Konductor has joined the not-for-profit Emergent Alliance which exists to better inform future economic decision making by corporations, small businesses and nations states. ​

As part of the Alliance, Konductor is working alongside some of the world’s largest organisations, data specialists, and governments to support future decision making on regional and global economic challenges that will get people back to work and help businesses thrive post-Covid-19.

The Alliance will analyse a broad set of economic, behavioural and sentiment data to provide new insights and practical applications that will aid in the rebuilding of economies and understand the impact of a new a ‘new normal’. This work will be done with a sharp focus on privacy and security, using industry best practices for data sharing and robust governance.

Konductor, a provider of marketing and communications services, announced it has signed a Statement of Intent to support the alliance, an official partner to capture and journal the alliance’s progress to provide new insights and practical applications to the global Covid-19 response.​

Katharine McNamara, Director at Konductor: “As the world reacts and recovers from the impact of Covid, we are committed to supporting resilience and learning to help the business community for the long term, not just as a response to the current crisis.

“We’ve been working across our own network to share guidance and best practice, and we are now delighted to be working with the Emergent Alliance and some of the biggest names across the global business market, documenting the journey and the invaluable work alliance members are undertaking.”

Rachel Gawley, Programme Director: ”Our vision is to form an independent alliance and create a safe environment in which we share data, expertise and resources to work together to aid economic recovery and rebuild economies.’’

You can find out more about the Alliance and follow their progress by visiting

About Konductor:

Konductor is a growth partner for business, expert at bringing together marketing and communications to drive the bottom line. They

We work with clients to inject high-order, inventive thinking and execution across sales, marketing and commercial to deliver against business goals.

We know that our sector specialism and through our experience and extensive network, we have the means to bring powerful knowledge, practical advice and application where required to add value and commercial results.

The company was founded by a former corporate banker and group marketing and commercial director Kate Andrews and former journalist Katharine McNamara.

As part of its own Covid-19 response, Konductor has launched its own repository of best practice and guidance to support businesses, working with a series of business leaders across multiple disciplines to create the Little Book of Business Boosters <add link>.

For more information, please visit

Follow news about the company at @KonductorComms

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6 Ways to Help Your Press Release Get Picked Up

Used effectively, press releases can help your business earn valuable media coverage, all at a surprisingly low cost.

Unfortunately, many businesses take the wrong approach to their press release strategy. Rather than tailoring their press release to reach a specific audience, they aim wide, distributing content that ends up failing to make much of an impact.

Luckily, this is a fairly easy problem to rectify. Below, we’ve outlined six tactics that you can use to attract the attention or journalists and get your press releases published, helping you to earn valuable media coverage for your business or organisation.

Make it interesting and newsworthy

Unless it’s a slow news day, it’s unlikely that your press release will be published as a story if it doesn’t contain anything interesting.

Build your press release around at least one interesting piece of information, whether it’s a new product you’re preparing to release, a special offer your business is providing to the public or a statistic or survey finding that the public might find interesting.

Avoid writing anything repetitive

Journalists read press releases like news consumers read stories — with an eye for fun, exciting and important information. Because of this, it’s important that your press releases read well and lack the repetition that’s often common in business communications.

Stick to one key announcement, then expand on it by providing extra details without going over the same ground multiple times. Remember, it’s better to be overly concise than repetitive.

Master the art of writing great headlines

As a press release writer, your job is to attract the attention of journalists and prove that your story is newsworthy.

Nothing sells like a great headline. Before sending your press release, it’s best to write down several different potential headlines, then select the one that you think will have the strongest impact with readers.

Proofread, shorten and simplify

The most common mistake many first-time press release writers make is preparing a release that’s overly long, detailed and wordy.

Just like an article, a press release works best when it includes all of the information you need to know and none of the information you don’t need to know. Before you start distributing your press release, carry out a thorough edit to make sure it’s concise, punchy and effective.

Send it to the right journalists

If your business produces software for financial services companies, you’ll likely gain nothing by sending your press release to journalists that write about sports, food or travel.

Before you send your press release to anyone, identify the top five journalists within your niche or industry. As well as using a larger-scale press release distribution service, it’s usually best to reach out to targeted journalists individually to pitch your story.

Make life easy for journalists

Beyond reaching out to the right journalists, it helps to make life as easy as possible for people that might want to write about your press release.

The easier you can make a journalist’s job, the more likely it is that they’ll write about you. Do this by including all of the key details in your press release, including a contact phone number and email address, providing specific quotes and offering newsworthy information.

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