the choice of Joeone men’s clothing was a fancy as it is a famous garment enterprises in China, with good quality and craftsmanship. This is probably the highest praise for the Chinese brand Joeone, because there was a strong chemical reaction between the French the most picky one about fashion and Chinese brands.
As a factory in the world, while people from all over the world are used to made in China, we seem to ignore the fashion charm that Chinese itself upholds and creates.The combination of Joeone’s little black pants and Cannes fills the imagination gap of this part, but also allows the whole world to witness the extraordinary performance after the collision of Chinese fashion and world fashion.
The “Fascinating China” Events of 72nd Cannes Film Festival is successfully concluded on May 15 and 16 by local time at Cannes, a beautiful town in South France. During the two days, distinguished guests and film and television practitioners from all over the world are attracted to various kinds of activities feeling for the uniqueness of “Fascinating China” during the period of the festival.
The 72nd Cannes Film Festival “Fascinating China” is jointly sponsored by Cannes International Film Festival Film Market, French National Film Commission, French National Film Center, China Xinhua Net and China Film Foundation, and undertaken by Huayi Brothers and Wu Tianming Youth Film Special Foundation, including a series of events such as “Young Film Makers Training Plan”, “Overseas Presentation of Chinese Film Industry”, “China’s Most Beautiful Shooting Location Presenting and Recommending” and “China VR Film Immersive Interaction Experiencing Exhibition”.
Wang Zhonglei (first from left), Co-founder, Vice Chairman and CEO of Huayi Brothers, and Kun Ling (first from right), Chinese actress, are presenting the prizes for the Meritorious Winners
As one of the highlights of “Fascinating China” Events, the promotion and the award ceremony of “Young Film Makers Training Plan” are held on May 15, which is divided into two competition units, “Short Film Works” and ”Film Script”. Since its startup, more than 800 pieces of works are collected, including feature films, action films, documentaries and other types, with eventually 32 works standing out. Among them, Inheritor, narrating the heritage of traditional Chinese operas, has won the Best Award for Short Films by Young Film Makers; and the screenwriter Lin Weiran of the feature film Great Ideal People has won the Best Award for Young Screen Writers. The Round Table Forum on “Gathering and Promoting Growth of Young Film Makers” is also held on the same day. Film makers from China and France fully exchange by sharing their film ideas, educational experience and the general situation of young film makers in both countries.
The representative from the Tourism Administration Bureau of Cannes, France (first from the left), Michel Chevillon, (Fourth from the left), Vice Chairman of the Bureau of Industry and Commerce in Cote d’Azur and Chairman of Hotel Federation, Adeline CHAUVEAU (third from the right), officer in charge of movie and television projects from French Embassy to China, and the representatives from the cities awarded for “China’s most beautiful shooting location” are taking the group picture.
On May 16 (local time), an event is held at the 72nd Cannes Film Festival to recommend China’s most beautiful shooting locations on the theme of “Fascinating China”. In this event, on the list of China’s most beautiful locations are Huanghai National Forest Park in Dongtai of Jiangsu, Long Stretch of Azaleas in Bijie of Guilin, Siming District in Xiamen of Fujian, and Li Autonomous County in Lingshui of Hainan. After the wonderful live presentation, film makers from all over the world sing high praises for the scenery and vigor of China’s most beautiful shooting locations and express great interest in going to China for shooting and producing film and television works.
Audiences from all over the world are experiencing VR films
It is worth mentioning that, as an essential part of “Fascinating China” Events, the booths for “Overseas Presentation of Chinese Film Industry”, “ China’s Most Beautiful Shooting Location Presenting and Recommending” and “China VR Film Immersive Interaction Experiencing Exhibition”, jointly launched by XinhuaNet and Cannes Film Market, are displayed during the festival. the booth for “Overseas Presentation of Chinese Film Industry” is designed to unfold the vigorous development and comprehensive strength of Chinese film industry to the whole world. More than 20 representative Chinese film works, such as The Eight Hundred and Skyfire, are introduced on the scene. As the representatives of Damei China (Chinese version of Wild China), the four places of Huanghai National Forest Park in Dongtai of Jiangsu, Long Stretch of Azaleas in Bijie of Guilin, Siming District in Xiamen of Fujian, and Li Autonomous County in Lingshui of Hainan have their own publicity films screened repeatedly at the booth for “China’s Most Beautiful Shooting Location Presenting and Recommending”, attracting many foreign film makers to stop for a look. “China VR Film Immersive Interaction Experiencing Exhibition” brings the audience two VR films with Chinese characteristics, namely Flying over RiversideSceneatQingmingFestival and Hui-style Architecture. By combining traditional culture and technology , both films intensify the understanding of overseas audience about Chinese culture, add the appeal of Chinese traditional culture to the public and make Chinese traditional culture “move up and go out”.