Local Businessman Aiming for Grand Slam with Rugby Box

COLCHESTER based Entrepreneur Dan Mitchell has added to his portfolio of businesses by investing in Rugby Box, the world’s only subscription box for rugby players.

Dan Mitchell, who owns and runs award-winning digital marketing consultancy Digital Reflow and several other digitally-driven businesses, has purchased half of the Rugby Box business having recognised the huge opportunity in the market, plus the valuable contribution his existing team of developers, graphic designers and marketers could make in pushing the business forward.

Initially founded by Scott Warner in 2018 the idea behind Rugby Box is simple, each quarter subscribers receive a box through the post that’s full of everything they’ll need for the rugby season ahead, including clothing, nutrition and kit-bag accessories. The box retails for £50 (inc. p&p) but the contents are worth over £70.

New Co-owners Dan and Scott met through their own passion for Rugby, both having played for local team Mersea Rugby Football Club, and it was Dan’s company Digital Reflow who built the original Rugby Box website.

In its first year of trading Rugby Box has attracted over 300 subscribers, but with over 2million rugby players in England alone, and the subscription box market expected to increase by 77% before 2022, new business partners Dan and Scott are aiming to grow this to 1,000 subscribers by the end of the year.

Dan Mitchell, Co-owner of Rugby Box, commented: “As a rugby fan and digital enthusiast this was an investment opportunity I couldn’t resist!

“Scott has done an incredible job getting the business off the ground, but with my resources and experience in retail and digital, we’re hoping to take the business to the next level.

“We’re already implementing changes to the website to make the purchase process as seamless as possible, whilst developing a marketing strategy that will help us reach our goal of 1,000 subscribers by the end of the year.”

Scott Warner, Rugby Box’s Founder added: “We’re excited to have Dan on board, allowing me to step away from the marketing side of the business and focus on sourcing the latest great quality rugby merchandise for our subscribers to enjoy.”

About Rugby Box

Launched in 2018 by rugby fan Scott Warner, Rugby Box is the first and only subscription box for rugby players.

Every quarter, subscribers receive a box packed full of the best rugby gear and lifestyle products.

For more information please visit:

About Digital Reflow

Founded by Dan Mitchell in 2013, Digital Reflow is the leading digital marketing consultancy for premium and aspirational brands across a diverse number of industries, from professional services to consumer brands.

Based at The Old Joinery, just outside Colchester, the business works with local, regional and national businesses looking to improve brand awareness and increase lead generation.

The dedicated team combines design, web & digital marketing strategies to transform businesses into brands, achieve hard, measurable results, financial growth and brand engagement.

For more information please visit

Press Contact

For further details please contact Lois Ransome by emailing or calling 01206 589 967.

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How does Gaelic Football differ from Association football and Rugby?

To put it simply, Gaelic football is more like rugby than it is like the football we all know and love. Which is why, although it is called football, in this article we will discuss it and compare it from a Rugby Union point of view. Although Gaelic football shares a lot of qualities with rugby, some fundamental differences separate these two sports. With the final of the All-Ireland Championship coming up it is important to know these differences before placing any bets – alternatively, if you think you’ve already got the rules down to a T and fancy making a prediction, check out the All Ireland Football betting odds on Paddy Power.


If you rock up to watch a Gaelic football match, one of the first things you’ll notice is the difference in pitch. Not only are the pitches smaller in Gaelic football but they’re also marked slightly differently. With rugby you have markings spaced evenly down the length of the pitch, all the way across, whereas in Gaelic football, you have markings at 13, 20 and 45 metres, including semi-circles, squares and rectangles to mark out different areas. It’s almost as if they’ve blended Association football and rugby together to form a pitch.

Another key difference in the pitch is the goals. While both have the ‘H’ shaped goals (long vertical posts with a horizontal crossbar towards the bottom), Gaelic football goals have nets on them in a similar way to Association football. This is because in Gaelic football points are scored in a mixture of ways, by putting the ball over the crossbar as well as in the net – in rugby, the best way to score is by making a try but Gaelic football doesn’t include this type of goal at all.


Something else you will notice in Gaelic football is the scoring – which may also confuse you slightly. In Association football it is simple, kicking the ball into the net gives you one point. In rugby it gets a little trickier with a Try giving you five points if-then converted (by kicking the ball over the crossbar in between the posts) you get an extra two points, if you then score a penalty or drop goal, you get three points.

Gaelic football is more similar to rugby, with multiple ways of scoring, but it is more restrictive. It all revolves around the goal itself. You can only ever score by putting the ball in between the posts, above the crossbar is one point, below it and in the net is three – but this is where it gets tricky. Each team will appear to have two running totals, for example, 1-7. The first number stands for the number of goals scored in the net and the second are the points scored over the crossbar. To get the overall total, you will need to multiply the first number by three and then add it to the second.

Tackles and blocks

When it comes to tackling, Gaelic football is somewhere in between rugby and association football. Whilst Rugby permits full contact tackling between the knees and shoulders, Gaelic football does not. Gaelic football does allow contact but it is focussed around shoulder-to-shoulder contact and slapping balls out of your opponent’s hands. In Gaelic football, you will be committing a foul if you; slide tackle, touch the goalkeeper when they’re inside the small rectangle or block a shot with one foot – something you see players to all the time in the Premier League.

Other notable differences

A big difference is the ball – which is one of the biggest ways that Gaelic football is similar to Association football – it has a round shape instead of oval shape. In Gaelic football, the game goes on for a maximum of 70 minutes (it varies depending on what level you’re at) whereas in Rugby it can go up to 80, and in Association football 90. One interesting difference is that in Gaelic football they have what is known as a ‘black card’, which means a player is sent off the pitch (similar to Association football) but another may come on to replace them – it is important to note that Gaelic football does also use the red and yellow card in the same way association football does. Both teams in Gaelic football and rugby field a maximum of 15 players.

So now you’ve learnt a little more about Gaelic football, would you be interested in trying it out? You might find yourself loving the physicality compared to Association football or you might enjoy using your feet as well as hands!