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Spotler Group becomes the largest Email Services Provider in the Netherlands

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The Spotler Group, a marketing software provider, has acquired two new SaaS companies, Measuremail and Tripolis. With these two Dutch Email Services Providers (ESP), the Spotler Group will become the largest ESP in the Netherlands. The product range is further expanded with the acquisition providing the additional options of advanced and tailormade solutions. The company thus strengthens its position in a consolidating market.

Measuremail and Tripolis continue together as Tripolis
The first step to achieve this is to merge Measuremail and Tripolis into one company – Tripolis. The merger will give the new Tripolis more power to grow its own email marketing automation platforms faster and to further improve the quality of the platform and services. The merger was completed at the end of May and the day-to-day management of the combination is in the hands of Bram Smits (former CEO of Tripolis Solutions) and Bart Vossen (formerly Managing Director of Measuremail).

Faster innovation in a consolidating market
The acquisition of Measuremail and Tripolis Solutions is an important step in the Spotler Group’s growth strategy. Together with the companies that are already part of Spotler Group (Spotler Netherlands , Spotler UK and Flowmailer), Tripolis will work on innovative solutions in areas such as artificial intelligence (AI), data management, automation and transactional email mail communication.

Lee Chadwick, Spotler Group board member said, “We are incredibly happy to add the new Tripolis to the Spotler Group. We see that the market is consolidating and competition from international players is increasing. Through the Spotler Group we can offer a combination of high quality and innovative solutions, and the new addition gives us the opportunity to respond even better to market demands, to innovate faster and to achieve further growth.”

About Spotler Group
Spotler Group has over 50 years of combined experience in marketing technologies , helping marketers across Europe successfully and result-driven campaigns based on valuable insights. With more than 2,500 customers in 8 European countries sending more than 4 billion messages annually, Spotler Group is a European power house in email marketing and marketing automation.
Each company within the Spotler Group has developed its own technology over time, the value of which is reflected in the joint exchange, development and integration of technologies within the group. This offers customers and partners of the Spotler Group great advantages in terms of costs, innovative and future- proof software.

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Email Marcom Conference brings 48 International Leaders to London, Inbox Expo 2020 from emailexpert

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The inaugural Inbox Expo marcom summit focused on the email channel comes to the London Science Gallery on March 18th 2020. Organised by emailexpert the email industry conference brings 48 leading international speakers and email experts for two days of keynote addresses, workshops, roundtable discussions and sessions on topics of interest to B2C and B2B email marketers.

G.B Heidarsson, the General Manager of SparkPost said “The professional level of presenters and participants and the variety of speakers’ influence and perspective are going to make this an absolute top tier event in the industry, worldwide.”

The size and scope of the conference unseen before in Europe. Talking from Chicago Christopher Marriott, President & Founder, Email Connect LLC said “It’s long overdue for an email conference of this magnitude to be held in London (and the whole of Europe, for that matter!). It’s a great idea, and it’s already generating a lot of talk around the world of email marketing.”

Inbox Expo 2020 theme focuses on accessibility and diversity. The tone set with the welcome address by Ricardas Montvila, of Mapp Digital speaking to diversity, asking the industry leaders in the room some burning questions. Followed by a primary keynote titled “Email for All” from author Paul Airey, widely recognised as lead advocate of accessibility in email.

The theme is reflected in the choice of venue, the art gallery at King’s College London booked for a 4 hour networking reception hosting business leaders at a private showing of the exhibition GENDERS. GENDERS: Shaping and Breaking the Binary presents a kaleidoscopic view of gender and its relationship with science, and factors such as class, culture, race, age and sexuality.

Keynote speaker Melanie Kinney, Marketing Manager, Mightier said when interviewed “I love that the theme is ‘celebrating diversity and accessibility’ which are two important and relevant topics in the industry right now. I’ve always found the email community itself to be very inclusive and it’s great to see the industry move in this direction on a whole.”

“Every delegate can expect a personalised and tailored experience. Inbox Expo London Edition will be the first time so many speakers – close to 50 in total — have come to the UK, flying in from across the globe to share their stories with our delegates. Our delegate to speaker ratio is about 2:1, a truly remarkable networking experience for those that want to up their email game and network,” said Andrew Bonar, founder of emailexpert.

Along with Inbox Expo host emailexpert, the event includes title sponsor Mapp, premier sponsor Pure 360 and additional sponsors including: ZOHO, Ongage, SparkPost, Pepipost, SendLane, Sensorpro, Taxi for Email, EmailOversight, MailMonitor, Striata, maillenium and email industries.

The extensive speaker line-up includes representatives from industry organisation, companies such as The AA, RAC, Women of Email, SEMRush, Zettasphere, Fidor Bank, Holistic Email Marketing, eFocus Marketing, Framer, Mightier, Osano and SparkPost.

To find out more visit https://london.inboxexpo.com or find us on Twitter @inboxexpo

ABOUT EMAILEXPERT
Emailexpert UK Ltd promotes smarter use of email and enables access to the tools, information and resources necessary for businesses to make better decisions in the email marketing channel. The UK-based company was incorporated in late 2019 with the support of Founder Partner Sponsors Pepipost and SparkPost.

About SparkPost
SparkPost is the world’s #1 email sender, trusted by customers like Zillow, The New York Times, Booking.com, Ebates and Zynga to dramatically increase email performance. SparkPost sends more than 37% of the world’s business to consumer email, more than 5 trillion messages a year. SparkPost’s unmatched data footprint and email analytics help leading enterprises break through the email noise to drive top-line results.

About Mapp
Marketers and data specialists should be able to focus on what will make a difference for their business, instead of spending all their time taming the technology behind it. With the insight-led customer engagement platform Mapp Cloud, they can focus on what really counts – and the exciting insights that come with it. Thanks to customer intelligence and marketing analytics, companies can easily and effectively gain data-driven customer insights across all channels in order to trigger highly personalized marketing activities. Customers benefit from AI-supported forecasting models that enable targeted and self-optimizing cross-channel campaigns. Automated messages are sent via the most suitable marketing channel, at the right time, with the optimal contact frequency. Thanks to advanced one-to-one personalization, the highest levels of engagement and long-term customer loyalty are achieved.

Mapp has global offices in eight countries. Mapp’s digital marketing platform helps more than 2,500 companies break away from the pack by uncovering missed opportunities, including Xerox, PepsiCo, LG, Qantas, Infinity, and Lloyds Banking Group.



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