Making

Making

Making African art a cornerstone of the global Art market: Pavillon54 Ltd Launches Pavillon54.com


Making Africa a cornerstone of the Art market: Pavillon54 Limited Launches Pavillon54.com, the new digital hub for African art.

LONDON July 2020: Pavillon54 Limited today announces the launch of its online platform, pavillon54.com, a digital center for Modern and Contemporary Art from Africa and the Diaspora. The website is a one-stop digital platform and community for artists, collectors, dealers, institutions and enthusiasts in the ‘African’ art world, incorporating various sales and educational services such as:

• An e-gallery: Pavillon54 showcases the best art from Africa and the diaspora and includes a roster of curated artists who are able to sell their artworks via the platform. Artists are onboarded or pre-vetted by the Pavillon54 team, to ensure the highest quality of artworks are displayed. Collectors can visit the website to discover new artists and build their art collections from Pavillon54’s selection.
• A well-documented blog and other resources: Pavillon54 publishes informative articles, reports or databases that aim to inform on the state, history and context of African art, providing collectors and dealers with the knowledge required to make intelligent art investments, and researchers and enthusiasts with the tools to build their African art knowledge.
• Experiences and events: Online and offline events aim to build a community for art from Africa and the diaspora. Events will include pop-up exhibitions, studio visits, talks or artistic retreats in different cities across the world, online Live events via social media channels, and in-person discovery and immersion experiences.

“More than an online gallery, we are building an ecosystem that can support a sustainable development of the African art market” says Dana Endundo Ferreira, Founder and CEO of Pavillon54. “We make Africa a cornerstone of the global market by increasing artists exposure, investing in education and expanding the collector base”.

Indeed, the launch of Pavillon54 comes at an important time, as the African Art Market sees sustained growth and significance in the art world in past years and is gaining increased exposure due to recent Black Lives Matter movements. However, despite the increasing appetite for African art, a lack of strong gallery representation and few connections with the international art network means that many artists from Africa have limited opportunities for exposure. Education and information about the African art market is also still relatively under-documented, restricting the ability for the African art world to flourish. Pavillon54’s solution aims to rectify these issues, and provide a centralized space for artists, collectors, institutions and dealers to collectively build the African art market.

ABOUT PAVILLON 54

Pavillon54 is the go-to platform for Modern and Contemporary African art, connecting artists, collectors, buyers, institutions, and art lovers across the world. Founded by Dana Endundo Ferreira in 2020, it combines an e-gallery sales platform, a research-focused online blog, and various online and offline events and experiences to develop a worldwide ecosystem and community around Modern and Contemporary African art. The company aims to propel the African art market by creating the first and foremost platform dedicated to developing the arts and culture of Africa – by Africans, for Africans and for (the rest of) the world.

Media Contact Details

London, UK

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COVID-19: The Health Risks of Making Your Own Hand Sanitiser


Hand hygiene is an important part of the fight against COVID-19, but homebrew hand sanitisers can do more harm than good.

Since the outbreak of COVID-19, more people are buying hand sanitisers than ever before. As one of the most sought after panic buy products, most shops and pharmacies are selling out as soon as they get a chance to restock. The result of this, however, has been a trend of people making homemade hand sanitisers with limited knowledge of what works against the virus or how to produce safe hand hygiene products.

How do hand sanitisers vary?
Broadly, there are two types of sanitisers to be aware of: alcohol-based and alcohol-free. Industry-standard alcohol-free sanitisers contain substitute chemicals that are just as effective in eliminating all microbes, including Coronavirus. The effectiveness of hand sanitisers will, however, vary dependent on the ratio and strength of their chemicals so this should be considered when making a purchase.

Are all alcohol-based hand sanitisers the same?
Alcohol is present within hand sanitisers in two forms that should be looked out for: Isopropanol Alcohol (IPA) and Denatured Ethanol (DE). Both of these types of alcohol are able to protect against the virus. There will also usually be a percentage found on any hand sanitisers, however, that is important. This percentage tells you the volume of alcohol present within the hand sanitiser. According to the CDC’s Hand Hygiene Recommendations, sanitisers should have contain more than 60% ethanol or 70% isopropanol to protect effectively against the virus.

While it may feel intuitive to go for as high an alcohol volume as possible, those that are very high in alcohol content can actually be ineffective. This is because, the higher the alcohol content in sanitisers, the quicker they evaporate when applied to skin.

Why not make my own hand sanitiser?
While self-isolation can inspire people’s DIY spirit, it is important to remember that there is a reason why hand sanitiser companies exist in the first place. From damaging or cracking skin after use (making them more susceptible to infection), to cross-contamination, making your own can hand sanitiser can cause more problems than it solves. IPA and DE also present a significant safety risk when handled outside a controlled environment, being highly flammable substances.

There is also the risk that popular homemade sanitiser recipes are actually not going to protect against the virus. One such recipe, popularised here on the Verge, requires 91 percent rubbing alcohol and one part aloe vera gel. This recipe should produce something with theoretically 60.6% alcohol content. According to CDC guidelines, however, an IPA-based hand sanitiser should contain at least 70% to be effective against COVID-19.

Keeping hands sanitised
Local newsagents along with online cleaning product suppliers that are still stocking hand sanitisers, such as Cleanroom Supplies, can both be effective alternatives to making regular trips to the supermarket. While in the home, it is also important to remember that soap and warm water are effective for protecting against COVID-19, meaning that you can save your hand sanitiser for whenever you need to make a journey. As the CDC highlight in their hand sanitiser factsheet, however, you must make sure that your hands are clean and washed before using any hand sanitiser.

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