noncompliance

noncompliance

Procurement Template Released in Response to Alarming Rate of GDPR Non-compliance


https://www.prfire.com/

Privacy & Cookies CEO addresses the limited awareness of the art of the possible, the need to embrace 3rd generation services and to help organisations hold vendors to account.

UK (LONDON) Privacy & Cookies (P&C) announces the launch of a Request for Proposal (RFP) template to assist organisations with the procurement of a Cookie Consent Management Platform (CMP) in response to the damning research that 89% of UK websites are non-compliant with the General Data Protection Regulation (GDPR) in respect of cookies. The RFP template is free to download from the P&C website at www.rethinkingprivacy.com

Lawrence Shaw, P&C CEO, recently took part in a week-long ‘ask the expert’ Q&A session arranged for the clients of online effectiveness experts Bowen Craggs, which include some of the world’s leading global brands and 9 of the top 10 FTSE companies.

The Q&A session supported P&C’s own findings that 71% of organisations believe that they have the problem of cookie management in hand, and virtually all those interviewed were not aware of the capabilities and what to ask for when acquiring a CMP.

These conclusions were further amplified in a study by MIT, UCL and Aarhus University, which estimated that only 11.8% of the top 10,000 websites in the UK are currently compliant with GDPR, despite deploying one of the 5 leading CMP solutions (by market share) on their websites.

“As awareness grows and regulatory enforcement ramps up, organisations that value trust have to rethink privacy and focus on earning consent from their CMP service” says Shaw.

Organisations can make more informed purchasing decisions by understanding the art of the possible. Most websites have first or second generation CMPs deployed which are generally inadequate” continues Shaw, “Today’s third generation CMPs, utlilising the latest automation and machine intelligence technology, are key to earning consent and delivering GDPR compliance.”

More than 10 years of privacy experience and technology development of automated compliance software, in addition to managing one of the largest CMP global deployments, with thousands of websites across hundreds of countries, has enabled P&C to offer the RFP template.

Neelie Kroes, former Vice-President of the European Commission, commented “Whilst it’s not for me to endorse any particular tool or service, I applaud this overall development which is bringing some genuine innovation.”

Talking to our clients and partners, it became apparent that there was nothing readily available to help them evaluate CMP services and compare vendor offerings.” says Shaw, “That’s why we created the RFP template”. 

For further information please contact:

Rob Andrews
+44 (0) 7771 848294
randrews@rethinkingprivacy.com

About Privacy & Cookies | rethinking privacy.

We offer a proven, compliance-led Consent Management Platform (CMP) that is focused on gaining visitor trust and earning consent.

Key to our 3rd generation automation is efficiency, scalability and security – overseen by intelligent monitoring.

P&Cs clients include the world’s largest single deployment now in its 8th year, with thousands of websites across hundreds of countries.

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New InsureTech solution launched to ward off legal threat from digital accessibility non-compliance


A new technology solution has been launched to help organisations demonstrate reasonable adjustment towards digital accessibility compliance, and ward off the threat of increasingly prevalent legal action in the USA.  AAAtraq is an automated compliance identification management system that allows organisations to understand their existing level of accessibility non-compliance risk exposure, and then work towards full compliance through a managed process.

The number of digital accessibility lawsuits filed against companies of all sizes in the USA increased by 183% between 2017 and 2018 , and with increasing media scrutiny, those numbers are expected to have risen substantially in 2019. In one of the more high-profile cases, Domino’s Pizza was found guilty of not making its website app accessible for use by people with visual impairments, and was forced to make adjustments to improve its user experience.

AAAtraq is a new service that wants to reverse these trends, by giving website owners a low cost, fast track route to protecting their organisations from the risks of legal action with an easy to use managed service. As well as a personalised pathway to compliance, subscribers receive an AAAtraq ‘accessibility rating’ badge that can be displayed on websites warning those looking to take legal action that they are working towards digital compliance. Complementary insurance—currently for US-based organisations—with up to a US$50,000 benefit limit from global carrier BRIT adds further protection.

AAAtraq assesses current levels of risk, provides guidance to demonstrate reasonable adjustment and enables ongoing certification. A complementary ‘risk profile’ is accessible immediately online, helping any organization to quickly understand if their website is currently compliant and the precise level of risk they face.

1: https://www.forbes.com/sites/ryanrobinson/2019/09/25/website-accessibility-online-business/#4632ebba9c19

A monthly subscription service provides access to AAAtraq’s full managed service, which offers an automated approach to achieving ongoing compliance. This includes: a guided methodology and full digital supplier management, AI based training and education for developers and content producers, to ensure they understand their responsibilities; benchmarking and KPIs to measure improvements.

An inherent part of the non-compliance problem, according to CEO Lawrence Shaw, is that that accessibility legislation has become overly complicated. “Organisations are not deliberately non-compliant, but the level of misinformation in circulation coupled with a succession of successful legal cases in the US, has created the perfect storm,” he says.

This is because of three factors: opportunistic lawyers seeking financial rewards, digital suppliers who are not being held accountable by their clients and end user organisations who are too reliant on third party suppliers and unsure of their responsibilities according to the accessibility legislation to demonstrate ‘reasonable adjustment’.

“Digital inaccessibility lawsuits are one of the fastest growing financial risks for organisations who are literally ‘burying their heads in the sand’ because they don’t understand the accessibility legislation and mistakenly believe it is difficult and expensive to comply,” concludes Shaw.

For more information visit www.AAAtraq.com
Or contact

James Simpson, Managing Director,
TMCC +44 (0)13 7272 4686
j.simpson@tmccmarketing.co.uk
+44 (0)77 7192 0893

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