ContactPigeon

ContactPigeon

ContactPigeon releases Real-Time Customer Predictions to empower retailers


Athens – July 2020: ContactPigeon, the award-winning omnichannel customer engagement platform has released a new AI-powered feature designed to optimize marketing effectiveness, enhance customer engagements and increase average Customer Lifetime Value for retailers worldwide.

The new feature, Predictive Insights, looks at past customer behavior data to predict future activities, preferences, and customer behaviors. Using the RFM model (Recency-Frequency-Monetary) to provide real-time predictions for every single customer profile, including:

● Orders Within Next 30 Days / 2 Months / 3 Months / Year
● Churn Risk
● Value of Next Order
● Customer Lifetime Value For Next 12 Months
● Recency Cluster
● Revenue Cluster
● Frequency Cluster
● Overall Score
● Predicted Segment

The company’s CEO, George Mirotsos, noted about new feature:

“With our new Predictive Insights feature we aim to empower the retailers with top notch predictive customer analytics, converting the customer data to valuable and actionable information for the brand. We know how crucial for any retailer is to have access to such kind of insights and that’s why we are making this high-end feature available to all of our plans, making ContactPigeon one of the very few omnichannel customer engagement solutions worldwide which provides Predictive analytics features at no additional cost for their clients.”

Retail and eCommerce businesses can use the new Predictive Insights to:

● Run perfectly timed customer engagement campaigns at the optimal points of the customer shopping journey for each individual customer.
● Predict and recommend products that customers will likely buy next
● Prevent churn to the at risk customers
● Promote optimized offers for maximum profitability per customer segment

You can learn more about the Predictive Insights feature from ContactPigeon here:
https://blog.contactpigeon.com/predictive-insights-customer/

About ContactPigeon
ContactPigeon is a VC-backed customer engagement platform that empowers retailers to grow sales and customer retention with personalized, behavioral-driven, and high-converting messages. Founded in 2014, ContactPigeon operates across the US and EU and is trusted by more than 300 brands including L’OREAL, The Body Shop, Fujitsu, and others.

Contacts
Joyce Qian, 1-800-490-1732
Head of Growth

Alternate Contact Info:
Panos Ladas
panos@onmarketing.io
+30 211 8009130
ON.marketing

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ContactPigeon: Weekly online retail sales grew 61% in Europe during the lockdown


London – June 2020: ContactPigeon, the all-in-one omnichannel customer engagement platform which specializes in the retail industry, with clients in Europe and North America, published a report about the top eCommerce trends during the COVID-19 lockdown.

Using 30+ million eCommerce transactions across all key product verticals captured within ContactPigeon’s platform during the period between January and April 2020, the report analyzes the weekly shopping patterns of consumers as a direct result of COVID-19 driven quarantine measures. The company used Visual Recognition AI technology to identify over 100K products across hundreds of retailers to consistently categorize the product by its vertical for most reliable insights.

Key insights of the report:
● The market is shifting: The global COVID 19 pandemic, retail and eCommerce businesses are facing new challenges in consumer behavior in spending, where they shop, and their product mix.

● Ecommerce benefited during forced closure: Weekly eCommerce sales during the mandatory store closure period have increased by 61% compared to the weekly average during pre-closure period.

● Average order value (A.o.V.) has grown by 31%: During this period consumers added more products on their baskets and spent more vs the pre-closure period.

● Top 3 eCommerce product categories: Entertainment (236%), Stationery & Hobbies (204%), and Food & Beverages (167%) were the categories with the biggest month over month change in revenue.

● Fashion’s wallet share shrunk by -17% during the lockdown

“During the lockdown, the eCommerce penetration skyrocketed nearly to every affected country and market. Understanding the latest online consumer behavior that COVID-19 shaped is vital for retailers and eCommerce businesses that aim to build a more resilient retail business and recover from the current crisis”
– George Moirotsos, Founder & CEO, ContactPigeon

You can find the full COVID-19 eCommerce trends report here:
https://grow.contactpigeon.com/covid-impact-ecommerce-report

About ContactPigeon
ContactPigeon is a VC-backed customer engagement platform that empowers retailers to grow sales and customer retention with personalized, behavioral-driven, and high-converting messages. Founded in 2014, ContactPigeon operates across the US and EU and is trusted by more than 300 brands including L’OREAL, The Body Shop, Fujitsu, and others.

Contacts
Joyce Qian, 1-800-490-1732
Head of Strategy & Growth

Alternate Contact Info:
Panos Ladas
panos@onmarketing.io
+30 211 8009130
ON.marketing

Source link