Making Africa a cornerstone of the Art market: Pavillon54 Limited Launches Pavillon54.com, the new digital hub for African art.
LONDON July 2020: Pavillon54 Limited today announces the launch of its online platform, pavillon54.com, a digital center for Modern and Contemporary Art from Africa and the Diaspora. The website is a one-stop digital platform and community for artists, collectors, dealers, institutions and enthusiasts in the ‘African’ art world, incorporating various sales and educational services such as:
• An e-gallery: Pavillon54 showcases the best art from Africa and the diaspora and includes a roster of curated artists who are able to sell their artworks via the platform. Artists are onboarded or pre-vetted by the Pavillon54 team, to ensure the highest quality of artworks are displayed. Collectors can visit the website to discover new artists and build their art collections from Pavillon54’s selection.
• A well-documented blog and other resources: Pavillon54 publishes informative articles, reports or databases that aim to inform on the state, history and context of African art, providing collectors and dealers with the knowledge required to make intelligent art investments, and researchers and enthusiasts with the tools to build their African art knowledge.
• Experiences and events: Online and offline events aim to build a community for art from Africa and the diaspora. Events will include pop-up exhibitions, studio visits, talks or artistic retreats in different cities across the world, online Live events via social media channels, and in-person discovery and immersion experiences.
“More than an online gallery, we are building an ecosystem that can support a sustainable development of the African art market” says Dana Endundo Ferreira, Founder and CEO of Pavillon54. “We make Africa a cornerstone of the global market by increasing artists exposure, investing in education and expanding the collector base”.
Indeed, the launch of Pavillon54 comes at an important time, as the African Art Market sees sustained growth and significance in the art world in past years and is gaining increased exposure due to recent Black Lives Matter movements. However, despite the increasing appetite for African art, a lack of strong gallery representation and few connections with the international art network means that many artists from Africa have limited opportunities for exposure. Education and information about the African art market is also still relatively under-documented, restricting the ability for the African art world to flourish. Pavillon54’s solution aims to rectify these issues, and provide a centralized space for artists, collectors, institutions and dealers to collectively build the African art market.
ABOUT PAVILLON 54
Pavillon54 is the go-to platform for Modern and Contemporary African art, connecting artists, collectors, buyers, institutions, and art lovers across the world. Founded by Dana Endundo Ferreira in 2020, it combines an e-gallery sales platform, a research-focused online blog, and various online and offline events and experiences to develop a worldwide ecosystem and community around Modern and Contemporary African art. The company aims to propel the African art market by creating the first and foremost platform dedicated to developing the arts and culture of Africa – by Africans, for Africans and for (the rest of) the world.
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