Ideal Interface signs with traffic ® backpacks as they launch their new water-resistant and wipeable backpack product “Crosstown”.
The outdoor gear brand traffic has hired digital strategy and marketing consultancy Ideal Interface to create and implement a multi-channel digital acquisition plan this Autumn for its new “Crosstown” backpack. The initial aim is to focus on those customers gradually returning to their offices and learning establishments after many months of lockdown and home working. The backpack is perfect for the ‘new commute’ – whether it is by public transport, bike or hike to work – the comfortable and adaptable backpack will suit. Or for those travelling a little further, it is ideal as an overnight bag or hand-luggage.
Jack G, owner of traffic stated “we designed this new laptop backpack just as we went into the global pandemic lockdown. The result was a product that was both durable, water-resistant and wipeable, so it is the ideal option for keeping our customers and those around them as safe as possible before, during and after they travel. We now want to get the message out that our smart backpack is available to buy, just as folks are starting to get back on with their lives. Ideal Interface has a track-record of successful online marketing in this competitive sector, therefore they were a natural fit”
Hayden Sutherland, owner of Ideal Interface commented “we are really looking forward to working with traffic and helping them launch this new backpack product in the UK. Some products just have a knack of being in the right place at the right time”.