Marketers

Marketers

Fund Marketers Flock To ProFundCom During Lockdown


ProFundCom, the market leader in the field of financial sector digital marketing, has reported a surge in usage during Q2 of 2020.
The firm found that within days of the lockdown starting, usage rates of its platform doubled.

“We were expecting higher numbers, but were still shocked by the strength of growth,” explains Paul Das, Founder and Managing Director of ProFundCom. “We literally had to double our infrastructure within a weekend, just to cope with the increase.”

ProFundCom is the only marketing analytics platform in the world designed specifically for the asset management and private banking space. It gives its clients an unprecedented level of digital tracking capability by collecting and analysing interaction and engagement data across email, web, and social channels.

This makes it easier to target prospects who can boost AuM, as well as identifying investors likely to withdraw funds, and react accordingly. The power of the system means that sales teams can view key data about a single prospect or investor in one place, without having to jump between various spreadsheets and systems.
And Paul believes the work from home movement is behind the surge in usage of the ProFundCom platform.

“Lockdown has transformed the digital landscape,” he says. “Online communication has progressed more in three months than in the previous thirty years. The amount of people communicating digitally just keeps growing, which gives marketers the opportunity to glean important information through ethical and compliant tracking and analysis. So, with more people than ever using email and other digital communication methods, it’s no surprise that financial marketers want to capitalise on this trend by using ProFundCom.”

To discover more about ProFundCom, go to www.profundcom.net or call +44 (0)20 7060 2146

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Social Media Marketers host FREE Bounce Back Marketing Webinars for small businesses


Free events, networking, and mastermind with marketing expertsPeterborough, May 18th — From 2-4 June, DowSocial, a Peterborough based social media and marketing consultancy will be hosting a series of 15 FREE marketing webinars to help give small businesses the tools and expertise to bounce back from the negative impacts Covid19.

With 100’s over businesses across the UK already signed up this is a not to be missed event jam-packed with useful advice, insight and practical help and support for businesses ready to bounce-back.

The series will feature a range of expert speakers talking about marketing topics including social media, web design, email marketing, event management and marketing strategy.

Notable speakers include leading social media software company Sendible, who will be hosting a Q & A around effective ways to plan and schedule social media. There will be a charity networking event where business owners can network via Zoom and proceeds from the small attendance fee goes to charity.

The final event will be a marketing mastermind where business owners can share their challenges and get feedback and advice from peers and industry experts

Kristian Downer, Director of DowSocial said of this event: “Knowing how to market in a time efficient and cost effective way is more important than ever. We have designed these events to give small business owners the tools they need to survive and thrive in difficult market conditions”

To view the full schedule and to secure your place please visit: –

www.dowsocial.com/bounce-back-marketing-webinars

For more information:

Name: Kristian Downer
Position: Managing Director
Contact Details: kris@dowsocial.com 07747116155

About the Company. DowSocial is a Peterborough based social media marketing company providing marketing training and support across the UK and beyond. Lead trainer Kristian Downer is a Facebook accredited #shemeansbusiness trainer

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New SaaS Platform, Ampry, Launches to Help Underserved Marketers Capture User Trust and Attention


Pleasant Grove, UT: Innovation Exchange today announced Ampry, a new on-site user engagement platform. Ampry is a marketing software offering a consolidated way for digital marketing professionals to capture leads, build trust, convey social proof, and re-engage abandoning visitors all in one platform.

“There are a lot of other great tools to engage website visitors, but no one else is catering to more advanced users and use cases,” says Andrew Pincock, Co-Founder at Ampry. “We can help any website convert visitors into leads and customers.”

Features and benefits of Ampry include:
Advanced targeting
Event tracking
Enterprise scalability
Increased traffic monetization
Improved user experience
On-site personalization
Opt-in email list building
Unique triggers to deliver the right message to the right person at the right moment.

Ampry will be available starting April 1, 2020, plans start at $49.95/mo and a free trial is available. For more information, visit ampry.com.

About Innovation Exchange (IX): Owning and operating more than a dozen in house brands, including lead generation sites and SaaS tools, IX has built a team of digital marketing experts in the heart of Utah’s Silicon Slopes. Thanks to recent growth, IX has been able to expand its internal team into a full-service digital marketing consultancy with services including Search Engine Optimization (SEO), Pay-Per-Click Advertising (PPC), and Content Sculpting ℠. For more information on Innovation Exchange, visit innovationexchange.com.

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