Integrates

Integrates

BESANA INTEGRATES WITH THE IMPORTACO GROUP


Partnership will enable greater international reach and specialisation in the nuts and dried fruit market

• The Spanish food company, Importaco, is buying a 51% stake in the Italian company Besana, reinforcing its international presence and specialisation in natural food products such as hazelnuts, cashew nuts, almonds, peanuts and seeds.

• Besana and Importaco distribute to the retail and ingredients markets. Following the transaction, they will complement each other’s offering in the markets of Southern Europe (Spain and Italy), the United Kingdom, Central Europe (Germany and Poland), and Scandinavia.

• Through this consolidation, both companies are reinforcing their competitive edge in the nuts market, thanks to the quality of their products, processes, and enhanced production capability.

• The merger creates the European Leader in nuts, dried fruit and seeds for sourcing, industrial & commercial capability.

Ipswich, 21st July 2020 – The Spanish food company Importaco  has signed a deal with the Italian company Besana , to buy 51% of the company’s share capital. The goal is to strengthen its specialisation in natural food products while consolidating its international presence.

The deal will enable the Group to reinforce its competitive position as the European leader in the nuts and dried fruits market, with presence in markets including Spain, the United Kingdom, Italy, Belgium, Germany, France, Poland and Scandinavia.

Complementary
Importaco and Besana are family-owned companies with over a hundred years’ consolidated experience in the nuts industry. They share a customer-oriented and healthy eating approach. Their business model is based on product quality, process efficiency, and high production capacity through their network of factories.

Importaco specialises in the nuts and natural drinks business. It distributes to the retail segment in the Spanish market as a Mercadona supplier. It also operates in the agro-food industry ingredients markets, and in the foodservice market for the hotel and catering industry through other distributors. Toño Pons will be the Chairman of the new group following the integration.

Besana specialises in nuts, dried fruit and seeds, with a strong focus on quality and innovation. It is a leader in research and development, and as a result, has an extensive range of products and packaging. The company mainly distributes to the retail segment and has a strong presence in the United Kingdom, Belgium, Germany, Scandinavian and Eastern European countries, as well as Italy. The Besana-Calcagni family will belong to Group leadership team following the integration. Riccardo Calcagni has been confirmed as Chief Executive Officer and Pino Calcagni as Honorary President of Besana.

Competitive advantage
The combination of Importaco and Besana’s two complementary business models consolidates the leadership in the European nuts business into a Group with strong competitive advantage in value chain integration, industrial network, and the potential for increased sales.

The merger fosters a leadership underpinned by the partners’ shared vision, and backed by an established track-record linked to differential values in its activity, such as food safety, quality, innovation, sustainability and market knowledge.

The transaction therefore ensures the Group’s sustainable long-term growth, and strengthens its position in the European market with a number of competitive advantages:
An integrated value chain that boosts the volume of purchases while increasing product quality and variety.
A powerful industrial network that increases production capacity and flexibility, and raises quality through specialisation. The Group has a network of 17 factories located in different European countries, allowing for a more efficient logistics set-up.
Substantially larger supply in the natural products and healthy food segments, nuts, dried fruits and seeds, chocolate nuts and dried fruit.
Complementary distribution channels that strengthen business in the retail and ingredients markets.

Internationalisation and specialisation
“Through this transaction, we are consolidating our sustainable growth project based on quality and innovation, and leveraging our internationalisation and specialisation in natural products and healthy foodstuffs,” said Toño Pons, President of Importaco. “We are creating a strong group with a solid competitive position, both in Spain and in other European markets, with a high growth potential”, he added.

Pino Calcagni, President of Besana, said: “In the current scenario, the globalisation of new markets and the development of synergies to improve economies of scale are becoming key commercial factors. The Importaco Group is the ideal strategic partner to achieve these objectives and create value throughout the supply chain.”

Key Figures
Following the integration, the Group has cummulative sales of €770 million, 1,950 employees, 17 factories in 5 countries, a purchase volume of 123,000 tons and more than 600 suppliers.

Transaction Advisors
PwC is acting as advisor of Importaco. UBS is acting as advisor to Besana in collaboration with Falco & Associati.
The integration will finish in October 2020 after the compliance of some regulatory requirements.

About Importaco
Importaco is a food company founded in 1940 with two main lines of business: Nuts and Natural Drinks. The company’s corporate purpose is to improve people’s health and well-being, while ensuring responsible production and consumption. Importaco closed 2019 with a turnover of €584 million, a sales volume of more than 90,000 tons of nuts, and 724 million liters of mineral water, with a workforce of 1,400 people. The company has eight nuts production centres and four water bottling plants in Spain, one production centre in Poland, and another of dried fruits in Turkey.

About Besana
Besana is an international group specialised in nuts, dried fruit, seeds and chocolate. Besana has its roots in 1921 and has always been led by the Besana-Calcagni family. The Besana headquarters are in San Gennaro Vesuviano (Naples, Italy). The innovative Group also has a chocolate facility in Ogliastro (Italy) and a plant in Ipswich (UK). It operates in five continents, importing raw materials from 30 countries and processing more than 32,000 tons of nuts, dried fruit and seeds annually.

Besana, founder of INC, is one of the founding members of AlmaverdeBio, the first organic brand in Italy. In 2019, Besana achieved a turnover of 185 million euros. The workforce totals 550 people.

For further information: 
Connor Sadler
Client Executive
Atticus Communications
csadler@atticuscomms.com
100 Pall Mall, St. James
London, SW1Y 5NQ
Tel: +44 207 3213735
Mobile: +44 7985 134 718

 

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Zymplify Integrates with Google Ads to Improve Customer Experience


Fast growing software as a service (SaaS) company Zymplify announced an exciting new collaboration with Google that sees Google Ads directly integrated into Zymplify’s cutting-edge marketing automation and B2B lead generation platform.

Zymplify was invited to participate in Google’s Technology Partner programme due to their unique buyer intent based approach to marketing and sales automation that ensures customers get a high-volume of quality B2B leads immediately.

Google’s Technology Partner programme is designed to assist and promote the most innovative companies within key technology sectors.  As an official Google Partner on this programme, Zymplify will enjoy support from Google in the integration of their products and services with the Zymplify platform.

Today, Zymplify has launched its much anticipated Google Ads integration that enables customers to create and manage all their Google Ads campaigns right from the Zymplify platform. This important addition not only delivers an enhanced customer experience, but provides additional value for money.

“We’re excited to have joined the Google Technology Partner programme and to be working directly with Google on this Google Ads integration. They are the market leader in global online advertising, helping businesses worldwide drive increased return on their investment,” said Michael Carlin, CEO at Zymplify. “Through Zymplify, customers can now create, track and optimise their Google Ads campaigns in one easy-to-use solution that also meets their sales and marketing needs.”

“Our collaboration with Google has truly enriched the service we offer,” said Jemma Irwin, CMO at Zymplify. “We greatly look forward to introducing even more new features and product integrations as part of our ongoing participation in the Google Technology Partner programme.”

“We are pleased to have Zymplify on board as a Google Partner,” said Adrian Blockus, the Head of Channel Sales for Google in the UK and Ireland. “Zymplify has demonstrated the product knowledge, technical expertise and drive to help their customers build online success through Google Ads. We look forward to building a very successful partnership together.”

Learn more about Zymplify’s cutting-edge solution at www.zymplify.com/google

About Zymplify

Founded in 2013, Zymplify is the fastest growing European based marketing automation and B2B leads generation platform. Currently providing services to B2B customers around the world, with a specific focus on North America, the UK and Ireland.  Zymplify headquarters are in Portstewart, Northern Ireland,  with additional UK offices in Belfast and Manchester. Plus a North American office in Boston, MA.

PHOTOGRAPH [.L to R: Camille Deniau and John Lojek – Google. Michael Carlin (CEO) and Jemma Irwin (CMO) – Zymplify. Digantika Mitra – Google.]

Media Contact
For additional information or interview requests please contact Jemma Irwin, Chief Marketing Officer.
Call +44 (0)28 7087 8244
email jemma@zymplify.com

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