Loops launch a $100m global treasure hunt

Loops™ are launching a global treasure hunt with awards totalling $100m (£77m). The prizes in loot-boxes around the globe will create one of the world’s most significant treasure hunts.

Players who ‘Loopin’ (a kind of check-in) have the opportunity to win each time. The randomly hidden prizes could be anywhere on the planet.

The winnings awarded in Loops will be exchangeable for exclusive offers, discounts, and free stuff (Q4). Loops have a nominal value of 0.01 USD; however there is no cash-in mechanism or redemption value at present.

Players (‘Loopers’) must build-up honesty, luck, and other scores to increase their chances of winning. The more you play, the better your chances of winning a big payoff. The levels get progressively harder to complete, and only the most persistent competitors will reach the very top levels, so hard is it that there is even a prize for the person with the highest level at the end of the promotion in early 2021.

The focus for Loops in 2020/21 is to achieve massive scale and become the global currency of offers, and this will attract ever more merchants and offers as the network grows.

BHAG’s aside, Loops is a super fun game to play with friends. Try Loopin today.

GetLoops IOS app:

GetLoops Android app:

More about the $100m treasure hunt:

More details for merchants:

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Two British mums, whose lives were transformed when IVF treatment helped them have children, have set up a global circle of help that will enable a dozen more people to have free IVF treatment.

Tracey Bambrough and Sara Marshall-Page will announce the recipients of their latest IVF Babble initiative at the Fertility Show Africa in Johannesburg in March.

Tracey and Sara set up IVF Babble, an online portal where those going through fertility treatment can seek support, advice and information just under three years ago.

In 2018 they had the idea of persuading IVF clinics around the world to give away free treatments as part of the celebrations to mark the 40th anniversary of IVF being invented when Louise Brown was born in 1978. Louise Brown selected the recipients at random.

That initiative was so successful that the women decided to repeat the giveaway and this year people seeking treatment have until January 31 to register their interest to be in with a chance of one of the free treatments.

So far four babies have been born and five more are on the way as a result of the previous giveaway. There will be 12 more giveaways announced in Johannesburg and a link to a Spanish clinic has already been announced.

Tracey Bambrough said: “Cost is still one of the main barriers for many people needing fertility treatment. In the UK NHS treatment is a postcode lottery and in many other parts of the world it simply depends on whether you can afford private treatment, have an insurance policy that will cover costs or are lucky enough to live in the right place.

“Sara and I hear every day from those going through their fertility journey about all the barriers they face. By organising this giveaway we are providing practical help for a small number of people, hope for others and highlighting the problem worldwide.

“It started as a UK initiative but now we have clinics all over the world getting in touch asking how they can join in. We also have people from all over the world coming forward in the hope of receiving one of the treatments.

The free IVF cycles have been donated by Bourn Hall, Lister Fertility Clinic and Belfast Fertility in the UK, Vios Fertility in the USA, Bloom Fertility in India, IVF Turkey, IVF Spain, Nadezhda Fertility Clinic in Bulgaria and Hart Fertility Clinic in South Africa. Some of the clinics have donated more than one cycle.

Tracey has twin girls born by IVF, created the online portal with her friend Sara Marshall-Page from London who also experienced fertility issues and finally became a mum in 2010 after several rounds of specialist treatment.

IVF Babble is the go-to source of information, support and advice for anyone struggling with fertility or undergoing treatment and has gained over 3m readership and an army of celebrity advocates including Fearne Cotton and singer Sophie Ellis Bextor since its launch in 2016.

To find out more or to enter visit

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INVOKE Continues Global Expansion Opening New Office in Belgium

Belgium office will support INVOKE’s growing list of customers in Western Europe and strengthen its partnership with Blue Prism

INVOKE, a leading provider of solutions for organizations to accelerate success and scale within their intelligent automation journey, today announced the opening of a new office in Belgium and the appointment of Jarrick Van Camp as Country Managing Director. The Belgium office will support INVOKE’s growing list of customers in Western Europe and strengthen its partnership with Blue Prism in Europe.

INVOKE has seen strong demand from customers who are looking to leverage intelligent automation to drive productivity and innovation. From this office, INVOKE will provide customers with the technology, implementation and lifecycle expertise to successfully implement intelligent automation engagements.

Jarrick Van Camp, INVOKE Country Managing Director, said:
“Our expanded footprint in Belgium builds on our vision to accelerate the intelligent automation journey for companies across Europe. In addition to our already existing offices in Spain, this expansion allows us to stay close to our customers and extend our delivery reach. Together with our continuous investment in solutions like our Robotics as a Service (RaaS) offering we are uniquely positioned to help our customers tackle business challenges and running automated business processes on the cloud today.”

Brian Mort, EMEA Sales GM for Blue Prism, said:
“Our partnership with INVOKE is helping organizations realize the benefits of intelligent automation. We share a common vision for delivering a scalable Digital Workforce that drives operational agility and innovation for our joint customers. The commitment INVOKE has demonstrated to Blue Prism makes them a key partner for us both in Belgium and throughout Europe.”

INVOKE specializes in implementation and managed services for next-generation technologies like Robotic Process Automation and Artificial Intelligence. We give your team the technology, implementation, and lifecycle expertise to successfully implement intelligent automation engagements without the hassle or added cost of IT infrastructure. INVOKE, an IN-RGY company is a certified Blue Prism Authorized Training and Delivery Provider. INVOKE was founded in 2016 and has implemented over 500 process automations.

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How TourGame uses big data analytics for eSports in global market

There’s been an explosive growth in esports popularity over recent years, fuelled by mobile games specifically designed with online tournament such as Dota 2 and League of Legend. Many esports communities started to prosper in a digital ecosystem. In the digital esports world, collecting large amounts of structured data is no mean task – but it is worth the effort.

Like any other sport, winning doesn’t just depend on skill, dedication and luck. Strategy and analysis of past performance often play an essential role in success. Data collection, aggregation, and analytics lead to highly scalable business models, especially in a dynamic digital industry. As a result, big data analytics becomes economically relevant in esports.

TourGame, one of the leading gaming and eSports platform provider, has seized the opportunity to enhance their eSports platform with an AI-supported analytic tool to assess hundreds of data points collected from digitally recorded games. With big data analytics in esports, players and teams are able to leverage their information in ways that were not possible before. The tool provides useful statistics, identify weaknesses of competitor players and teams and predict the likelihood of an opponent’s next move in any given situation. Players, coaches and teams are eagerly investing in this tool for valuable information to give them a competitive edge.

Just as data analytics with traditional sports, big data analytics is vital for esports today and in the future. TourGame strives to continue its mission to shape the future of eSports using big data analytics and data protection technology and infrastructure.

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One of the most impactful and exciting conferences of the year returns to San Francisco this year. Silicon Valley’s largest Digital and Growth marketing conference, the Global Growth Marketing Conference will be welcoming back modern marketers for the 5th time running this year, on December 10th and 11th at the historic 5-star Fairmont Hotel.

Hugely popular with large scale companies and start-ups alike, the Global Growth Marketing Conference is a must attend event to network with industry leaders and innovators from around the world. Dedicated entirely to the business of growth, the conference will cover actionable strategies and tactics which can be implemented easily to supercharge your company’s growth in 2020 and beyond.
Areas covered include:

Acquisition, Activation and Retention
• Growth Process & Experimentation
• Growth Teams, Mindset & Metrics
• Product Marketing & Management
• Onboarding & Engagement
• Referral Growth & Network Effects
• Lessons from World’s Fastest Growing Companies

B2B & Enterprise Growth
• B2B Growth Strategies & Channels for 2019
• Sales Enablement & Account Based Marketing
• C-level Growth Perspective (VP Growth, CMO, CEO)
• Building an Enterprise Growth Team
• Next Generation Tools to Unlock Customer Insights
• Brand Marketing: PR & Influencer Strategies

Organic & Performance Marketing
• Inbound & Outbound Optimization
• The Future of SEO, PPC & Content Marketing
• 2019 Trends: Mobile, Blockchain, GDPR
• Chatbots, Machine Learning & AI
• Social Advertising & Video Marketing
• Data Driven Optimization & A/B Testing

With breakout sessions, workshops and tutorials, vertical-focused content and high-powered networking opportunities, this is set to the Growth Marketing event of the year.
Vasil Azarov, Founder of Growth Marketing, says, ‘This year’s Global Growth Marketing Conference looks set to be our most impactful yet, with a great variety of speakers, sessions and networking opportunities lined up. It’s a must-attend event for anyone looking to grow their business and will set up our attendees for a great 2020 full of growth.’

Keynote speakers confirmed for the event include, among many others:
• Anya Cheng, Product Management, eCommerce Lead, Facebook
• Ken Rudin, Head of User Growth & Analytics, Google
• Ali Wiezbowski, Head of Driver Engagement, Product Marketing, Uber
• Ben Kaplan, Founder & CEO, PR Hacker
• Larry Kim, CEO & Founder, MobileMonkey
• Amrita Damani, Mobile Marketing Leader, Intuit

Enjoy talks and discussions including:
• The Evolution of Growth: Hard-Learned Lessons from the Trenches of Facebook, Twitter, & Wealthfront
• Your Step-by-Step Guide: Proven Best Practices for Getting Product Launches & CX Right
• The 3 Unicorn Growth Channels You Simply Have to Start Using – Today
• The Best Growth Channels You’re Not Using: Why Amazon Alexa, Google Home & More Will Revolutionize Your Business
For further information and to buy tickets, visit:

Tickets range from $950 for a one day pass through to $3,250 for a two day, all access VIP pass. Offers available for early bird bookings.

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