global bpo

global bpo

Global BPO’s DSAR Service Reduces Review Costs by More Than 50%

Global BPO Limited, a leading provider of legal and business services, is seeing unprecedented demand for its DSAR review and redaction service.  

What is DSAR?

Changes to the General Data Protection Regulation (GDPR) came into force on 25 May 2018 enabling individuals to obtain a copy of their personal data as well as other supplementary information from their employers, regardless of whether they remain within their employ.  Such a service request is referred to as a “Data Subject Access Request” or DSAR.

Where employees have worked for companies for many years, the amount of personal data held on that employee will be extensive.

When is DSAR Requested?

Usually a DSAR is submitted by an employee as part of a grievance, disciplinary or employment tribunal process. The information that employees may request from their employers includes:

  • Confirmation about whether any personal data is being processed about them
  • A description of the personal data, the reasons why it is being processed and whether it will be given to any other organizations or people
  • Copies of information comprising the data
  • Details of the source of the data

DSAR Infringements

In most cases, a fee may not be charged to the data subject for providing the data and the deadline for compliance is usually one month from receipt of request. The maximum fine under the GDPR is up to 4% of annual global turnover or €20 million, whichever is greater, for organizations that infringe its requirements.

DSAR for UK Businesses

Since the GDPR rules were introduced in May 2018, there has been a significant increase in the number of DSARs received by UK businesses. The document review process is time-consuming, costly and onerous and as a consequence, law firms and in-house legal teams are increasingly partnering with legal service providers such as Global BPO to deliver a cost-effective and efficient solution.

About Global BPO

Global BPO works closely with clients to understand the specific requirements of each DSAR including timeframe and redaction approach. Deadlines are often challenging but by working with Global BPO’s expert legal teams, firms and in-house legal departments are able to scale up quickly without compromising on accuracy. Significant cost-savings enable law firms to respond to clients’ increasing cost-sensitivities and companies to make direct savings. With extra resources available from Global BPO on demand, law firms are also able to take on additional work for new and existing clients whilst stretched in-house legal departments are able to make better use of their time.

Managed hybrid, home and office workspace solutions are all available depending on each client’s preferred approach and all of Global BPO’s review teams work within their clients’ preferred platforms. As the world continues to move through the unchartered waters of COVID-19, clients can be confident that Global BPO’s service lines will continue uninterrupted.

Jan Scholtz, managing director at Global BPO comments: “The exponential growth in the volume of documents requiring review means that firms and in-house counsel need to adopt new techniques to review thousands and sometimes millions of documents within very tight timeframes. We partner with proprietary and non-proprietary document review software providers to deliver fully integrated support and we offer a range of options including a managed service. Global BPO’s review and redaction service combines software expertise, rigorous Quality Assurance and experienced legal teams to deliver a tailored and highly efficient DSAR service.”

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Why Data-Driven Marketing is Essential for Your Business

Businesses have evolved over the years, and so has marketing. It’s no longer about launching random marketing campaigns and getting numbers: you need data-driven marketing to employ the most effective tactics.

Data-driven marketing looks past cost per action (CPA) and conversion rates. Fortunately, there are tons of tools and data that a business can use to meet market demands. These tools eliminate all the guess-work and enable marketers to focus on what works.

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Data-driven marketing, therefore, helps create campaigns that meet customer needs. Here are a few reasons why you should employ data-driven marketing.

Provides a profound basis for making business decisions

Having accurate data on how your customers spend money and behave is essential in making sound business decisions. Analyzing the right data will show you:

  • What market you need to address
  • What message you need to send to your customers
  • Which platforms to use
  • Which improvements to make on your product

This process ensures your customers get a pleasant experience that will keep them coming back and promoting your brand to others.

Data-driven marketing also shows you solid evidence of what’s working for your business. According to the CPA marketing training at, if you launch a cost per action campaign, you’ll have data to show you how well it’s working and whether you should continue with that strategy.

Start by ensuring all your staff members familiarize themselves with the cost per action strategy. This is a crucial step towards achieving effective marketing for your business and getting your entire team on the same page.

Helps you monitor performance

Since you have end-to-end customer data, you can always monitor performance, which will give you insight into customer behaviour voc and habits. All these factors are vital in determining what value your product should deliver to the consumer.

Voice of Customer (VoC) data is one of the best ways to track performance. VoC helps you understand your customer’s expectations and what they feel about your product or service. You can get it through interviews, Net Promoter Score (NPS), surveys, social listening, and focus group discussions.

Helps you choose the right platforms for marketing

Whether you’re purely an eCommerce business or an omnichannel, you should design your campaigns and messaging according to the behavior of your audience. You need to understand whether your clients prefer shopping using smartphones, desktops, laptops, or in a brick-and-motor store.

Gathering this data will help you establish the right marketing platform to use at a given time.

Helps you reach the right market

Even in this volatile market, a strategy is still essential. New research shows that business leaders who are committed to strategy are more successful compared to their counterparts.

Crafting the best product messaging and having a great product won’t help if you’re reaching the wrong market. With data-driven strategies, you can ensure your messages reach the right audience. It’s a way to increase conversion and avoid wasting money on irrelevant marketing.

Helps create personalized experiences

When data drives your operations, market segmentation becomes easier. It allows you to create campaigns that speak to your audience, regardless of how niche it might be.

When you have information about your clientele, you can come up with marketing strategies tailored to their preferences. It’s an easy way to give people what they want.

Bottom line

Despite the market being vulnerable to fluctuations, data-driven marketing is still influencing businesses strategies across all industries. Data is a vital marketing tool, which has the power to predict potential customer behaviour. It also helps businesses to adapt to the consistently changing consumer landscape.

Consider data marketing when planning your next strategy as a team.