Kids books are arguably more important now than ever. More than ever we have the time to read, and more than ever there’s an appetite for stories for us to escape into. A recent survey by LoveReading tells us that 61% of us are reading more, 10% loads more, with only 17% saying they’re reading less.
Children across the world are spending longer reading since lockdown, but the types of books they are engaging more with differs by market, according to market-leading intelligence agency Kids Insights.
In the UK, the number of children who have been reading paperback books has remained the same post lockdown, but engagement levels have increased, with the extra home time meaning they are spending longer reading for fun than they were before.
LoveReading4Kids has seen a 48% increase in traffic since lockdown began, evidence that parents are looking to books and searching for book recommendations as an escape from screen time. Across social channels, reach has increased by 1389%!
In addition the types of books being read across the last month shows children are using fiction to escape the realities of the current situation. Fantasy books are now more likely to be considered a favourite compared to before coronavirus. Fantasy being given as a favourite book type increasing in the UK by 23% during this period.
We all know that reading is fundamental to the development of children. Countless research studies show the links between good reading skills from an early age and future success in life. There is always lots of discussion about the reduction in children reading and in the current age more than ever it is difficult to get children really excited by books given screens and the many other exciting leisure activities fighting for their attention.
In response to COVID19, the Department of Education recently announced an initial list of resources to help children to learn at home. The websites chosen have been identified by some of the country’s leading educational experts and offer a wide range of support and resources for pupils of all ages.
These include LoveReading4Kids, a children’s book recommendation website which gives tools, advice and information to help kids find their next favourite book. As the saying goes, there’s no such thing as a person who doesn’t like books, or reading. It’s just that the person hasn’t yet found the right book for them. And that’s where LoveReading comes in.
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