habits

habits

Packaging in a pandemic: How health and beauty brands can capitalise on shifting consumer habits


Recent research has indicated that changes in consumer shopping habits may be here to stay.

GlobalWebIndex’s ninth release of its coronavirus research shows that only 14% of shoppers in the UK and Ireland intend to return to buying from ‘brick and mortar’ shops immediately after lockdown eases.

Over half of global consumers say that it will be ‘some time’ or ‘a long time’ before they feel comfortable browsing the shelves of their favourite high street stores again.

Increased spending on beauty products
So, what does that mean for Health and Beauty brands? Well, it’s certainly not all doom and gloom; March 2020 saw a month on month increase of purchases of beauty products by over a third. And projections show that as the beauty-at-home trend continues, the brands who are ready and able to respond will be able to reap the rewards.

Getting products ‘Postal Ready’
Belmont Packaging are industry leaders in providing high quality postal and subscription box packaging, and having worked with a large number of Health and Beauty brands in their 40+ years of business, they are well placed to help those brands who are ready to focus more on the ecommerce aspect of their business.

Owner and Manager of Belmont Packaging, Kate Hulley said “It’s more important than ever that brands show flexibility in their business model, and our expert team can offer support and advice in the best way to get products ready to post out to customers. In the absence of a presence on shelves, it’s important that packaging enhances branding, and is of a high enough quality to compliment the products it contains. That’s where we shine.”

Product and service innovations are driving growth
The landscape of the Health and Beauty industry could look very different in the next 12 months.

Almost half of all businesses are reporting product and service innovations that they feel confident they will continue beyond the end of the Coronavirus disruption.

Whether businesses are considering introducing a subscription box model, or want to be able to deliver orders directly to their online customers, it is vital to consider how the products look when they arrive with the consumer. Attractive, quality branded packaging will deliver the shopping experience that customers are missing in these strange times.

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Our worst cleaning habits revealed in new survey


TidyChoice surveyed over 3,000 cleaners on its database to find out what cleaners really think about their customers. Cleaners revealed their clients’ worst cleaning habits and the cleaning tasks that we are not doing.

The good news is that 85% of cleaners think that their clients are clean and tidy. The bad news is that they believe 56% of clients do very little or no cleaning between scheduled sessions. Respondents thought that bathrooms (43%) and kitchens (40%) became the dirtiest rooms between visits.

The most common complaints from cleaners about their clients are listed below

1. Leaving dirty clothes lying around on the floor or on beds/chairs (31%)
2. Leaving dirty dishes in the sink (28%)
3. Clients that do no cleaning at all between sessions (15%)
4. Clients not providing proper cleaning equipment and supplies (13%)
5. Pet hair on carpets and furniture (13%)

Ana Andres, co-founder of TidyChoice who commissioned the survey commented on the results:

“In general cleaners and clients get on very well and clients appreciate the hard work that their cleaners do. However, based on the survey results, we can do some simple things to make cleaners’ lives easier and get the best from them. Just clearing away dishes or tidying up clothing could allow cleaners to spend more time cleaning important areas like kitchens and bathrooms that make a big difference to our homes.”

Client cleaning habits

Cleaners think that their clients are clean and tidy: 28% of cleaners strongly agree that their clients are clean and tidy whilst another 57% agree.

However, once we hire a cleaner, we rely on them to do the bulk of cleaning work in the house. According to cleaners, 56% of us do little or no cleaning between visits.

Perhaps unsurprisingly, the rooms that get the dirtiest between visits are the bathrooms (43%) and kitchens (41%).

What are our worst cleaning habits?
In terms of cleaning habits, the worst habits are leaving dirty clothing lying around (31%) and leaving dirty dishes in the sink (28%) Other prominent themes include not having proper cleaning equipment and supplies, pet hair on carpets and furniture and clients not doing any cleaning at all.

About TidyChoice
Founded in 2014, by Colin Weston and Ana Andres del Valle, TidyChoice is an online platform, offering home cleaning and childcare services for London residents. TidyChoice professionals undergo a careful vetting process, to ensure customers can choose from a trusted and reliable community of housekeepers. Customers can choose their preferred professional and professionals can choose their own rate, hours and areas of work.

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