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Covid-19 emergency in the US: over 10 billion dollars lost in a few months and over 700,000 jobs at risk in the fitness sector according to an IFO International Fitness Observatory survey.


Covid-19 emergency in the US: over 10 billion dollars lost in a few months and over 700,000 jobs at risk in the fitness sector according to an IFO survey.

Covid-19 emergency in the US: over 10 billion dollars lost in a few months and over 700,000 jobs at risk in the fitness sector according to an IFO International Fitness Observatory survey. 1

  • It is estimated that in the US, due to the Coronavirus health emergency, the economic loss of the fitness sector will amount to over 10 billion dollars by the end of the summer. With over 700,000 thousand jobs at risk, according to the data that emerged from the research of IFO (International Fitness Observatory), this sector calls for real structural interventions. Over 40% of clubs believe they will no longer have the resources to survive the crisis for over 3 months.

August 18, 2020: The fitness and sports industry is an important reality in the US economy.

IFO – International Fitness Observatory, in collaboration with Egeria, carried out a research coordinated by Dr. Paolo Menconi, President of the Observatory, involving over 7,400 clubs in the USA.

A leader in the sector internationally, in 2019 the fitness sector in the USA was constantly growing with about 64 million club members and with total revenues of about 35 billion dollars. This is a market has now entered its most dramatic moment.

Many clubs have sold short-term memberships and only 49% of clubs have more than half of the customers with an annual membership, sign of a financially fragile market.

Covid-19 crisis is having a strong impact on the fitness sector and the numbers provided by the clubs from the beginning of the crisis until late summer show the estimate of the loss to easily exceed 10 billion of dollars, with over 700,000 thousand jobs at risk.

Paolo Menconi, President of IFO, says: “The results of this research indicate that the fitness industry is in a very difficult and unprecedented time. We should not forget this is a sector that has a fundamental social role for the psycho-physical well-being of people and it is able to offer good deals for any budget. It should be protected with serious and concrete structural actions, both for employees and for customers, making it able to get back on its feet and continue to look ahead to the future.”

 

Over 70% of clubs believe that the measures taken so far by the Institutions are not sufficient to support the sector. They suggest the following Non-refundable/non-repayable economic loans for the sector (66.15%); Suspensions for a defined time necessary for tax duties and bills for the supply of electricity, gas and water (59.59%);

If the situation is difficult for everyone but the economic ability to withstand the crisis is different: 35% do not know how long they will be able to survive, 21% claim to have autonomy for 2 months. 40% of clubs may not make it in 3 months. In the fourth month of stop, the risk is that over 45% of the clubs won’t survive. Only 20% of clubs say they have the financial resources to last for five months.

 

For information:

Dr. Paolo Menconi

info@ifo.academy

www.ifo.academy

 

* Methodological note

1 June 2020 – 20 July 2020 is the period in which the Survey was carried out. 7,479 clubs in the USA received the questionnaire. 1,327 opened the email and started answering the questions but then did not fill in some answers of an economic and organizational nature on their Club, while 208 answered anonymously the questionnaire of 29 questions, with an average completion time of 7/8 minutes.

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Over 800,000 creative sector workers face redundancy as the industry shifts towards ‘outsourcing’


Over 800,000 workers in the UK creative sector are at risk of redundancy as businesses shift to ‘outsourcing’

In the UK creative sector, over 1.75 million full time equivalent jobs are supported, across marketing, advertising, and the events industry. With half of previously furloughed staff in the UK now returned to work, either part-time or full time, this puts more than 800,000 jobs at risk of redundancy in coming months: comments David Blackburn of www.MarketingQuotes.co.uk

Current research shows that 46% of companies previously employing in-house marketing teams are now planning to outsource their marketing needs, rather than retain staff currently on furlough. The sector employs more than 1.75 million staff across marketing, advertising and event sectors. With consumer confidence at an all time low, and businesses stalled since lockdown, British businesses are struggling to regain pre-Covid business levels.

In both B2B and B2C sectors, approximately 89% of marketers admit to reviewing and delaying their market spends for the remainder of 2020 and into 2021, with over 80% having paused a new product or service launch for the foreseeable future. As a result, with revenues diminished, end users are cutting back on ‘in-house’ skills and ‘out-sourcing’ as the new normal, on a ‘when required’ basis. With agency staff also be moving from furlough with the consequences of diminished requirement in-agency, ending up on the jobs market with little hope of re-employment, the real fear is the UK will create a ‘talent mountain’.

The consumer-facing marketing sector has been hardest hit with 44% of all staff being made redundant and 57% of marketers have had their roles scaled back in some form or another, whereas the B2B sector has seen 25% redundancies as well as 64% of roles changing in some way.

David Blackburn, founder of Marketing Quotes comments, “We work with over 30,000 creatives in the UK. As consumer and business confidence continues to suffer B2B and B2C marketers are being hit equally hard, with 69% in both sectors reporting a slackening of demand for their brands’ products and services. With commercial TV advertising revenues slumping by 50% in the months of June and July, the potential outcome will be a ‘talent-mountain’ which may see marketers exiting the industry for good.”

Written by: David Blackburn, founder of Marketing Quotes, providing businesses with FIVE Agency Quotes for FREE. E: support@marketingquotes.co.uk W: www.MarketingQuotes.co.uk

*Source information – Statista.com / Econsultancy / Marketing Quotes / BBC

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New Voice for the forgotten Social Care Sector


UK Health & Social Care provider forms new Social Care Workers Association to fight for equality in the industry. And their badges are free!

www.psh.org.uk the Private Sector Health & Social Care Workers Association has launched offering completely free membership to ALL Health & Social Care workers, with a free Certificate of recognition to all members for their selfless hard work, dedication, and commitment to looking after the sick and vulnerable in our society. The founder is also funding free badges for all members as a way to lift spirits and promote the new collective voice of the sector.

With over 5000 Facebook followers and nearly 2500 Members in less than 2 weeks, the Association is growing rapidly. This collective voice has brought together Managers, Owners Cleaners, Nurses, Carers, Cooks and others from the sector to share their stories. They help each other through this Pandemic and raise the profile of the sector to promote changes in how they are perceived.

When asked where the idea came from, founder of the Association Joseph Willis said the following:

“For many years now, I have witnessed the social Care sector falling deeper into the shadows. NHS workers are amazing, but so too are the 1.6M Social Care workers fighting the same battle, with fewer resources, lower pay, and major issues around access to PPE and testing. After personally experiencing Care Staff being refused access to protected shopping times, front of queue services whilst trying to shop for Vulnerable Clients, and watching their NHS counterparts gain those benefits, I had to do something. The badge or logo should not matter”!

We want to see equality in terms of wages, benefits, and public recognition for Workers in Care Homes, Nursing Services, Supported Living Providers, Community Care organisations and other service providers in the Private Sector.

Our aim is to share through our Facebook page the amazing and incredible work being done by our members, for our members to help each other, share best practice, learn from other members experiences and make a collective difference. One collective voice for change.

Care workers can register for free and receive their Certificates of recognition on our website. Organisations can do so also, making a pledge and commitment to supporting our Association workers and providing equal access and recognition. We currently have over 70 organisations that have made this pledge. www.psh.org.uk

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Changing London’s perception of the private hire sector


Recent reports released that Transport For London’s (TFL) driver licences were being purchased fraudulently, whilst also Uber, the ride-hailing firm, received a 2-month temporary extension with a promise to verify driver eligibility and improve security concerns. We look at how firms are fighting back to change the perception of the capitals private car hire sector.

There is no doubt Uber affected the industry in both the corporate and private sectors, dubbed ‘the Uber effect’, the age of economy transportation has really shaken up many cities globally. This has led for many to believe Uber has been nothing but a success for consumers whilst also bringing technology innovation and flexible working hours to it’s work force.

Why are people turning away from low cost journeys?

Growing reports of passengers being victim to offences from drivers, the driver’s themselves complaining of poor working conditions and complaints of pricing hikes in peak hours coupled with damaging, alleged fraud applications for TFL’s licences, as reported recently, has led many to think about whether a change in perception is more then just an after thought.

Uber failed to read the warning signs

Following initial negative publicity going back almost 5 years, Uber should have anticipated a rude awakening was on the horizon and acted, bosses continued to focus more on profit and spent heavily on expansive marketing strategies. Drivers are pushed to think about volume and not service; the more trips the driver makes, the more money they make. The same strategy, which brought its success globally, ironically could be what brings it to fall.

Why are perceptions changing and passengers opting for chauffeur companies?

Previously, many opted for convenience and industry disrupting technology; the realisation for most to re-evaluate has been security and regulation concerns, which have been widely reported on. Consumers naturally are not prepared to compromise on their security and this shift in perception is growing, with many demanding a more luxury, professional and executive chauffeur service in London. This upsurge of negative publicity both with Uber and TFL’s private minicab sector offered a route for high-end private hire companies to take advantage of consumer concerns. Offering premium quality, the up to date technology demanded with on-account services offering comfort, reliability and peace of mind.

Premium providers offer a more secure and refined service

Award winning private chauffeur company boss, Amar Niang of Global Chauffeur explains, “drivers are protesting about wages and working conditions, questions over its company culture and safety concerns in major cities like London. This is the polar opposite of what we represent, our recognition within the sector of being the best chauffeur company in London has been backed up time and time again. We pride ourselves with our service culture and the industry is now waking up. Our corporate contracts are enjoying exponential growth and I think the bubble may have burst for companies such as Uber, consumers are now are reverting back to premium services delivered with security and professionalism over price.”

Amar Niang is Director of Global Operations at the awarding private hire company Global Chauffeur.

For further information & PR enquiries, please contact:
Amir Ali
Aspire Knight
Tel: 0207 118 9998
Mob: 07500300999
Email: amir@aspireknight.com

1. The website can be found on https://www.globalchauffeur.co.uk

2. Global Chauffeur provides chauffeur services in over 100 cities worldwide from private clients to multinational corporations. Ward winning and with over 16 years’ experience and a head office London’s Fleet Street, the client has regional office in London, Paris and New York.

3. The company is a service provider for award winning companies as well as receiving the accolade for London Corporate Chauffeur Company of the year 2019-2020.

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