Packaging in a pandemic: How health and beauty brands can capitalise on shifting consumer habits

Recent research has indicated that changes in consumer shopping habits may be here to stay.

GlobalWebIndex’s ninth release of its coronavirus research shows that only 14% of shoppers in the UK and Ireland intend to return to buying from ‘brick and mortar’ shops immediately after lockdown eases.

Over half of global consumers say that it will be ‘some time’ or ‘a long time’ before they feel comfortable browsing the shelves of their favourite high street stores again.

Increased spending on beauty products
So, what does that mean for Health and Beauty brands? Well, it’s certainly not all doom and gloom; March 2020 saw a month on month increase of purchases of beauty products by over a third. And projections show that as the beauty-at-home trend continues, the brands who are ready and able to respond will be able to reap the rewards.

Getting products ‘Postal Ready’
Belmont Packaging are industry leaders in providing high quality postal and subscription box packaging, and having worked with a large number of Health and Beauty brands in their 40+ years of business, they are well placed to help those brands who are ready to focus more on the ecommerce aspect of their business.

Owner and Manager of Belmont Packaging, Kate Hulley said “It’s more important than ever that brands show flexibility in their business model, and our expert team can offer support and advice in the best way to get products ready to post out to customers. In the absence of a presence on shelves, it’s important that packaging enhances branding, and is of a high enough quality to compliment the products it contains. That’s where we shine.”

Product and service innovations are driving growth
The landscape of the Health and Beauty industry could look very different in the next 12 months.

Almost half of all businesses are reporting product and service innovations that they feel confident they will continue beyond the end of the Coronavirus disruption.

Whether businesses are considering introducing a subscription box model, or want to be able to deliver orders directly to their online customers, it is vital to consider how the products look when they arrive with the consumer. Attractive, quality branded packaging will deliver the shopping experience that customers are missing in these strange times.

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Consumer Protection Task Force Formed to Focus on Hemp/CBD

WASHINGTON, DC – The National Industrial Hemp Council (NIHC) hosted dozens of hemp industry leaders Monday for the inaugural session of the Consumer Protection Task Force. The purpose of the effort is to determine practical regulatory recommendations that will appropriately protect consumers and ensure their safety when using these products.

The meeting, held at the law offices of Kelley Drye & Warren LLP, saw academic, business, and legal figures speak on the hemp industry’s need to find a unified approach to potential FDA regulation. “We were glad to have a terrific cross-section of industry and allied stakeholders involved in the discussion,” said Russell Laird, NIHC Vice President of Public Affairs.

The NIHC Board Chairman set the stage for a robust discussion by welcoming participants and speakers from industry and academia. Justin Singer, CEO of Caliper Foods, spoke on the economic risk to producers and safety risk to consumers associated with the absence of clear regulatory and safety standards. Dr.Susan Hewlings, Director of Scientific Affairs at Nutrasource, and Jay Noller, Director of the Oregon State University Global Hemp Innovation Center, presented on the safety and efficacy of CBD based on publicly-available research as well as current understanding of the endocannabinoid system and challenges around defining

Building on this foundation, Kristi Wolff from Kelley Drye led the group discussion around potential options for FDA engagement. Participants focused on safety as a priority and discussed the benefits and challenges created by current state regulatory standards.

Arby Barroso, Co-Founder of Florida-based Green Roads, noted that Florida’s regulatory model may provide a model pathway to certainty for manufacturers and producers. “In Florida, we’ve implemented a system that provides clear direction for manufacturers and transparency for consumers as to what is in CBD products. We need to have this kind of clarity at the national level in order to properly protect consumers and businesses,” he stated.

Collectively, the group identified several consumer protection priorities, which will be further developed before presentation to FDA. Laird noted “NIHC is building a consensus coalition and is excited to carry the momentum from our inaugural meeting into actionable paths forward.”

The National Industrial Hemp Council provides high quality networking and resources for its members, from farm to consumer. Its leadership is composed of leading international, federal, state, private industry, and government professionals throughout the sector. The organization is dedicated to furthering market development, assisting members in entering the industry, and educating consumers on industrial hemp and its applications.

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