game

game

When Relationship Becomes a Mind Game


ADRIENNE WOULD BE LEAVING MILTON KEYNES TO HER PARENT’S HOME IN WATFORD.

Milton Keynes, United Kingdom,  Book launch on 27 July 2020 – When relationships become minds game, would two heads feel better than a mind?
The author’s colleagues in the creative art industry describe him as an Enigma. Bode Mesh has employed a unique descriptive style, humour, suspense and wild imagination in For the sake of My Friend, his fictional love story.

For The Sake of My Friend has its setting in Milton Keynes, a modern city created at the outskirts of London in 1967 to decongest the housing and overburdened transports system. The plots tell how a simple bid to help a friend out of a difficult situation had turned to a series of events that exposed each character’s tendency to be disloyal to their partners.

The reality of its locations makes the book quite engaging, especially to readers who have lived or been to Watford Junction, Milton Keynes and the architectural landmark, Xscape MK.

Bode Mesh has developed screenplays and worked as Assistant Director in a couple of Nollywood movies before relocating to the UK in early 2000. He is a part of the pioneers of the African film industry in Nigeria.

He currently works as a freelance Digital Artist after over 30 years of working as a Visualiser and rising to an Art Director position with several top Advertising Agencies including Rosabel, BBDO and McCann.

ISBN 979-8663701631

For pre-orders the book, please visit the link below:
United Kingdom: https://www.amazon.co.uk/dp/B08CCHJLDW
United States: https://www.amazon.com/dp/B08CCHJLDW
e-mail: friendsake@bodemesh.com
To arrange an interview, contact Bode Mesh at bode@swiftail.com

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The Startup Men’s Skincare Company That’s Changing the Game


These days, skincare companies are a dime a dozen. And with each of them competing for your attention on Instagram, Snapchat, and other social media outlets, it can be a little overwhelming. So how can you separate the legitimate from the gimmicks? We talked to one new Los Angeles-based skincare company to find out.

Nestled in the Silverlake neighborhood of Los Angeles is the latest and greatest from the men’s skincare game: Baker Rye Co. Founded by two California natives with a passion for self-care, Baker Rye is a step above the rest.

From the outset, it’s clear that Baker Rye is selling a high end product. The company’s “skincare starter pack” comes in a luxurious black box with gold lettering. Unboxing it is reminiscent of unboxing an iPad. Each of the products within the set comes in stylish brown glass with black lids. It’s a product set that any man would feel confident having on his bathroom counter. But the packaging isn’t the only thing that Baker Rye excels at.

“It’s about the ingredients,” says Raffi, a co-founder and CEO of the company. “If you take a look at the ingredient list on most products, you’ll see all sorts of crazy ingredients from sheep placenta to horse fat.” But you won’t find these gimmicks in Baker Rye’s products. “Most of those ingredients are included for marketing purposes only,” he says. “They’re added in low quantities just so that a manufacturer can throw it on the label. At best they’re doing nothing. At worst, they’re harmful to your skin, or byproducts of inhumane animal testing.”

And that’s where Baker Rye is different. “We only include what we need, and we only include the best ingredients,” the CEO says. It’s all part of an emerging market of clean skincare—skincare without parabens or other harsh chemical preservatives. It’s under this banner that companies like Baker Rye are changing the game.

The one ingredient that Raffi does buy into? “Hyaluronic acid,” he says emphatically. Seen by some as the holy grail of skincare, hyaluronic acid is a natural acid the body produces to keep skin cells hydrated. “Hydrated skin cells are happy skin cells,” Raffi goes on. “Think of your skin cells like water balloons. The more full they are, the less wrinkling you’ll see. It’s really that simple.”

It’s this no-nonsense type of attitude that seems to have propelled Baker Rye’s successes so far. “We’re not here to sell you a fad that will be a part of your skincare routine for a week or a month, tops. We’re designing the highest quality skincare for men. Quality doesn’t go out of style.”

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Facewatch and DVS join forces to distribute game changing GDPR compliant facial recognition crime deterrent solution


https://www.prfire.com/
Dave Davies, CTO at DVS demonstrates the Facewatch solution to DVS sales staff

DVS, one of the UK’s leading CCTV camera and components distributors, will become the first UK distributor to provide the Facewatch facial recognition crime deterrent solution to their installer and reseller network.

The use of facial recognition as a deterrent to stop shop theft and violence in retail stores is rapidly
gaining acceptance. The Facewatch system has been successfully tested across a range of retailers over the last 18 months. With demand increasing making Facewatch available via the established UK reseller channel will ensure the product, training and support is provided at the very highest level and a rapid roll out can be achieved.

Facewatch, which is sold as a licenced product is GDPR compliant and the uploaded criminal data is the responsibility of Facewatch under a data sharing agreement has been signed by the user. Facewatch will be available to ‘approved’ installers who have been trained on both the practical setup of the cameras and aspects of managing and running the system.

Gavin Dunleavy, Commercial Director, DVS Ltd

“Facial recognition is being discussed within businesses and the wider world by those who understand that the best technologies can deter and prevent crime. Facewatch is the leading facial recognition solution with a focus on the retail sector and other verticals alike. With GDPR compliance and privacy controls built into the system the solution becomes powerful and legally deployable. Facewatch combines simple CCTV hardware with a secure cloud-based software solution, so accredited training and support is of the upmost importance for our installers to deliver this incredible solution. We will be running training from our HQ initially then across the UK with a plan to have trained and accredited strategic partners in place throughout 2020.”

DVS Company Background

A fast paced and energetic organisation, DVS has embraced innovative technological advances in the industry and are now one of the industry’s most proficient distributors of IP CCTV products. Formed in 2003, DVS has quickly established itself as one of Europe’s most successful multi-brand distributors of electronic surveillance products. This has been built on significant investment into our superb sales and technical teams, and a state-of-the-art demonstration and training facility located at DVS HQ. Professional and proficient staff, with a fantastic working environment, ensures that customers and suppliers alike always receive a positive impression.

Nick Fisher, CEO, Facewatch Ltd

“DVS are a perfect partner for us. They have a highly technical team; they are used to working with the very latest CCTV technology and have a great team on the road and at their HQ offering sales and technical support. Facewatch is a sophisticated SAAS (software as a service) product that requires training and support and DVS have a well-established training team who will work with us to establish a network of approved Facewatch installers. Facewatch is supplied on licence and therefore creates a new recurring income stream for installers who will provide lifelong technical, product management and training support to their customers. We are very excited to announce DVS as our channel partner.”

Facewatch company background:

Facewatch have been providing crime prevention solutions to the retail industry for over 10 years. The business was started by Simon Gordon owner of London’s oldest wine bar on the Embankment in London. The Wine bar was a target for pick pockets and bag thieves and he wanted to provide a relaxed and safe environment for his customers. Being technology minded and working with the local police he launched the first ever online crime reporting system including CCTV footage. This led to the launch of the first facial recognition solution in 2017, enabling retailers to deter habitual criminals who were shoplifting, abusing staff or causing criminal damage.

https://www.prfire.com/
Figure 1. Facewatch matches faces against known offenders within seconds of them entering a business

Today the Facewatch system provides a GDPR compliant solution that is easy to install, can be used and managed by small stores and is scalable for use by large retail groups due to its unique cloud-based servers and using Intel® NUC mini PCs. Data is managed securely by Facewatch. Facewatch doesn’t store information about the general public, just those for whom their retailer subscribers have uploaded confirmed evidence of criminal activity. If a facial image is not matched to a relevant watch list the algorithmic data is instantly deleted.

Facewatch solution overview:

Facewatch uses the software-as-a-service technology model, making advanced facial recognition affordable for even small businesses. The company’s watchlist lives on the cloud. It’s a centralized, managed database of biometric data corresponding to the faces of people who are reasonably suspected of having shoplifted or committed other crimes at businesses that subscribe to the service (Figure 1).

The hardware to run Facewatch is simple to deploy. It includes a standard HD CCTV camera and Intel® NUC, a mini-PC that is only 4×4 inches in size and consumes very little power. Its performance enables it to play and record video at 4K Ultra HD clarity, making it ideal for a facial recognition system. The cameras—placed at store entrances—send an image to an on-site NUC loaded with software that converts the image to an algorithm. The algorithm is compared to those in the Facewatch relevant watchlist for that property and if there is a match an alert—along with an accuracy reading—is sent to the retailer’s smartphone or other device, warning it that a known criminal on the watchlist has entered its business.

To add a shoplifter to the watchlist takes only six key presses and about 20 seconds, making it easy for store or security staff, and it doesn’t interfere with their normal duties. “They simply follow a dropdown menu, the time and date are automated, tick the box, the whole thing’s designed to be simple but highly secure and includes a confirmatory legal statement confirming that the information is accurate.” said Nick Fisher, CEO of Facewatch.

The solution does not retain any personal data on anyone not on the watchlist. “If no match is discovered, the image is deleted in 0.3 seconds” Fisher said, “and the entire process—from the
moment a known shoplifter comes through the door, to the instant the retailer gets an alert—takes less than two seconds.”

For more information:
Facewatch
Stuart Greenfield
PRO
T: 07788 662697
E: stuart.greenfield@facewatch.co.uk

DVS Ltd
Jake Britten
Marketing Manager
Jake@DVS.co.uk
T +44 (0) 2920 455 512
M +44 (0) 7546 639 161

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