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Customer

ContactPigeon releases Real-Time Customer Predictions to empower retailers


Athens – July 2020: ContactPigeon, the award-winning omnichannel customer engagement platform has released a new AI-powered feature designed to optimize marketing effectiveness, enhance customer engagements and increase average Customer Lifetime Value for retailers worldwide.

The new feature, Predictive Insights, looks at past customer behavior data to predict future activities, preferences, and customer behaviors. Using the RFM model (Recency-Frequency-Monetary) to provide real-time predictions for every single customer profile, including:

● Orders Within Next 30 Days / 2 Months / 3 Months / Year
● Churn Risk
● Value of Next Order
● Customer Lifetime Value For Next 12 Months
● Recency Cluster
● Revenue Cluster
● Frequency Cluster
● Overall Score
● Predicted Segment

The company’s CEO, George Mirotsos, noted about new feature:

“With our new Predictive Insights feature we aim to empower the retailers with top notch predictive customer analytics, converting the customer data to valuable and actionable information for the brand. We know how crucial for any retailer is to have access to such kind of insights and that’s why we are making this high-end feature available to all of our plans, making ContactPigeon one of the very few omnichannel customer engagement solutions worldwide which provides Predictive analytics features at no additional cost for their clients.”

Retail and eCommerce businesses can use the new Predictive Insights to:

● Run perfectly timed customer engagement campaigns at the optimal points of the customer shopping journey for each individual customer.
● Predict and recommend products that customers will likely buy next
● Prevent churn to the at risk customers
● Promote optimized offers for maximum profitability per customer segment

You can learn more about the Predictive Insights feature from ContactPigeon here:
https://blog.contactpigeon.com/predictive-insights-customer/

About ContactPigeon
ContactPigeon is a VC-backed customer engagement platform that empowers retailers to grow sales and customer retention with personalized, behavioral-driven, and high-converting messages. Founded in 2014, ContactPigeon operates across the US and EU and is trusted by more than 300 brands including L’OREAL, The Body Shop, Fujitsu, and others.

Contacts
Joyce Qian, 1-800-490-1732
Head of Growth

Alternate Contact Info:
Panos Ladas
panos@onmarketing.io
+30 211 8009130
ON.marketing

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Select Transport reaps the customer service & cost benefits of implementing PODFather’s ePOD technology


Select Transport reaps the customer service & cost benefits of implementing PODFather’s ePOD technology.

Select Transport, the Manchester-based transport specialist, is reaping the benefit of introducing PODFather’s electronic proof of delivery technology into its international operation. Operating a fleet of 25-vehicles, making a mix of regular and ad hoc deliveries to customers located both in the UK and overseas, Select Transport needed a solution it could rely on to maximise efficiency and increase visibility across its business. The PODFather solution was selected and is now used daily to manage job bookings, plan vehicle routes, track truck movements, communicate with customers and is delivering huge benefits through the automation of both pricing and invoicing processes.

“Our customers are at the core of our business and ensuring they receive the best possible service was a key driver for selecting and implementing the PODFather system,” comments Marc Waterfield, Select Transport’s Managing Director. “Now that PODFather is up and running, not only have we been able to streamline operations, but our customers are seeing real benefit too. The solution has been a game changer for us.”

Select Transport is using a range of PODFather functionality. Job information is captured via phone or email and imported into the PODFather system. Optimised route plans are then produced with vehicle capacities, driving time and customer constraints automatically taken into consideration as part of the route planning process. Once jobs have been received and routed, Select Transport uses the PODFather system to monitor vehicles movements out on the road. In addition, Select can share delivery information with their customers via the PODFather portal; a change that has resulted in the number of customer calls received to be cut by half.

In additional to managing operational plans, the PODFather delivery management system has revolutionised Select’s pricing and invoicing processes. Pricing is now assigned automatically to each job; the job is carried out and then the PODFather system issues an invoice within 24 hours of job completion – a process which would have taken up to seven days under the old way of working. “In the past many of our processes were manual,” comments Steve Myall, Operations Director at Select Transport. “We had some system automation, but functionality was restricted. With PODFather we have a one stop shop solution that does everything from assist with job booking and route optimisation through to managing customer communications and invoicing. It really is an impressive piece of software that is supported by an extremely helpful and knowledgeable team.”

“Here at PODFather we do so much more than proof of delivery technology,” comments Colin McCreadie, Managing Director at PODFather. “Our pricing and invoicing features bring big benefits to users, as we’ve been able to demonstrate here at Select Transport. Having one, reliable software partner handling everything really helps companies to understand where revenue is coming from within their business. It’s this joined up thinking that makes the PODFather solution such a powerful piece of technology for today’s transport operators.”

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Zymplify Integrates with Google Ads to Improve Customer Experience


Fast growing software as a service (SaaS) company Zymplify announced an exciting new collaboration with Google that sees Google Ads directly integrated into Zymplify’s cutting-edge marketing automation and B2B lead generation platform.

Zymplify was invited to participate in Google’s Technology Partner programme due to their unique buyer intent based approach to marketing and sales automation that ensures customers get a high-volume of quality B2B leads immediately.

Google’s Technology Partner programme is designed to assist and promote the most innovative companies within key technology sectors.  As an official Google Partner on this programme, Zymplify will enjoy support from Google in the integration of their products and services with the Zymplify platform.

Today, Zymplify has launched its much anticipated Google Ads integration that enables customers to create and manage all their Google Ads campaigns right from the Zymplify platform. This important addition not only delivers an enhanced customer experience, but provides additional value for money.

“We’re excited to have joined the Google Technology Partner programme and to be working directly with Google on this Google Ads integration. They are the market leader in global online advertising, helping businesses worldwide drive increased return on their investment,” said Michael Carlin, CEO at Zymplify. “Through Zymplify, customers can now create, track and optimise their Google Ads campaigns in one easy-to-use solution that also meets their sales and marketing needs.”

“Our collaboration with Google has truly enriched the service we offer,” said Jemma Irwin, CMO at Zymplify. “We greatly look forward to introducing even more new features and product integrations as part of our ongoing participation in the Google Technology Partner programme.”

“We are pleased to have Zymplify on board as a Google Partner,” said Adrian Blockus, the Head of Channel Sales for Google in the UK and Ireland. “Zymplify has demonstrated the product knowledge, technical expertise and drive to help their customers build online success through Google Ads. We look forward to building a very successful partnership together.”

Learn more about Zymplify’s cutting-edge solution at www.zymplify.com/google

About Zymplify

Founded in 2013, Zymplify is the fastest growing European based marketing automation and B2B leads generation platform. Currently providing services to B2B customers around the world, with a specific focus on North America, the UK and Ireland.  Zymplify headquarters are in Portstewart, Northern Ireland,  with additional UK offices in Belfast and Manchester. Plus a North American office in Boston, MA.

PHOTOGRAPH [.L to R: Camille Deniau and John Lojek – Google. Michael Carlin (CEO) and Jemma Irwin (CMO) – Zymplify. Digantika Mitra – Google.]

Media Contact
For additional information or interview requests please contact Jemma Irwin, Chief Marketing Officer.
Call +44 (0)28 7087 8244
email jemma@zymplify.com

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Enhance Customer Interior Experience from the Digital Model


Human Solutions, experts and market leaders in digital ergonomics, and Design Rule, a leading provider of end-to-end digital manufacturing solutions, have today announced their UK partnership naming Design Rule as the sole supplier of RAMSIS in the UK.

Developed by Human Solutions, RAMSIS is the world’s leading 3D CAD manikin. It realistically simulates vehicle occupants and analyses the ergonomics of interiors, allowing you to ensure a high level of product maturity and already save on physical prototypes during the early development of your products on the CAD model.

“We are delighted to be partnering with Human Solutions to provide RAMSIS in the UK.” Commented Adam Bannaghan, Operations Director at Design Rule. “We already work extensively with leading manufacturers to ensure optimal product enhancement at every step of the product lifecycle, from concept through to design, production and beyond – and RAMSIS works seamlessly with the product suite we provide.”

Design Rule’ existing customers are already reaping the benefits of utilising digital solutions in the design stage – but predicting how a customer experiences an interior environment has always been difficult before the production of a physical product. RAMSIS’ ability to effectively analyse the ergonomics of any interior by realistically simulating a range of potential occupants solves that issue, giving manufacturers far greater earlier insight into their product from the design phase and ultimately reducing the time to market and overall cost.

“Whether in aircrafts, trains, cars, boats, planes or trucks, the vehicle occupants’ perception and experience will directly affect the success of your product. RAMSIS gives you a much greater digital view of this than any other solution available today. This solution should be essential for any company involved in vehicle interior design.” Comments Adam.

With its digital manikin RAMSIS, Human Solutions is the world market leader for ergonomic analyses in vehicles and state of the art technology. “We are looking forward to our partnership with Design Rule. I am confident that together we will succeed in raising companies’ awareness of vehicle ergonomics and thus contributing to greater safety and comfort for the drivers and occupants”, says Susanne Kiel, Senior Manager Partner Sales at Human Solutions.

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Will Strong Customer Authentication pave the way for a widely adopted digital ID scheme in the UK?


Strong Customer Authentication (SCA) lies at the heart of the revised Payment Services Directive (PSD2) and is likely to impact significantly on banks and financial organisations. Banks are required to provide a more robust framework for their online banking and electronic payment services to ensure added security for customers, and to comply with the Fifth Anti-Money Laundering Directive.

More consumers are now using online banking facilities on a daily basis, making it essential to keep up to speed with the customer and repeatedly verify their identity in a fast-paced digital world.

PSD2 will help deliver a better customer environment for banks by strengthening the requirements on authentication processes when making these payments, which will help reduce account takeover and other malicious activity.

Inevitably additional authentication will create extra friction during the customer journey and banks need to overcome some of the barriers and risks that currently hinder their verification processes.

For example, many banks rely on authentication systems such as text messages which are open to interception and are vulnerable to security attacks. These systems were not designed to be used as a part of secure customer authentication and instead have been retro-fitted to form a part of the customer journey.

When banking methods and technology aren’t aligned it creates pockets of risk that SCA is designed to mitigate. This risks banks having to overhaul their IT infrastructure completely to replace legacy systems and bring them in-line with the digital age.

The essential component to improving the customer journey and mitigating risk at the same time is the source of trusted identity that customers use for all their banking activities. This once again brings the debate for a national Digital ID scheme to the fore.

A Digital ID scheme has significant potential to deliver in two key areas – security and simplicity. It would help to deliver a more seamless journey for customers without compromising on security.

Combining a public (credit, ID&V etc.) and private (biometrics, device etc.) profile would create one unique Digital ID for an individual which can be presented to financial organisations either in person – by showing the mobile device – or by sharing select parts of a digital profile through a secure transfer mechanism.

New to market challenger banks are embracing the digital age and digital identity and as the market matures, other banks could be in danger of being left behind if they don’t keep pace with a new wave of authentication and user experience.
It seems clear that digital identity helps mitigate some of the risks posed by using legacy authentication methods to satisfy PSD2 requirements. The question remains as to whether a central digital identity scheme would be driven by either the public or private sector.

Gov.uk Verify has represented the UK Government’s attempt to build a digital identity and has been deployed with mixed results.

Whilst the scheme is robust in authentication it has experienced significant delays, spiralling budgets and a challenging user experience when signing up. Furthermore, funding was ceased last year by central government.

Over and above Gov.uk Verify, consumer trust and confidence in our current government has been heavily eroded. In the 2019 Audit of Political Engagement, opinions of the system were at their lowest point in a 15-year audit series, with 72% saying the system needs ‘quite a lot’ or ‘a great deal’ of improvement. (1)

For a Digital ID scheme to work it needs to be easy to authenticate and trusted by consumers. We are currently living in a world where consumers are more inclined to trust financial institutions with their data than the government itself. A recent survey by nCipher Security suggested consumers trust banks more than any other organisation when it comes to data privacy and security. (2)

If a Digital ID scheme is to be implemented, it needs to be driven by the private sector, as opposed to the Government, to reflect consumer confidence and ensure adoption on a national scale.

PSD2 and SCA provides a great opportunity for the financial services sector to work together and begin to create a national digital identity.

It is inevitable that a Digital ID scheme will happen anyway and the data suggests that banks are best placed to create a scheme that provides positive customer experiences whilst ensuring data privacy and security standards are upheld.

The alternative is ominous. Customers are already using versions of Digital ID to verify their Apple and Facebook accounts and the transition to a Digital ID scheme to benefit the customer is already happening. The question remains – where are consumers going to place their trust?

This article was published in issue 10 of Connect Magazine from Synectics Solutions. To download the full copy visit: www.synectics-solutions.com/our-thinking/details/connect-edition-10-is-vulnerability-a-much-wider-problem-for-uk-financial-services

References

1. https://www.hansardsociety.org.uk/publications reports/audit-of-political-engagement-16
2. https://www.nciphersecurity.co.uk/about-us/newsroom/news-releases/ncipher-survey-reveals-americans-trust-banks-most-their-personal

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