Identity

Identity

iDenfy and TalentClouds Announce Partnership to Authenticate The Identity of Job Candidates Remotely


iDenfy will be helping TalentClouds provide their clients with solutions to onboard and verify their candidates remotely using an advanced identity verification solution.

Kaunas, Lithuania (August 20, 2020) – iDenfy, one of the leading identity verification service providers of Lithuania and TalentClouds, a renowned UK-based end-to-end workforce management platform, form a partnership to modernize the identity verification process of job candidates. It will help employers minimize the time taken to onboard candidates and choose them as the legit candidate who is not joining the firm with an evil intention.

TalentClouds brings employers, recruitment firms, and job candidates together into one platform to ensure a smooth and transparent process that minimizes the frustration, expenses and ensures that job titles are filled by the right candidates promptly.

Came into existence in 2015, TalentClouds offers a wide range of solutions to help recruitment agencies, employers, and job seekers with its advanced work management platform. After this tie-up with iDenfy, the company will be able to make its workforce management more effective for employers and job seekers. iDenfy’s facial recognition identity verification solution will eliminate the need to authenticate the job candidates via face-to-face meetings. With the fully digital identification process, it will be easier to authenticate potential candidates remotely.

iDenfy combines advanced liveness detection, ID verification, and face recognition solutions in one trusted identity verification solution that can verify more than 1300 types of ID documents from 200 countries. Their verification solution can check if the document is forged or tampered in less than a second. The solution scans full name, DOB, document number, and other important information on the document, and then validates it.

In addition to this, iDenfy’s identity verification solution is powered by artificial intelligence and machine learning, which automatically recognizes facial biometrics and verifies ID photos.

Domantas Ciulde, the CEO of iDenfy, says, “We’re pleased to announce the partnership with TalentsClouds. We’re sure our identity verification technology will help them fulfill their mission to create a responsive ecosystem for employers and candidates.”

The partnership between these two renowned firms will be beneficial both for employers and potential employees. It will help employers to validate candidates remotely without wasting their resources. On the other hand, candidates will save their time and money, as they won’t need to travel the offices to attend a face-to-face meeting to get their identity verified. Moreover, the partnership will set a good example for validating candidates remotely during the Covid-19 pandemic.

About iDenfy
iDenfy‘s goal is to turn a customer’s device into an ID scanning and face recognition system that makes it fast and easy to capture and verify their ID and other credentials to meet KYC and AML requirements. Real-time ID scanning and face verification are applied on websites and mobile applications, helping reduce risk and minimize identity-related frauds. This enables customers to perform daily operations from their home instead of going to service centers, where a company needs many cost-ineffective employees. Also, it avoids the costly and time-consuming process of manual documentation required for submission and verification.

It was founded in 2016 at Kaunas University Technology Park by two childhood friends. Company in 2018 at Lithuania was awarded as Startup of the Year. iDenfy provides real-time identity verification service for financial, sharing-economy, gambling industries.
For more information and business inquiries, please visit www.idenfy.com.

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The Key to Developing a Strong Brand Identity


https://www.prfire.com/
Creating a brand identity is hard work, but not impossible if you have the right knowledge

One of the major hurdles that a young company has to overcome is developing a strong brand identity. You can have the best idea in the world, but if you don’t have a brand that people connect with, then it’s impossible to see real business growth.

Whether you’re right at the beginning and struggling to pinpoint exactly what your brand is, or you’re further along and looking to strengthen your identity, these are some tips that should prove very useful.

Playing to Your Strengths

https://www.prfire.com/
Although Rolex are industry giants, Audemars Piguet compete to get their slice of the pie by playing to their strengths

The rules of creating a meaningful brand are in some ways very similar to the rules of poker; you can only play with the cards you have been dealt. If you have a strong concept and a team surrounding you that are capable of pulling it off, then your brand is in a great position – you’ve got a full house. When building a brand from scratch, you need to focus on what is unique about your company and how that solves a problem for consumers.

Take, for example, watchmaking company, Audemars Piguet. What strengths do they have that help to differentiate them from the other watchmaking brands? First of all, they set themselves apart by catering for the top end of the market; they create their watches from beautiful and high quality materials. This sense of inherent value and provenance rightly puts them in the luxury price range, immediately removing low end competitors who create watches from plastic and low-end metals, such as Swatch, or Omega.

Next, Audemars Piguet have to set themselves apart from other luxury brands. In a luxury watch market saturated with Swiss Brands, their Swiss heritage is not enough. However, they have been in business since 1881, so in this instance, age and experience are very much on their side; in this way they streak ahead of Patek Phillipe or Jaeger-LeCoultre.

Finally, they’ve got the big names to tackle, so what makes them different from internationally coveted Rolex? Well, they make by hand and in fact, scarcity plays a role in their value. Rolex create huge volumes of watches, not all of which by hand, so the sense of uniqueness and craftsmanship will encourage some buyers to spend their money with Audemars Piguet, over all other watchmakers.

Recognising and Targeting the Correct Customer

Whilst working with your unique selling point to differentiate yourself from the competition is important, it’s also vital to understand your target market.

Using a slightly ridiculous idea from the example above, if Audemars Piguet were to launch an expensive advertising campaign that targeted exclusively P.E Teachers, not only would it fail to generate any income from the market they’d identified, it would also alienate their existing customers. After all, P.E. teachers are unlikely to be able to afford the watch and even if they could, there’d be plenty of sportier watches that they would sooner spend the money on.

Although businesses don’t usually misidentify their target market this dramatically, it is not at all uncommon for the target customer profile to need a little tweaking. It’s a good idea to develop a clear ‘avatar’ customer, who would respond the most favourably to your brand. Get inside their head, map out their day to day life, how they eat, how they dress, where they work. The closer you can get to your customer, the more precisely you’ll be able to target them through both product and advertising.

Building Trust With a Narrative

Once you’ve identified your target customer, and outlined your strengths and unique selling point, you’re ready to create a strong narrative. The chances are you’re not in charge of the branding for a 200 year old watch company, so you’ll have to get a bit creative in order to create a story to your brand.

Drinks company Innocent Smoothies came from absolutely nothing and rose to a household name in a relatively short space of time; they did this by creating a strong backstory and aligning their brand with charities that matched that. Their ethos was simple, to include only natural ingredients, which they made incredibly clear on all of their packaging and advertising.

One of the charities they supported helped to provide drinking water in less economically developed countries, reinforcing the idea of a good drinks company, providing something healthy to drink. They became a brand to be trusted, through their product, their customer experience, and their charitable donations.

Although the brand have since been bought by Coca Cola, who aren’t as famous for their charitable business credentials, the drinks giant realised the good work that had been done surrounding the brand and continued to support the charities they had chosen.

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Sovran Reveals New Brand Identity with Redesigned Logo and Website


Sovran formerly SpeechVillage reveals it all new website and service positioning

London UK, February 2020 – Sovran, a leading provider of revolutionary voicebots and chatbots using rapid NLP technology, announced today the launch of its new corporate brand identity, redesigned logo, and website. These changes come at a time when the company is evolving and is ready to present its proprietary and highly advanced enterprise AI solutions to a wider market.

Context“In the last year, Sovran – formerly SpeechVilage, has successfully diversified and scaled its service offerings while broadening our reach into customer experience & employee experience for Enterprise clients,” said Clive Elleforde, CRO of Sovran. “Our new website and brand identity better reflects our innovative technology and unique market strengths and clearly demonstrates the evolution of natural language in AI Voicebots that we are leading.”

The new logo represents a voice wave style curve, picking up the initials A and I. Demonstrating the focus on leadership in Voice AI.

“We have evolved and we needed a new name to better represent the company focus and direction. Now we aim to be a truly global company and no longer limited to a “village”. Sovran is an older spelling of sovereign and is based on our focus to be an acknowledged leader in our sphere. Our technology is advancing at a rapid rate and results are proving that.

The newly redesigned website features easy-to-navigate pages and updated service information while the layout is structured to provide a seamless user experience. The site also better highlights the full impact and potential of our advanced corporate solutions VPA (voice powered assistant) offers.

Our solutions are having a huge positive impact on businesses they are running in. With one client experiencing Net Promoter scores of more than 50% from customers interacting with the voicebot and automation above 81%. Those significant time-savings add up across millions of calls in an industry where time is money.

How do Sovran applications achieve this? The omni-channel, inbound or outbound voice-bots engage customers in a totally unique process. With their unique EAR (Enhanced Audio Recognition™) technology, it makes light work of pauses, filters out background noise and even side conversations and any tuning is deployed instantly. The result is an interaction that engages, eliminates “no matches”, provides accurate speech understanding and responds in natural language.

About Sovran: Sovran is the human voice in the voicebot space. With our proprietary dialogue engine, we develop voicebots that handle millions of inbound and outbound calls. Our solutions work in complex customer service dialogues with the accuracy and speed of prototyping unmatched in the industry. Our enhanced tools deliver unprecedented performances and automations that enhance customer satisfaction across all verticals.

Visit https://www.sovranai.com/ learn more
Media Contact
Clive Elleforde CRO
Email: clive.elleforde@sovranai.com
Tel: 020 7101 4224

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