These days, skincare companies are a dime a dozen. And with each of them competing for your attention on Instagram, Snapchat, and other social media outlets, it can be a little overwhelming. So how can you separate the legitimate from the gimmicks? We talked to one new Los Angeles-based skincare company to find out.
Nestled in the Silverlake neighborhood of Los Angeles is the latest and greatest from the men’s skincare game: Baker Rye Co. Founded by two California natives with a passion for self-care, Baker Rye is a step above the rest.
From the outset, it’s clear that Baker Rye is selling a high end product. The company’s “skincare starter pack” comes in a luxurious black box with gold lettering. Unboxing it is reminiscent of unboxing an iPad. Each of the products within the set comes in stylish brown glass with black lids. It’s a product set that any man would feel confident having on his bathroom counter. But the packaging isn’t the only thing that Baker Rye excels at.
“It’s about the ingredients,” says Raffi, a co-founder and CEO of the company. “If you take a look at the ingredient list on most products, you’ll see all sorts of crazy ingredients from sheep placenta to horse fat.” But you won’t find these gimmicks in Baker Rye’s products. “Most of those ingredients are included for marketing purposes only,” he says. “They’re added in low quantities just so that a manufacturer can throw it on the label. At best they’re doing nothing. At worst, they’re harmful to your skin, or byproducts of inhumane animal testing.”
And that’s where Baker Rye is different. “We only include what we need, and we only include the best ingredients,” the CEO says. It’s all part of an emerging market of clean skincare—skincare without parabens or other harsh chemical preservatives. It’s under this banner that companies like Baker Rye are changing the game.
The one ingredient that Raffi does buy into? “Hyaluronic acid,” he says emphatically. Seen by some as the holy grail of skincare, hyaluronic acid is a natural acid the body produces to keep skin cells hydrated. “Hydrated skin cells are happy skin cells,” Raffi goes on. “Think of your skin cells like water balloons. The more full they are, the less wrinkling you’ll see. It’s really that simple.”
It’s this no-nonsense type of attitude that seems to have propelled Baker Rye’s successes so far. “We’re not here to sell you a fad that will be a part of your skincare routine for a week or a month, tops. We’re designing the highest quality skincare for men. Quality doesn’t go out of style.”
DVS, one of the UK’s leading CCTV camera and components distributors, will become the first UK distributor to provide the Facewatch facial recognition crime deterrent solution to their installer and reseller network.
The use of facial recognition as a deterrent to stop shop theft and violence in retail stores is rapidly gaining acceptance. The Facewatch system has been successfully tested across a range of retailers over the last 18 months. With demand increasing making Facewatch available via the established UK reseller channel will ensure the product, training and support is provided at the very highest level and a rapid roll out can be achieved.
Facewatch, which is sold as a licenced product is GDPR compliant and the uploaded criminal data is the responsibility of Facewatch under a data sharing agreement has been signed by the user. Facewatch will be available to ‘approved’ installers who have been trained on both the practical setup of the cameras and aspects of managing and running the system.
Gavin Dunleavy, Commercial Director, DVS Ltd
“Facial recognition is being discussed within businesses and the wider world by those who understand that the best technologies can deter and prevent crime. Facewatch is the leading facial recognition solution with a focus on the retail sector and other verticals alike. With GDPR compliance and privacy controls built into the system the solution becomes powerful and legally deployable. Facewatch combines simple CCTV hardware with a secure cloud-based software solution, so accredited training and support is of the upmost importance for our installers to deliver this incredible solution. We will be running training from our HQ initially then across the UK with a plan to have trained and accredited strategic partners in place throughout 2020.”
DVS Company Background
A fast paced and energetic organisation, DVS has embraced innovative technological advances in the industry and are now one of the industry’s most proficient distributors of IP CCTV products. Formed in 2003, DVS has quickly established itself as one of Europe’s most successful multi-brand distributors of electronic surveillance products. This has been built on significant investment into our superb sales and technical teams, and a state-of-the-art demonstration and training facility located at DVS HQ. Professional and proficient staff, with a fantastic working environment, ensures that customers and suppliers alike always receive a positive impression.
Nick Fisher, CEO, Facewatch Ltd
“DVS are a perfect partner for us. They have a highly technical team; they are used to working with the very latest CCTV technology and have a great team on the road and at their HQ offering sales and technical support. Facewatch is a sophisticated SAAS (software as a service) product that requires training and support and DVS have a well-established training team who will work with us to establish a network of approved Facewatch installers. Facewatch is supplied on licence and therefore creates a new recurring income stream for installers who will provide lifelong technical, product management and training support to their customers. We are very excited to announce DVS as our channel partner.”
Facewatch company background:
Facewatch have been providing crime prevention solutions to the retail industry for over 10 years. The business was started by Simon Gordon owner of London’s oldest wine bar on the Embankment in London. The Wine bar was a target for pick pockets and bag thieves and he wanted to provide a relaxed and safe environment for his customers. Being technology minded and working with the local police he launched the first ever online crime reporting system including CCTV footage. This led to the launch of the first facial recognition solution in 2017, enabling retailers to deter habitual criminals who were shoplifting, abusing staff or causing criminal damage.
Today the Facewatch system provides a GDPR compliant solution that is easy to install, can be used and managed by small stores and is scalable for use by large retail groups due to its unique cloud-based servers and using Intel® NUC mini PCs. Data is managed securely by Facewatch. Facewatch doesn’t store information about the general public, just those for whom their retailer subscribers have uploaded confirmed evidence of criminal activity. If a facial image is not matched to a relevant watch list the algorithmic data is instantly deleted.
Facewatch solution overview:
Facewatch uses the software-as-a-service technology model, making advanced facial recognition affordable for even small businesses. The company’s watchlist lives on the cloud. It’s a centralized, managed database of biometric data corresponding to the faces of people who are reasonably suspected of having shoplifted or committed other crimes at businesses that subscribe to the service (Figure 1).
The hardware to run Facewatch is simple to deploy. It includes a standard HD CCTV camera and Intel® NUC, a mini-PC that is only 4×4 inches in size and consumes very little power. Its performance enables it to play and record video at 4K Ultra HD clarity, making it ideal for a facial recognition system. The cameras—placed at store entrances—send an image to an on-site NUC loaded with software that converts the image to an algorithm. The algorithm is compared to those in the Facewatch relevant watchlist for that property and if there is a match an alert—along with an accuracy reading—is sent to the retailer’s smartphone or other device, warning it that a known criminal on the watchlist has entered its business.
To add a shoplifter to the watchlist takes only six key presses and about 20 seconds, making it easy for store or security staff, and it doesn’t interfere with their normal duties. “They simply follow a dropdown menu, the time and date are automated, tick the box, the whole thing’s designed to be simple but highly secure and includes a confirmatory legal statement confirming that the information is accurate.” said Nick Fisher, CEO of Facewatch.
The solution does not retain any personal data on anyone not on the watchlist. “If no match is discovered, the image is deleted in 0.3 seconds” Fisher said, “and the entire process—from the moment a known shoplifter comes through the door, to the instant the retailer gets an alert—takes less than two seconds.”
National Anger Awareness Week brings awareness to the increase in uncontrolled rage and its contribution to domestic violence, youth crime, prison sentences, classroom disturbances and stress related illnesses.
Timed for the run up to Christmas – one of the most stressful times of the year – National Anger Awareness Week encourages individuals, schools and the workplace to recognise the causes and symptoms of anger and provides information on counselling services and coping strategies aimed at defusing difficult situations and challenging behaviour.
Mike Fisher, Founder of the British Association of Anger Management (BAAM) aims to bring awareness to the severity of the problem and the need for services to support sufferers and their families. “National Anger Awareness Week encourages people to think about how anger impacts their lives and find ways to deal with this powerful feeling. In fact, if channelled correctly anger can be a creative rather than a destructive force,” explains Fisher.
Now in its nineteenth year, National Anger Awareness Week highlights the issues and offers ‘tools to cool’. “BAAM constantly monitors the causes of anger and we have noticed an increase in rage caused by unavoidable, everyday incidents such as traffic incidents, queue jumping, social media and frustrations with modern technology. We need to find ways to cope and with the media highlighting anger and rage in our leaders and media stars, none of us are immune from experiencing what it feels like to experience this behaviour.”
National Anger Awareness Week highlights anger as a social issue that needs to be addressed – creating greater awareness and responsibility for the causes and finding innovative, cost effective ways of preventing incidents associated with uncontrolled rage.
The British Association of Anger Management (BAAM) provides free information on National Anger Awareness Week, nationwide anger management courses and other resources aimed at supporting individuals, educators and organisations deal with anger management issues.
ABOUT British Association of Anger Management (BAAM) are the UK’s leading centre of expertise for anger, stress and conflict management. Founded in 1997, BAAM offers support and training programmes for the general public, government, business, education, counselling and anyone dealing with their own or another’s anger issues.
Mike Fisher has over 32 years of experience in the field of personal and professional development and is a leading expert in the field of anger management in the UK. He contributes to radio interviews, magazine and newspaper articles and has been featured in television documentaries including;
NASTY BOSSES, THE ANGRIEST MAN IN BRITAIN, LOSING IT, VIOLENT FATHERS with Kilroy Silk, BIG BROTHER’S LITTLE BROTHER, BBC’s CAN’T STOP LOSING MY COOL and Landmark Film’s for Channel Five documentary BEAT IT: ANGRY WITH MY FATHER.
Recent reports released that Transport For London’s (TFL) driver licences were being purchased fraudulently, whilst also Uber, the ride-hailing firm, received a 2-month temporary extension with a promise to verify driver eligibility and improve security concerns. We look at how firms are fighting back to change the perception of the capitals private car hire sector.
There is no doubt Uber affected the industry in both the corporate and private sectors, dubbed ‘the Uber effect’, the age of economy transportation has really shaken up many cities globally. This has led for many to believe Uber has been nothing but a success for consumers whilst also bringing technology innovation and flexible working hours to it’s work force.
Why are people turning away from low cost journeys?
Growing reports of passengers being victim to offences from drivers, the driver’s themselves complaining of poor working conditions and complaints of pricing hikes in peak hours coupled with damaging, alleged fraud applications for TFL’s licences, as reported recently, has led many to think about whether a change in perception is more then just an after thought.
Uber failed to read the warning signs
Following initial negative publicity going back almost 5 years, Uber should have anticipated a rude awakening was on the horizon and acted, bosses continued to focus more on profit and spent heavily on expansive marketing strategies. Drivers are pushed to think about volume and not service; the more trips the driver makes, the more money they make. The same strategy, which brought its success globally, ironically could be what brings it to fall.
Why are perceptions changing and passengers opting for chauffeur companies?
Previously, many opted for convenience and industry disrupting technology; the realisation for most to re-evaluate has been security and regulation concerns, which have been widely reported on. Consumers naturally are not prepared to compromise on their security and this shift in perception is growing, with many demanding a more luxury, professional and executive chauffeur service in London. This upsurge of negative publicity both with Uber and TFL’s private minicab sector offered a route for high-end private hire companies to take advantage of consumer concerns. Offering premium quality, the up to date technology demanded with on-account services offering comfort, reliability and peace of mind.
Premium providers offer a more secure and refined service
Award winning private chauffeur company boss, Amar Niang of Global Chauffeur explains, “drivers are protesting about wages and working conditions, questions over its company culture and safety concerns in major cities like London. This is the polar opposite of what we represent, our recognition within the sector of being the best chauffeur company in London has been backed up time and time again. We pride ourselves with our service culture and the industry is now waking up. Our corporate contracts are enjoying exponential growth and I think the bubble may have burst for companies such as Uber, consumers are now are reverting back to premium services delivered with security and professionalism over price.”
Amar Niang is Director of Global Operations at the awarding private hire company Global Chauffeur.
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2. Global Chauffeur provides chauffeur services in over 100 cities worldwide from private clients to multinational corporations. Ward winning and with over 16 years’ experience and a head office London’s Fleet Street, the client has regional office in London, Paris and New York.
3. The company is a service provider for award winning companies as well as receiving the accolade for London Corporate Chauffeur Company of the year 2019-2020.