recipe

recipe

PRFire achieve national coverage for client’s 300 Year Old Chinese Spirit Recipe

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PRFire once again gain first class press coverage for their client’s news story.

First it was beer that underwent a revolution. Then came gin (and let’s not forget the tonic it’s served with). Now China’s most ancient and popular spirit, baijiu (pronounced bye – joe), is busy being reinvented for western markets.

Baijiu is one of the biggest mysteries of the alcohol industry. Despite achieving total sales of 10.8 billion litres in 2018, which is more than whisky, vodka, gin, run and tequila combined, practically no one in the west has ever heard of it.

But a British entrepreneur is determined to change all that by launching a handcrafted baijiu distilled in the UK that he says is more than a match for the most prestigious state-owned Chinese brands.

V.I.P Jiu 8 is the brainchild of Irving Graham, a Chinese antiquities dealer from Newcastle. Back in 2014 Graham bid £300 for a cracked Chinese wine cup at an auction in southern England. He later discovered it was a piece from the Imperial Chinese collection once housed in the Forbidden City during the reign of the Kangxi Emperor between 1654-1722.

Irving went on to sell the cup for £28,000, but not before it offered up one last valuable secret – a handwritten note hidden in its wooden presentation box containing a 300 year-old recipe for an alcohol-based tonic known as a jiu. All nine ingredients had been specially chosen by the Emperor himself.

A few years later Graham embarked on a gruelling journey across Russia and China on the Trans-Siberian railway, keen to learn more about baijiu and its importance in Chinese culture.

He discovered that baijiu was once produced in thousands of small, family-owned distilleries throughout China until the Chinese Communist Party took over and set about shutting them down or merging them together to create state-run ‘mega distilleries’.Graham returned to the UK determined to resurrect the Kangxi Emperor’s recipe and create a craft baijiu distilled in Britain. He spent more than a year conducting intensive trials to get the balance of the ingredients just right.

“What I’ve created is a modern yet authentic Imperial craft baijiu made in Britain that embraces and celebrates the history and traditions of China’s favourite spirit”.

Irving admits convincing western drinkers to embrace baijiu, which was once famously described by celebrated US journalist Dan Rather as drinking liquid razor blades” can often be challenging.

Baijiu is undoubtedly an acquired taste, but as with anything the more you try it and learn about it the more you appreciate what an amazingly versatile drink it is.
“It’s a sad fact that a lot of the art of creating baijiu was lost when it was industrialized by the CCP. Today the huge mega brands blend batches and cut corners to produce a uniform product on a mind-boggling scale”.

“I’m committed to bringing the craft back to baijiu, only distilling small batches that are made by human hands and not machines.”

In fact Irving is so confident the Kangxi Emperor’s 300-year-old recipe is superior to the best Chinese brands available he sent a sample of it together with a sample from the famous Kweichow Moutai Distillery (from which rare bottles can fetch thousands of pounds at auction) to an accredited UK laboratory to have them analysed.

“Not only did they conclude that V.I.P Jiu 8 is more complex than the Moutai sample, it also contained many more compounds that have potentially positive health benefits,” he said.

For further information please contact:
EMAIL: admin@vipjiu8.com
WEBSITE: www.vipjiu8.com
FULL STORY: www.vipjiu8.com/full-story/

V.I.P Jiu 8 is Britain’s first authentic Imperial craft baijiu. It has been made according to a 300-year-old recipe found hidden with a cracked wine cup that once belonged to the Kangxi Emperor of China.

V.I.P Jiu 8 (58% ABV) is an extremely versatile baijiu; it can be drunk neat in small glasses in accordance with Chinese tradition or can be added to cocktails to give them an exhilarating new dimension.

After opening the bottle the first thing you’ll notice is the baijiu’s intense aroma, filled with hints of fresh mint and fennel. One sip reveals a complex interplay between flavours that shift between mandarin, nutmeg, citrus and saffron.

When making V.I.P Jiu 8 only the ‘heart’ of the alcohol produced during the distillation process is used. The heart is the purest, best-tasting part of the alcohol. By using only the heart all the poisons, fats and oils that lurk in the so-called heads and tails created when alcohol is distilled are discarded.

V.I.P Jiu 8 is now being sold to the UK on and off trades in a limited series of distinctively branded 700ml bottles.

PRFire have a talented in house team of journalists who know exactly how to tailor your news to make sure that it is featured in the right publications to fit your requirements. Please do get in touch for more information about our guaranteed publication promise.

Email: catherine@prfire.com

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UK Antiques Dealer Sells Cracked Cup For £28,000 Finds 300 Year Old Imperial Chinese Spirit Recipe

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First it was beer that underwent a revolution. Then came gin (and let’s not forget the tonic it’s served with). Now China’s most ancient and popular spirit, baijiu (pronounced bye – joe), is busy being reinvented for western markets.

Baijiu is one of the biggest mysteries of the alcohol industry. Despite achieving total sales of 10.8 billion litres in 2018, which is more than whisky, vodka, gin, run and tequila combined, practically no one in the west has ever heard of it.

But a British entrepreneur is determined to change all that by launching a handcrafted baijiu distilled in the UK that he says is more than a match for the most prestigious state-owned Chinese brands.

V.I.P Jiu 8 is the brainchild of Irving Graham, a Chinese antiquities dealer from Newcastle. Back in 2014 Graham bid £300 for a cracked Chinese wine cup at an auction in southern England. He later discovered it was a piece from the Imperial Chinese collection once housed in the Forbidden City during the reign of the Kangxi Emperor between 1654-1722.

Irving went on to sell the cup for £28,000, but not before it offered up one last valuable secret – a handwritten note hidden in its wooden presentation box containing a 300 year-old recipe for an alcohol-based tonic known as a jiu. All nine ingredients had been specially chosen by the Emperor himself.

A few years later Graham embarked on a gruelling journey across Russia and China on the Trans-Siberian railway, keen to learn more about baijiu and its importance in Chinese culture.

He discovered that baijiu was once produced in thousands of small, family-owned distilleries throughout China until the Chinese Communist Party took over and set about shutting them down or merging them together to create state-run ‘mega distilleries’.

Graham returned to the UK determined to resurrect the Kangxi Emperor’s recipe and create a craft baijiu distilled in Britain. He spent more than a year conducting intensive trials to get the balance of the ingredients just right.

“What I’ve created is a modern yet authentic Imperial craft baijiu made in Britain that embraces and celebrates the history and traditions of China’s favourite spirit”.

Irving admits convincing western drinkers to embrace baijiu, which was once famously described by celebrated US journalist Dan Rather as drinking liquid razor blades” can often be challenging.

Baijiu is undoubtedly an acquired taste, but as with anything the more you try it and learn about it the more you appreciate what an amazingly versatile drink it is.
“It’s a sad fact that a lot of the art of creating baijiu was lost when it was industrialized by the CCP. Today the huge mega brands blend batches and cut corners to produce a uniform product on a mind-boggling scale”.

“I’m committed to bringing the craft back to baijiu, only distilling small batches that are made by human hands and not machines.”

In fact Irving is so confident the Kangxi Emperor’s 300-year-old recipe is superior to the best Chinese brands available he sent a sample of it together with a sample from the famous Kweichow Moutai Distillery (from which rare bottles can fetch thousands of pounds at auction) to an accredited UK laboratory to have them analysed.

“Not only did they conclude that V.I.P Jiu 8 is more complex than the Moutai sample, it also contained many more compounds that have potentially positive health benefits,” he said.

For further information please contact:
EMAIL: admin@vipjiu8.com
WEBSITE: www.vipjiu8.com
FULL STORY: www.vipjiu8.com/full-story/

V.I.P Jiu 8 is Britain’s first authentic Imperial craft baijiu. It has been made according to a 300-year-old recipe found hidden with a cracked wine cup that once belonged to the Kangxi Emperor of China.

V.I.P Jiu 8 (58% ABV) is an extremely versatile baijiu; it can be drunk neat in small glasses in accordance with Chinese tradition or can be added to cocktails to give them an exhilarating new dimension.

After opening the bottle the first thing you’ll notice is the baijiu’s intense aroma, filled with hints of fresh mint and fennel. One sip reveals a complex interplay between flavours that shift between mandarin, nutmeg, citrus and saffron.

When making V.I.P Jiu 8 only the ‘heart’ of the alcohol produced during the distillation process is used. The heart is the purest, best-tasting part of the alcohol. By using only the heart all the poisons, fats and oils that lurk in the so-called heads and tails created when alcohol is distilled are discarded.

V.I.P Jiu 8 is now being sold to the UK on and off trades in a limited series of distinctively branded 700ml bottles.

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Food production health & safety: why visitor management apps have the perfect recipe

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Health and safety – the most significant words in the food production space. There’s various legislation that food production organisations must follow which require them to present certain policies, agreements and questionnaires to both visitors and staff.

Whilst companies are aware of this and have procedures in place, it’s often no fun for the receptionist or the visitor – pages and pages of paper to complete is not the way you want to welcome your guests. Not to mention, once they’ve filled out a questionnaire it’s not all done and dusted; this needs to be read through to double-check whether they can go into food production areas.

With advances in technology, food production facilities can now ditch the pen & paper and maximise their health and safety compliance with a visitor management app. Below are just a few of the reasons why visitor management apps have the perfect recipe for food production organisations.

Present relevant health and safety policies

Various visitor management apps now allow you to automatically present policies and agreements to those signing into your building; so there’s no need to rummage around trying to find the paper version. You may also prompt visitors to perform an action such as ticking a box or signing their signature to agree that they have read the policy.

Many of these apps also give you full flexibility to change the content of policies, agreements and questionnaires so that they’re bespoke to your organisation and can be easily updated when required should the content need to change.

You may also have the option to choose which content you present to which groups. For example, you may not need to show all policies and agreements to the visitors that are not visiting the production areas.

Control who enters the food production areas

In a food production facility, there needs to be control over who enters food production areas for health and safety purposes. Health questionnaires are used to find out whether there are any reasons a person should not enter a food production area such as having an illness which could cause a risk of contamination.

A visitor management app can enable you to get your visitors to fill out the health questionnaire through the app rather than filling out a paper copy; this can automatically be presented to them when signing in. Some apps may then allow you to have your visitor’s answers communicated with relevant people in the business. For example, if someone answered ‘yes’ to a question regarding an illness, you can set the app to notify relevant people to deal with this.

Emergency evacuations

Food production facilities should have a strict emergency evacuation procedure in place in case of fires or major incidents. In these instances, it’s crucial that you know exactly who has been in the building during the day. This isn’t always a quick process when using a paper visitor book.

A visitor management app can make emergency evacuations much smoother. Some visitor management apps have a mobile version of the app where you can access an accurate, up-to-date evacuation list of who has been in the building. You can then identify who is present when taking a roll call and if anyone isn’t present you can locate them by seeing who they were visiting. You may also be able to assign different evacuation points to different groups.

Sign In App is a visitor management app that can do everything mentioned above. If you want to improve health and safety compliance in your food production facility, get in touch to find out more about how Sign In App can make your processes simpler. Send us an email to info@signinapp.com or give us a call on 0333 016 3551. Alternatively, if you’ve already got an iPad then you can get started now with our 15-day free trial here .

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