matcha

matcha

SORATE LAUNCHES THE MOST CONVENIENT WAY TO DRINK GREEN TEA AND MATCHA


Los Angeles, March 2020

Sorate is debuting its online retail that includes Matcha and Green Tea Subscriptions, Detox Plans, and accessories that allow you to prepare Matcha and infuse green tea at any moment, and in any place. Sorate is also unique in offering a variety of subscription packages, making the daily regime even more convenient.

The mission behind this brand is to educate on the health benefits of green tea and Matcha that have been discovered and studied through the years by the leading health doctors and scientists. Sorate’s passion is providing people with the best nutritional benefits from Western and Eastern medicinal practices, by bridging the plant-based medicine of Japanese Green Tea with today’s modern world.

Sorate believes that long-lasting health and wellness can be found in something as simple as a cup of tea.

The startup is founded by creative director Silvia Mella, filling a market gap of consumers who are seeking this convenience in their every day healthy drinking options.

Mella says, “The idea for starting Sorate came to mind after a period when I felt physically and emotionally depleted by the pressures of life. At a family-owned tea farm near Kyoto, I learned that regular tea breaks were the key to a peaceful mind as I went about my day. Stability = Serenity. When I returned to the States, I brought the good habit of Green Tea drinking back with me.”

BEHIND THE NAME

In the Veneto region of Italy, Sorate is an informal way of saying “calm down” or “cool off”, while “Sora” in Japanese means “sky”. The logo is half a perfect circle in honor of Giotto, Leonardo Da Vinci, and the light of the Roman Pantheon. The other half refers to the Japanese zen circle, Enso.

Mella continues, “In Italy, we have a similar appreciation for the anchoring effect of our daily customs, like the energizing jolt of espresso at sunrise. It gives us a moment to see things clearly before we spring into action. Sorate is my love letter to Japan; which taught me mindfulness, and Italy; where I learned to appreciate the beauty in all things.”

All products are organic and sourced directly from Japanese family-owned farms.
The packaging and accessories are all sustainable and recyclable.

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East meets West: 22 years old blends Asian herbs and matcha into zero sugar energy drink


The story began like this – a young college student who suffers from mild dyslexia and struggles to spell created an one-of-a-kind tea soda made with organic Japanese matcha and several natural energy-boosting herbs to challenge Redbull’s traditional energy drinks.

The new in town HISE soda is a magical combination to power up your brain functions, especially on concentration and memory, and battle enervation and fatigue by strengthening your physical ability.

“I used to rely on energy drinks to deal with my concentration issue as I hate pills. Sure thing they do hype you up for three hours but the side-effects are just too much – blushing my skins, crazy heart pounding and energy crash” the young innovator explained. “So I turned to Chinese herbal and mint tea instead that worked like magic. Inspired by the natural drinks, I founded HISE, the powerful future energy soda that come with clean ingredients and zero sugar that are suitable for everyone, even the diabetes and persons on diet!”

To the remedy of many who want to stay energised but also value health, HISE’s new future soda comes with no side-effect but only side-benefits. With the recent super-food trend, matcha has been brought to the spotlight for its rich antioxidants content and free radical fighting properties. For more, matcha is high in dietary fiber and fosters metabolism which assist you in weight control and keeping fit. On top of that, the energy soda features three types of top-notch Asian herbs that improve your heart health and help fight age-associated and long-term diseases. One of the three, Rhodiola Rosea helps in improving mood and easing stress by correcting the chemical imbalances.

“Born in a family that is enthusiastic about teas and herbs, I am always amazed by their nutrition benefits. But we are aware that tea soda is also a soda that needs to taste good. So we studied the popular Western beverages’ taste and came up with this delightful tea lemonade recipe which is actually refreshing and sweet!” The Hong Kong based team pointed out that the sweet taste is from a new innovative natural sweetener extracted from the Eastern traditional favorite sweetener – Monk Fruit.

Excited for the future energy soda? HISE is now available as crowdfunding on kickstarter https://www.kickstarter.com/projects/hisedrink/hise-organic-matcha-lemonade-soda-zero-sugar and check them out at www.hisedrink.com

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