Generation

Generation

Infinity Works partners with Generation to tackle demand for digital skills


Leading UK digital transformation consultancy Infinity Works has announced an exciting new partnership with global youth employment non-profit organisation, Generation UK & Ireland, to help support unemployed youths and plug the UK digital skills gap.

Building upon its successful in-house data engineering Academy, Infinity Works has worked with Generation to design a unique free 12-week programme that supports young people, who are either unemployed or come from an underprivileged background, start a career in tech.

The course, focused on data engineering, is being delivered remotely and contains an extensive blend of programming and employment training to prepare students for a future role in industry. Using its extensive network, Generation will connect students with employers across the UK struggling to fill entry-level digital roles.

Clement Pickering, Director of Academy at Infinity Works, said: “We’re both proud and excited to be partnering with Generation to help support young people get their first foot on the tech career ladder. During the last 12 months, we’ve seen a growing demand for data skills that enable businesses to build meaningful solutions that unlock value. Tech businesses in the UK have an important role to play in educating and empowering young people so that they have the skills to help bridge the widening UK digital skills gap.”

Michael Houlihan, CEO of Generation, said: “We’re delighted to launch this pioneering Data Engineering programme in partnership with Infinity Works. Infinity Works are a market leader with deep expertise in the field, plus one of a growing list of companies from Leeds making an important contribution to the wider UK tech sector.

“We’re looking forward to helping hundreds, if not thousands, of young people land their dream jobs in the UK tech sector, widening access to these exciting careers to people that may not otherwise have had the opportunity, and addressing the UK digital skills gap all at once. The response from young people, employers, and policy makers has been fantastic, and we’re excited to get going with programmes in London, Manchester, and Birmingham in 2020, and more cities to follow in 2021.”

The data engineering programme is open to people aged 18 to 29 and aren’t currently in education, training, or stable employment. The first cohort included people from the Birmingham area with another programme underway in Central London. The course is also currently open to people from Manchester with more locations planned for the future.

As part of the collaboration, Infinity Works will provide instructors and the technical content, with Generation adding expertise and content around wider professional skills and connecting graduates with employers in the tech sector.

Anyone interested in joining the programme can find out more by visiting: https://uk.generation.org/

According to research from The Resolution Foundation, an additional 600,000 18-24-year-olds could be unemployed this year as a result of the coronavirus crisis.

Infinity Works has trained 55 people through its own Academy and placed them in full-time employment in digital roles.

Infinity Works has offices in Manchester, Leeds, London and Edinburgh

About Infinity Works

Infinity Works is one of the UK’s leading digital transformation consultancies, as recognised by the Financial Times. From tier-one retail to financial services, and in some of the largest digital-led projects in national government, we enable the country’s most recognised brands to digitally transform. With more than 400 highly-skilled people, we consult with our customers on the best way to achieve tech-driven transformation through services including full-stack engineering, cloud, data, and mobile. Learn more at infinityworks.com.

About Generation

Generation is a not-for-profit social enterprise that deliver programmes to recruit, train and place young people into work. Our projects deliver a proven return on investment (ROI) for both employers and young people. Having launching 2015, we have quickly become one of the world’s largest demand led youth employment programme. We have placed 36,000 young people into roles, working with over 2,000 employer partners to date across 12 countries and 26 professions.

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Business leaders urged to act now to prevent losing a generation of achievers


Business leaders are being warned they need to make radical changes to their management styles or risk losing a generation of achievers, as well as finding their own organisations are left behind, according to Lightbulb Leadership Solutions.

The alarm raised by Lightbulb Managing Director, Fiona McKay, comes after a poll suggested young professionals are becoming more fearful of their own futures with traditional management and outdated leadership styles also having a detrimental effect on business.

During a series of online events hosted during lockdown and since restrictions have been eased, she discussed the impact of the COVID-19 pandemic on business and how it has exposed leadership practices that are stifling personal and corporate performance.

Fear of redundancy has been pinpointed as the biggest challenge impacting performance, with 50% singling it out. The number has increased from 33% at the beginning of lockdown.

Exacerbating the situation is concern around a perceived lack of trust from managers with employees suggesting lockdown one-to-ones were being used to “catch out” rather than “catch up”.

And as Britain moves to a new Covid ‘plus’ environment, Fiona has cautioned those leaders persisting with this approach. She warns that it can have a detrimental effect on employees, wider business performance, and risks alienating a generation whose careers have suffered a significant disruption at a key developmental stage.

Fiona said: “It’s the end of an era for traditional leadership and management. This obstinate focus on numbers at the expense of real human interaction has run its course. Today, leaders need to be nurturing a coaching culture, centred around quality feedback, which empowers employees to solve problems themselves.

“We are also seeing major investors basing their decisions for capital injection and acquisitions on how businesses have dealt with lockdown and whether leaders possess the modern skills to achieve high performance and growth in the future.”

As organisations seek to recover post-coronavirus, there will be much reliance on Millennials, yet Fiona has found that this generational cohort are not only becoming more fearful about the future but are becoming more selective about the organisations they work for.

She said: “Millennials are a very much socially aware generation. Studies pre-coronavirus showed that 75% of them expected their organisation to take a stand on issues surrounding climate change and their attitudes are likely to have hardened from the pandemic experience. Increasingly, they want to see alignment between colleague, customer, and community and they are leaving organisations where this is not demonstrated.

“Unless leaders make fundamental changes to how they approach social and environmental issues as well as taking care to nurture their potential properly, businesses could face a recruitment crisis.”

In monitoring the impact of lockdown, Lightbulb Leadership carried out research before and after restrictions were eased by asking global business leaders what their biggest challenges are in delivering performance across their organisations.

The results showed an equal mix. 33% of leaders prior to lockdown rated fear of redundancy, 33% Leadership and Line Management Capability, and 33% Lack of HR and L&D bandwidth to support. By July 7th, these figures had changed to 50%, 35%, and 15% respectively.

Furthermore, when participants were asked to identify the challenges they felt stood in the way of developing a sustainable and flexible performance culture, the results were:

  • Working from home/flexible remote working (45%)
  • Better leadership and business behaviours (30%)
  • Creating a coaching culture (20%)
  • New Organisation Design (5%)

Fiona added: “The fear of redundancy has understandably spiked during the pandemic. Leaders need to find ways of alleviating these fears because scared employees do not perform well. Interestingly, leadership, business behaviours and line management capability also came up.

“Businesses know that something needs to change, and the challenge now is to help them improve their leadership practice to improve performance and, along the way, alleviate the fears so many amongst the workforce are experiencing. Failure to do so will undoubtedly contribute to the real risk of a lost generation of talent.”

For more information please contact ks@konductor.co.uk or 07966 505661

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Pro Optix releases Next Generation Pro MINI & Pro NANO High & Ultra-High-Density WDM Multiplexers


https://www.prfire.com/

Stockholm, Sweden – Fiber optical connectivity specialists Pro Optix have launched two new series of Wavelength Division Multiplexers (WDM) called the Pro MINI high-density series and the Pro NANO ultra-high-density series. A WORLD FIRST solution with density at 300% and 600% greater than traditional multiplexer solutions the new next generation series allows users to significantly reduce their data center footprint whilst capitalising on next generation design features. World first achievements for the NANO series include the use of CS connectivity in a multiplexer, the possibility to fit 3 x 40 channels DWDM multiplexers within 1U and the possibility of the XL version to utilize all available 96 channels in a DWDM multiplexer within 1U, allowing a fibre pair to be split 96 times. Pro Optix have partnered with Senko to deliver this next generation in WDM technology with the patented CS technology.

The Pro MINI modular multiplexer series utilizes LC connectivity and can have up to 54 CWDM channels or 48 DWDM channels within 1U, the modular and fixed Pro NANO multiplexer series utilizes CS connectivity and can have up to 108 CWDM channels or 120 DWDM channels. Within 1U you can mix Pro MINI and Pro NANO modular cassettes and CWDM and DWDM, delivering an extremely flexible and scalable solution that can be installed and upgraded with quick-swap ability, and being passive requires no power. For smaller installations in branch offices both series can be wall mounted.

Tom Nordin, CEO at Pro Optix highlighted “The new Pro MINI and Pro NANO series multiplexers bring a new compact concept to the marketplace that delivers unrivalled density in a unique combination of flexibility. The major driver is to reduce costs through having a smaller rack space footprint but being able to split fibers at greater levels to allocate to specific services or customers is also a huge benefit and cost saver. It is a massively flexible and simple solution that allows you to mix LC and CS connectivity as well as CWDM and DWDM within 1U.” Adding “WDM multiplexing was once seen as a complicated solution that required a team of experts, but that vision has changed. It is now understood that multiplexing is a simple way to quickly enhance how a business utilizes fiber effectively, and this is enhanced by the fact that the solution is passive and therefore requires no power. Although the design of the multiplexer is new, the components within the design are proven technologies, so customers can immediately have a robust and reliable solution”.

Pro Optix multiplexers come with extensive warranties, pre-sales support and technical support, and is manufactured under ISO 9001 and ISO 14001.

To watch a short technical animated video on the Pro NANO and Pro MINI series of multiplexers please visit: https://www.prooptix.se/en/products/multiplexers/

Wavelength Division Multiplexing (WDM)

By utilising Wavelength Division Multiplexing (WDM) you have the opportunity to greatly increase the capacity of your fiber by multiplexing optical light signals on a single optical fiber. By separating out the fiber into different channels you can give many different services or customers specific dedicated fiber capacity, which is far more cost effective than obtaining many different fibers to achieve the same scenario. Read our full WDM guide for more information: https://www.prooptix.se/en/products/multiplexers/

About Pro Optix

Pro Optix provides a product portfolio that covers optical connectivity technologies from the core of your data centre to the very edge of the network. These include optical transceivers, fiber cabling, four series of wavelength division multiplexers, media converters, and MPO & MTP solutions for the international fiber market. With over a decade of experience and multiple business awards, our fundamentals are around strong technical knowledge, provision of a first-class customer service with the right tools, and ensuring solution due-diligence. Pro Optix is part of the Lifco Group.

Contact Information

Pro Optix, Vikdalsvägen 50, 131 52 Nacka Strand, Sweden +46 8 120 477 50 / sales@prooptix.se  www.prooptix.se
Tom Nordin, CEO +4672 500 22 24 / tom@prooptix.se

Motion Marketing, Virkesvägen 10, 120 30 Stockholm, Sweden www.motion-marketing.com
Rob Cullum, Lead Consultant +46 (0)737 190 636 / +44 (0)7908 920 080 / rob.cullum@motion-marketing.com

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A NEW GENERATION OF FACE MASKS FROM SWITZERLAND

AVEVITTA Protect Triple Action Face Masks by SANKOM Switzerland

03.04.2020 Switzerland – SANKOM is excited to announce the global launch of Avevitta,
a triple action face mask that will protect adults and children from viruses as small as 0.3 micron in size, bacteria, dust, pollution, smoke and pollen.

SANKOM’s main goal has always been to develop a functional, high quality, durable products that are not only comfortable to use but also improve your health.

Most reusable face masks available today, only filter out particles that are 2.5 microns or larger.

And some of the most harmful particles are the smallest. Pollutants, bacteria, viruses and toxic smoke particles pass through PM 2.5 filters seamlessly, and end up directly in your lungs.

Avevitta Protect Face Masks use a filter that filters particles up to 10 times smaller.

The Avevitta filter capabilities are so fine, you can’t even see the filtration capabilities compared to a grain of sand.

“Our technology is designed to purify the air and thus protects not only elderly but also children and pregnant women with immunity which is more sensitive to viruses and pollution.” said Dr. Mazourik, the founder and developer of Avevitta Mask.

There are currently worldwide shortages of masks, and especially those at risk need solutions to protect themselves as best as possible.
“Hundreds of millions of disposable masks are being used every day, so we wanted to develop a solution that is efficient, but also reusable, durable and eco-conscious. “


The Avevitta mask is washable over 100 times without losing its shape or efficiency. It is made from a combination of natural patented high-quality, and eco-friendly fabric. We have also designed the packaging to be 100% recyclable to minimize our impact on the planet.

The replaceable filters in our masks have very high performance, and contain no toxic substances, and can be replaced every 2-4 weeks. The reusable mask also provides proven anti-bacterial protection.

Avevitta masks will be available in two models and two sizes. And will soon be available in a variety of colors and for children.

In the coming months, Avevitta Triple action Masks will be rolled out across Europe and the Middle East.
The Avevitta masks will be available in pharmacies, supermarkets, airports, kiosks, petrol stations, malls and hospitals.
If you would like to receive more information on the AvevittaProtect Triple Action Face Masks, please contact us
Media Contact Details

Kathy Mazourik, SANKOM SWITZERLAND

DELEMONT, Switzerland

+41797907577

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If you’re selling to Generation Z, pick up the phone


A recent survey of British shoppers has found that a majority of people prefer to talk on the phone rather than go online to get more information about complex purchases. Perhaps most surprising of all, more 16-24 year olds (32%) prefer to pick up the phone to discuss a purchase than 35-44 year olds (24%). This suggests a trend away from online communication and towards phone interaction, surprisingly led by Generation Z.

The survey, carried out by Mediahawk, asked 2,000 people of all ages across the UK about purchasing habits and preferred means of seeking information about intended purchases. One of the key findings was that 60% of respondents want the option to speak to someone on the phone if they need to discuss complex, personal or expensive purchases, with less than 10% disagreeing. Furthermore, 45% of respondents find it quicker to call a company to discuss something in more detail, with only 15% taking the opposite view.

The results are evenly split between genders, however, they do reveal regional differences. For instance, Northern Ireland came out as the top region to prefer using the phone to gather more information; in Newcastle, just over half of users (52%) prefer the Internet to answer their questions before purchase; whilst the Welsh proved themselves to be the most independent, as the majority (39%) would not use any contact methods at all to get more information before their purchasing.

Mediahawk, a leading provider of call tracking software and solutions, has recently launched an improved and refreshed interface that makes phone call tracking, reporting and analysing as easy and intuitive as tracking customers’ online movements. It’s an essential tool for marketers that struggle to join the dots between the adverts they place and resulting phone calls.

https://www.youtube.com/watch?v=YxIxXBHR5IQ?feature=oembed

Michael Morrell, CEO of Mediahawk, said:

“This survey has found that while many people want to do as much self-service as they can online, there are just some things in life that are easier and quicker to find out in a discussion with a human being. Businesses that offer complex, expensive, or personal products and services often experience a high volume of phone calls from prospects prior to purchase. These businesses have extremely detailed reports to measure their online enquiries and sales, but often neglect applying the same technology to the phone and so any analysis is based on guesswork.

At Mediahawk, we ensure our partners can make data driven decisions to improve conversions, reduce costs, optimise investment and uncover new opportunities for business growth.”

For the full data and more information please contact:
mmorrell@mediahawk.co.uk
0333 222 8333

Survey Information

Research was carried out by Censuswide in 2019 using a nationally representative sample of 2,016 adults aged 16+ across the UK. Further results include:

• 45% of respondents found their phone queries are resolved as quickly as their online queries (versus 15% that disagreed) 47% of women agreed vs 43% of men.
• The retail sector is the least likely to need the phone across all age sectors apart from the 55+ in which it is pipped by car hire.
• The restaurant and hospitality sector are the most likely to receive phone calls from the public (22%) followed by healthcare (22%) and thirdly legal services (21%).

About Mediahawk

Launched in 2002, Mediahawk pioneered call tracking technology and remains at the forefront of the industry. Our expertise spans a whole range of sectors, including publishing, media, automotive, healthcare, legal, finance, retail, travel and technology. We work very closely with our clients to understand the challenges they face to ensure that we continually develop features that fit the needs of every marketer.

Mediahawk’s call tracking software can measure the value of inbound calls, since you can determine which channels customers with high purchasing intent are using to call your business. Consumer behaviour can be highly complex, but the ability to understand it can help you take your company to the next level. Not only can you track where incoming calls are coming from, but you can also take advantage of speech analytics to automatically detect which type of service is needed and direct calls based on voice inputs – revolutionising phone-based customer service.

About Michael Morrell

Michael Morrell is CEO of Mediahawk and a specialist in marketing and telephone analytics. He has over 15 years’ experience advising businesses in the use of marketing analytics to increase revenue through better capture, tracking and attribution of marketing leads. Prior to starting Mediahawk, Michael worked in the media, industrial and defence sectors.

https://www.prfire.com/

To find out more visit
http://www.mediahawk.co.uk
https://twitter.com/mediahawk
https://www.facebook.com/Mediahawk1
https://www.linkedin.com/company/mediahawk
https://www.youtube.com/channel/UCmAoJBYGENi_erZvx_wBKzw



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Macroverse Media Expands the Next Generation of Comics!

LOS ANGELES, CA, Jan 8, 2020 – Macroverse Media Inc announced today the expansion of MACROVERSE, their next generation mobile comics platform. This extends their collection of content, becoming a central hub for comics and entertainment fans of all kinds.

Macroverse employs a unique, tap-through storytelling experience designed to push the creative boundaries of traditional comics, taking full advantage of digital-first content customized for mobile phones. Launching with an initial mix of original and adapted titles from some of the most imaginative storytellers working in entertainment, Macroverse features series that span the genres of Crime, Fantasy, Sci-Fi, Horror, Comedy and beyond.

“Bringing the comics art form to a modern, mobile platform designed by, with and for creators is essential for the medium to evolve and connect with the next generation of fans around the world,” said Eben Matthews, Co-Founder of Macroverse. “We see Macroverse as a central hub for a new wave of storytelling and storytellers. This is just the beginning.”

“All the titles on the platform are carefully selected to give readers what they want: powerful, compelling narratives with interesting characters and beautiful art,” said Adam Martin, Co-Founder of Macroverse. “We’re incredibly excited to give readers the chance to experience engrossing new stories on the devices that they already own, know and love.”

All New, Exclusive Originals
The first Macroverse originals are exclusively available on the Macroverse app:

* “Billy Smoke” – From Eisner award winning writer B. Clay Moore and artist Eric Kim , Billy Smoke tells the story of a contract killer who’s career has cost him his family and his soul. After an unexpected brush with death, Smoke stumbles upon a chance at redemption: track down and eliminate every hitman, assassin and killer operating throughout the world…

* “Glitch” – Explore the vast Wasteland in a post-apocalyptic solarpunk series set in a colorful world of zany characters, dangerous adventures, and long-forgotten secrets just waiting to be uncovered. With an emphasis on futuristic technology and renewable energy, Glitch is a YA adventure that brings color and levity to the typically bleak post-apocalyptic genre.

* “DeadTown” – Visually inspired by the rich black and white noir style of films like A Touch of Evil and The Maltese Falcon, and featuring art by Steven Perkins (The Coldest Winter, Credence), DeadTown follows a classic hard boiled anti-hero set in a dystopian near future overrun by Zombies.

Exclusive “Creator’s Cut” Adaptations
A curated selection of comics material has been re-conceived and crafted to take advantage of the Macroverse “TapStory” format including:

* “The Boondock Saints: In Nomine Patris” – Co-Written by Troy Duffy, writer/director of the cult movie hit The Boondock Saints, this darkly comedic thriller tells the secret history of master assassin Il Duce, played against new adventures of the MacManus brothers.

* “Anti” – Producer Gale Ann Hurd (Terminator, The Walking Dead) presents the action packed story of Zachary, a faithless man forced to confront the fact that he is the savior of the world, and his begrudging protector Jordan, a demon hunter with her own dark secrets.

* “25 to Life” – Writer/Creator Eriq LaSalle and artist Tony Shasteen tell the story of an elite experimental FBI unit brought in to investigate the murder of three African-American police officers in the state of Virginia.

* “reMind” – A lushly illustrated all ages adventure in the tradition of Hayao Miyazaki. When Sonja’s cat goes missing, she little suspects that his return will plunge her into a fantastical world of brain transplantation, lizard-men, and the perils of unchecked power.

A Universe of Storytelling
Over 40 more original and adapted series’ will be added to the Macroverse app throughout 2020.

Experience Macroverse Today
Comics and entertainment fans can download Macroverse for iOS or Android right now. The first episode of every series, along with the entire first season of DeadTown, is free to read! Unlimited access is available for $4.99 per month with a seven-day free trial.

Download for iOS here : https://apple.co/2CaInsG | Download for Android here : http://bit.ly/2EuxlfL

About the Macroverse App
Conceived as a platform to propel comics into the digital age, Macroverse focuses on innovative storytelling custom built for mobile devices. This approach combines bite sized episodic content with binge-worthy serialized narratives that celebrate the strengths of the traditional comics format while exploring new creative opportunities only possible in a modern digital experience.

Additionally, by removing the gatekeepers to traditional publishing, Macroverse offers creators the opportunity to monetize their work and connect directly with fans in an exciting new format. Learn more and download the app at www.Macroverse.media

About Macroverse Media Inc
Macroverse Media Inc is a multi-format entertainment company founded by writer/director team Adam Martin and Eben Matthews. With over 40 years of combined entertainment and media experience, their focus is on story-driven content designed to connect with audiences and fans through innovative, platform agnostic delivery. Learn more at www.Macroverse.media/about

https://www.prfire.com/

Contacts:
Eben Matthews and Adam Martin
macro@macroverse.media

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