PRFire achieve national coverage for client’s 300 Year Old Chinese Spirit Recipe

PRFire once again gain first class press coverage for their client’s news story.

First it was beer that underwent a revolution. Then came gin (and let’s not forget the tonic it’s served with). Now China’s most ancient and popular spirit, baijiu (pronounced bye – joe), is busy being reinvented for western markets.

Baijiu is one of the biggest mysteries of the alcohol industry. Despite achieving total sales of 10.8 billion litres in 2018, which is more than whisky, vodka, gin, run and tequila combined, practically no one in the west has ever heard of it.

But a British entrepreneur is determined to change all that by launching a handcrafted baijiu distilled in the UK that he says is more than a match for the most prestigious state-owned Chinese brands.

V.I.P Jiu 8 is the brainchild of Irving Graham, a Chinese antiquities dealer from Newcastle. Back in 2014 Graham bid £300 for a cracked Chinese wine cup at an auction in southern England. He later discovered it was a piece from the Imperial Chinese collection once housed in the Forbidden City during the reign of the Kangxi Emperor between 1654-1722.

Irving went on to sell the cup for £28,000, but not before it offered up one last valuable secret – a handwritten note hidden in its wooden presentation box containing a 300 year-old recipe for an alcohol-based tonic known as a jiu. All nine ingredients had been specially chosen by the Emperor himself.

A few years later Graham embarked on a gruelling journey across Russia and China on the Trans-Siberian railway, keen to learn more about baijiu and its importance in Chinese culture.

He discovered that baijiu was once produced in thousands of small, family-owned distilleries throughout China until the Chinese Communist Party took over and set about shutting them down or merging them together to create state-run ‘mega distilleries’.Graham returned to the UK determined to resurrect the Kangxi Emperor’s recipe and create a craft baijiu distilled in Britain. He spent more than a year conducting intensive trials to get the balance of the ingredients just right.

“What I’ve created is a modern yet authentic Imperial craft baijiu made in Britain that embraces and celebrates the history and traditions of China’s favourite spirit”.

Irving admits convincing western drinkers to embrace baijiu, which was once famously described by celebrated US journalist Dan Rather as drinking liquid razor blades” can often be challenging.

Baijiu is undoubtedly an acquired taste, but as with anything the more you try it and learn about it the more you appreciate what an amazingly versatile drink it is.
“It’s a sad fact that a lot of the art of creating baijiu was lost when it was industrialized by the CCP. Today the huge mega brands blend batches and cut corners to produce a uniform product on a mind-boggling scale”.

“I’m committed to bringing the craft back to baijiu, only distilling small batches that are made by human hands and not machines.”

In fact Irving is so confident the Kangxi Emperor’s 300-year-old recipe is superior to the best Chinese brands available he sent a sample of it together with a sample from the famous Kweichow Moutai Distillery (from which rare bottles can fetch thousands of pounds at auction) to an accredited UK laboratory to have them analysed.

“Not only did they conclude that V.I.P Jiu 8 is more complex than the Moutai sample, it also contained many more compounds that have potentially positive health benefits,” he said.

For further information please contact:

V.I.P Jiu 8 is Britain’s first authentic Imperial craft baijiu. It has been made according to a 300-year-old recipe found hidden with a cracked wine cup that once belonged to the Kangxi Emperor of China.

V.I.P Jiu 8 (58% ABV) is an extremely versatile baijiu; it can be drunk neat in small glasses in accordance with Chinese tradition or can be added to cocktails to give them an exhilarating new dimension.

After opening the bottle the first thing you’ll notice is the baijiu’s intense aroma, filled with hints of fresh mint and fennel. One sip reveals a complex interplay between flavours that shift between mandarin, nutmeg, citrus and saffron.

When making V.I.P Jiu 8 only the ‘heart’ of the alcohol produced during the distillation process is used. The heart is the purest, best-tasting part of the alcohol. By using only the heart all the poisons, fats and oils that lurk in the so-called heads and tails created when alcohol is distilled are discarded.

V.I.P Jiu 8 is now being sold to the UK on and off trades in a limited series of distinctively branded 700ml bottles.

PRFire have a talented in house team of journalists who know exactly how to tailor your news to make sure that it is featured in the right publications to fit your requirements. Please do get in touch for more information about our guaranteed publication promise.


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New York State’s largest African American Chamber LIAACC Encourages Corporations to Support Diversity during National Black Business Month

New York, New York – New York State’s largest African American Chamber the Long Island African American Chamber of Commerce, Inc. (LIAACC) encourages Corporations to Support Diversity during National Black Business Month.  Corporations who support chambers of commerce such as the Long Island African American Commerce can set a great example for all companies to follow in leveling the playing field for blacks in America.

During the recent Covid-19 crises African American businesses and organizations have been adversely impacted by this ongoing pandemic across America.

The Long Island African Chamber of Commerce, Inc. serves as a champion for Black Businesses in New York State and needs the continuous support of corporations to fulfill its mission of helping to grow small minority-owned businesses.

“At the Long Island African American Chamber of Commerce, Inc. we believe our chamber will have a substantial impact on the scope, size, and growth of small business owners in the region for many years into the future if supported by diversity initiatives of corporation across America.” Phil Andrews, President, Long Island African American Chamber of Commerce, Inc.

The Long Island African American Chamber of Commerce, Inc. was named by the New York District Office of the United States Small Business Administration 2019 Small Business Champion for 14 counties in Downstate, New York.

The Long Island African American Chamber of Commerce, Inc. has appeared on WABC Here and Now, NBC’s Positively Black, and featured on the Nationally Syndicated Show “The Karen Hunter Show” on the Urban View – African-American Talk – SiriusXM. The Long Island African American Chamber of Commerce, Inc. is a leading supporter of small business owners in the area of advocacy, access to capital, technical assistance, education, and capacity building for small minority-owned businesses. 

Press Kit:

Corporations and Philanthropic organizations interested in support the Long Island African American Chamber of Commerce, Inc. via their diversity initiatives are encouraged to email LIAACC at  For more information on the programs and activities of the chamber visit

WA Public Relations Company  (347) 727-9015

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Cannadips Europe a success at The National Health Fair in the Netherlands

Cannadip Europe, through its Dutch distribution partner MyCan, recently concluded 4 days of exhibition at The National Health Fair held in Utrecht, Netherlands. With an expected 45,000 visitors for the event, The National Health Fair took place at the Jaarbeurs where 100,000 sq meter of exhibition space allowed numerous brands to showcase their products and services. Various health and lifestyle authors, bloggers, and speakers were also invited to share their experiences and knowledge via presentations and workshops.

The Cannadips booth stood out with its clean and earthy design, keeping true to the original back-to-nature concept of the Humboldt, Californian based brand. Experienced staff from MyCan dedicated a total of almost 85 hours over the 4 days to actively engage booth visitors to provide all relevant product information and knowledge on the CBD infused pouches. As Cannadips CBD pouches utilizes a unique water-dispersible technology that allows water-soluble CBD to be quickly absorbed orally, it was vital staff helped consumers understand the differences compared to other formats such as CBD drops.

Samples of each flavour of the hemp-derived CBD pouches were generously given out to maximize user experience and to gather ample feedback. An impressive 53% that tried the CBD pouches bought all 3 flavours – Natural Mint, Tangy Citrus and American Spice, with Citrus being the most popular. In addition to winning over consumers who were often already conversant with CBD, MyCan was also able to open an account for Cannadips CBD pouches at, the largest online shop in the Netherlands. The event was overall a big success for MyCan and Cannadips Europe and the invaluable feedback received from both consumers and businesses will be paving the way for determining future strategies and channels in the Dutch market.

Cannadips CBD pouches are derived from broad spectrum hemp, THC-free, vegan and made with all-natural ingredients. By using a specially developed dried emulsion technology and incorporating it into “flakes,” these CBD pouches are fast-acting and can be enjoyed discreetly via its in-mouth pouch format. Each can of Cannadips CBD comes with 15 pouches, and each pouch with 10mg of CBD. Cannadips Europe is operated by SpectrumLeaf Limited and is also available online in selected regions via its online shop at

SpectrumLeaf is a company dedicated to selecting and sourcing premium CBD products according to customer’s collective needs. One of the first products the company has introduced is Cannadips – a pouch-in-mouth CBD product that is all natural, discreet and fast acting, made through a proprietary process that preserves the valuable terpene and flavonoid compounds.

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Utah Start-up Doing Its Part to Curb National Substitute Shortage

OREM, Utah, December 4, 2019 – Located in the heart of Utah’s Silicon Slopes, Ready2Teach, LLC was born of the local schools’ needs to find good, qualified substitutes while not breaking the bank to do so. With the nationwide shortage in substitute teachers, Ready2Teach set out to build a web and mobile-based platform that eliminated the hoops of traditional educational staffing companies. Today, Ready2Teach announced the launch of their mobile app, available for free on both iOS and Android. These innovative platforms make access readily available for school administrators, teachers and subs any time and anywhere.

With the substitute teacher shortage not only affecting Utah schools but being a problem for schools across the nation as well, Ready2Teach seamlessly connects qualified substitute teachers within a county with schools and vice versa. The streamlined process cuts costs for schools, which in turn makes higher pay to the subs a welcome possibility. .

Ready2Teach had my interest in becoming a substitute teacher from the very beginning,” stated Darrin Brooks, a substitute teacher from Utah. “I found Ready2Teach a company that promotes natural harmony between schools and the substitute community. Similarly, the use of their personal, virtual platform allowed me easy access to the available jobs in my area at the click of a button.”

Hailed as the “Uber for Substitute Teachers,” Ready2Teach helps substitute teachers effortlessly find job within the geographical area they set. It also provides a simple, user-friendly experience to the teachers and school administrators posting and managing temporary job openings.

“Pairing the mobile app launch with the web app, Ready2Teach is altering the way school administrators and teachers connect with qualified substitutes in a way never seen before,” said Andrew Dadson, co-founder and CEO.

With Ready2Teach, schools can simply post and ma “Ready2Teach has already helped to fill thousands of jobs by creating the ideal experience for all parties. Thus, schools are able to focus on what really matters — the kids.” nage jobs 24/7 and respond quickly, allowing all parties to be more efficient and productive.

Ready2Teach app benefits include:

‘Exclusive’ and ‘Favorite’ lists – Pick specific ‘favorite’ substitutes so only they can access a job. If a school has its own ‘exclusive’ pool of subs, they can post jobs exclusively to them.

• Automated Job Escalation – Post the job to your ‘exclusive’ or ‘favorite’ list and escalate to the general pool automatically if not filled within your allotted time.
• Upload lesson plans – A feature to benefit all parties, this allows teachers to let the subs know exactly what they need to be successful and direct the kids in line with the teacher’s efforts.

After a successful beta test on web and mobile with all its users—both subs and schools—this newest update offers more flexibility and increased efficiency.

About Ready2Teach

Located in the heart of Utah’s Silicon Slopes, Ready2Teach launched in 2018 after noticing a significant gap in the education absence management space. In the short time span since the company’s inception, Ready2Teach has signed on more than 500 subs filling over 5,000 teaching vacancies in Utah and nearby States. The number of filled jobs keep rising month-over-month. For districts, charter schools and subs, to learn more about Ready2Teach or join the family, visit

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NATIONAL ANGER AWARENESS WEEK (1-7 DECEMBER 2019) Changing the way we view anger

National Anger Awareness Week brings awareness to the increase in uncontrolled rage and its contribution to domestic violence, youth crime, prison sentences, classroom disturbances and stress related illnesses.

Timed for the run up to Christmas – one of the most stressful times of the year – National Anger Awareness Week encourages individuals, schools and the workplace to recognise the causes and symptoms of anger and provides information on counselling services and coping strategies aimed at defusing difficult situations and challenging behaviour.

Mike Fisher, Founder of the British Association of Anger Management (BAAM) aims to bring awareness to the severity of the problem and the need for services to support sufferers and their families. “National Anger Awareness Week encourages people to think about how anger impacts their lives and find ways to deal with this powerful feeling. In fact, if channelled correctly anger can be a creative rather than a destructive force,” explains Fisher.

Now in its nineteenth year, National Anger Awareness Week highlights the issues and offers ‘tools to cool’. “BAAM constantly monitors the causes of anger and we have noticed an increase in rage caused by unavoidable, everyday incidents such as traffic incidents, queue jumping, social media and frustrations with modern technology. We need to find ways to cope and with the media highlighting anger and rage in our leaders and media stars, none of us are immune from experiencing what it feels like to experience this behaviour.”

National Anger Awareness Week highlights anger as a social issue that needs to be addressed – creating greater awareness and responsibility for the causes and finding innovative, cost effective ways of preventing incidents associated with uncontrolled rage.

The British Association of Anger Management (BAAM) provides free information on National Anger Awareness Week, nationwide anger management courses and other resources aimed at supporting individuals, educators and organisations deal with anger management issues.

British Association of Anger Management (BAAM) are the UK’s leading centre of expertise for anger, stress and conflict management. Founded in 1997,  BAAM offers support and training programmes for the general public, government, business, education, counselling and anyone dealing with their own or another’s anger issues.

Mike Fisher has over 32 years of experience in the field of personal and professional development and is a leading expert in the field of anger management in the UK. He contributes to radio interviews, magazine and newspaper articles and has been featured in television documentaries including;

VIOLENT FATHERS with Kilroy Silk,
and Landmark Film’s for Channel Five documentary

For further information, case studies and interviews with Mike Fisher. Mobile: +44 7931569051

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