A new directory service called Blue Pages “App” (Blue Pages), https://www.bluepagesapp.co.uk/, has launched its website in the UK aimed at providing a one-stop-shop for information about non-emergency services such as charities, government departments and other non-profit making organisations. Under Blue Pages these are called “Member Organisations.”
The aim is to provide an easy and cost effective way for these organisations to publicise what they do and to make it easier for consumers or members of the public to find the information they need as quickly as possible.
The original idea, to which Blue Pages owes its thinking, comes from research into the number of waste calls made to the emergency services 999 number. In the coronavirus pandemic research highlighted that there had been a marked increase in demand by the general public for all kinds of help. Looking further back, specifically at 999 calls, it was found that of the 30 million plus calls made to 999 each year, some 30% were deemed a waste i.e. non-emergency, costing the UK Taxpayer approximately £50 million per year.
The idea has now evolved into a more comprehensive directory service providing member organisations with the ability to list their services whilst taking advantage of features such as Events, Classified Ads (e.g. Jobs) and Articles. There is a range of affordable member subscription options available, including a Free option and £1 per year at the Silver level.
Director, Ray Sherry, of Greenforce (Wales) Limited who has launched the service says, “By chance I came across an article on waste 999 calls. After a bit of research, I found that there wasn’t a single website or app out there that brought all these help services together in one place. Instead people would just call 999 because it was the easiest thing to do. I hope we can influence that over time but for now we just want to make it easier for people to find the right help.”
With more and more people using mobile phones, to access help services, a mobile phone app will follow in a few days. The website initially lists over 200 member organisations and will be launching its marketing campaign on 5 July 2020, to coincide with the NHS’s 72nd Birthday.
Blue Pages App aims to donate at least 25% of its directory income to good causes from Year 4 onwards.