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Hawaii-based tech entrepreneur back at it with a real estate start up in the face (mask) of COVID-19


https://www.prfire.com/

● New, disruptive, online real estate website
● Thousands of virtual 3D tours to help in the times of COVID-19
● Website is Buyer and Seller focused vs most Agent-focused websites
● “Smart Price” algorithm uses public data points to suggest fair market prices

July 31, 2020

Jeff Berzolla, founder of the largest vacation rental tech company in Hawaii, has started a new online real estate company called Nalula.com. Frustrated by the lack of information he was able to find when trying to buy a home on Maui, Berzolla set about to solve the problem.

“Every day, people make the largest financial decision of their life – buying and selling a home – without good, unbiased information. At Nalula.com, we bring an unprecedented level of transparency to the real estate industry – exposing essential, hard-to-find data and hyper-current market conditions. These tools help our users make educated buying and selling decisions.”

Nalula.com collects as much data as possible about each property and is not just a regurgitation of the MLS. The site is fast, mobile-friendly, displays county assessed values for properties and recommends a Smart Price for each home, condo or parcel of vacant land based on recent comparable sales and the difference between those recent sales and county assessed values.

COVID-19 has seen an increase in online real estate searches and Video/3D tours are more coveted than ever. Most websites do not have 3D tours nor the ability to filter to show only these properties. Nalula offers users the ability to easily search for their dream property and currently has over 3000 listings with 3D tours. The site also boasts 17 filters, 9 sort functions and over 200 data points for each property.

Nalula’s Smart Price offers customers an alternative to Zillow’s Zestimate. “In doing my research, I concluded that most sites are focused on enriching real estate agents, rather than helping buyers and sellers make fair deals. I find it very misleading that Zillow’s Zestimate instantly changes when a property is listed for sale. I want our customers to know that data drives our Smart Price and we are going to constantly work to make our Smart Price smarter with each iteration of our technology.” Berzolla said.

https://www.prfire.com/

Nalula launched its beta website in Hawaii in July 2020 and plans to expand nationwide by the end of the year.

About Nalula

Everyday people make the largest financial decision of their life – buying and selling a home – without the necessary information to determine if they’re paying or receiving a fair price.

At Nalula, we strive to bring transparency to the real estate industry – exposing essential data and current market conditions – so you can make an educated buying or selling decision.

Media Contact: Jeff Berzolla
Phone: 1.808.351.5713
Email: jeff@nalula.com

Related Links
Nalula | Hawaii Real Estate

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Virgin’s unethical business practices against small start ups and non-profit foundations


When it comes to big business versus small business, the deck is, and always has been, heavily stacked in favor of the giants, makig sure it stays that way. Yes, there will always be David and Goliath stories held up as the reason for hope in these battles, but reality dictates that they are almost insurmountable obstacles in the path of a small entrepreneur.

There is, however, a more insidious and corruptive side to the competition that few, if any, really see or understand at all. The legal teams.

Companies like The Virgin Group and Sir Richard Branson retain the type of law firms that see no ethical issue in destroying anything and anyone on their way, no matter the cost, the merits and the human lives and dreams destroyed along the way.

Take billing, for example. Virgin Enterprises uses Norvell IP and A. A. Thornton, type of companies that sees fit to charge by the half hour for anything that they do, including a single phone call, running up bills of around $300 per call. Yes, you read that correctly…$300 PER CALL! Equally absurdly, they charge the same to write a letter, to attend a meeting or to send an email!

Ok, so Virgin and Sir Richard is worth billions, they can afford these costs and who cares? It’s their choice and their wallet, right?

Well, no. They make their pray pay for it.

The thing is, as the relentless (and oftentimes frivolous) stream of trademark infringement lawsuits are filed across the globe, those costs are, almost exclusively borne not by Virgin, but by the small business that they are making their claim against.

Take the case of Wyoming start-up, VIRGINIC LLC. Virgin decided, as they have done on so many occasions in the past, that they were unhappy with the UK Intellectual Property Office awarding VIRGINIC LLC their own brand trademark “VIRGINIC”. For a little context, let’s not forget that this is the same company that sued a Virgin Olive Oil producer, the TV show “Jane The Virgin” and even a Non-profit Educational Foundation, “Las Virgenes” for children, staffed entirely by volunteer parents! If you’re like most people, this alone can leave anyone speechless. Clearly, Virgin is not afraid to throw their litigation budget around even against non-profit children care foundations.

So, Virgin took umbrage to the idea of a company VIRGINIC LLC, regardless of the fact that the UKIPO had already awarded their trademark for their name to them. Virgin attacked and yet again the UK courts decided that there was no case to be heard and VIRGINIC should keep their own trademark.

Virgin lost the case, and the subsequent appeal, with VIRGINIC being awarded the princely sum of £300 in costs, and that, in any sensible judicial process, should have been that. However, Virgin’s lawyers managed to get the UK High Court of Appeals to agree to review the appeal of the case which, upon doing so, intrestingly awarded in favor of Virgin this third time around.

And here is the fun part; When VIRGINIC, a small “David” went up against the behemoth “Goliath” of Virgin and managed to not only show that common sense is still alive and well in some legal systems, but managed to do it on a shoestring budget, whilst a mammoth task and stupendous result given the odds, it appears that the ultimately necessary penny-pinching that all start-ups are likely to be forced to adopt, is the largest chink in their armor.

The reason for this is simple: Virgin lose and the judge awards costs in the order of £300 to the start-up. £300 which Virgin never actually saw fit to pay, regardless of the fact that they spend so much time in courtrooms arguing that their rights are being infringed upon and crowing for justice. This in itself is a pointer towards where this all goes wrong. You see, they cry foul and plead for justice as if the courtroom is a sacred place where all shall find their truth. In reality, when that truth is contrary to their opinion, they simply disregard the orders of the court and find somebody else to cry to.

Now, what happens when, at the third time of asking, they manage to find themselves a “friendly” judge? Well, their costs are awarded against VIRGINIC in the sum of…

Ready for this…?

£33,000 + £10,000!
With no right to appeal any further, conveniently.

So, Virgin “loses” and the bill is £300. I would guess that the lawyers charging $300 to make a phone call would probably be happy to pay that off themselves with the cash that they dropped down the sofa last night. However, when VIRGINIC loses, all those cups of coffee that the world’s most expensive secretaries were making suddenly add up to a sum of £43,000, so exorbitant, so utterly defiant of anything even approaching a reality that is in any way sustainable, that all suddenly becomes so very clear.

Virgin and, more importantly, Virgin’s lawyers LOVE finding random reasons to drag volnurable, small businesses (and apparently non-profit foundations too) into a courtroom because it is a no-loss situation for them. They literally don’t even bother paying the measly costs generated if they lose (Virgin pays) whilst running up such absurd bills themselves that, if they win, the small business is basically financially crippled to the point where it either ceases to exist or exists only for the purposes of paying off the legal bills. Small educational foundations like “Las Virgenes” for children, staffed entirely by volunteer parents are a no match with this malice legal practice backed by deep pockets of Virgin.

Is there hope and a happy ending here? VIRGINIC is well off its knees trying to write one as we speak. Keep your fingers crossed and maybe the Wyoming case will prove more uncorrupted justice system in the US than the UK one.

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How We Can Safely Start Filling Jobs Whilst Social Distancing


Launch of the new interview screening service Screenable

London based company Screenable have today announced the global launch of their video interview screening service across both web and app platforms. The release could not have come at a more crucial time for the global economy as businesses begin to reopen and focus turns to getting the world back to work following the Covid-19 lockdown. The smart screening service from Screenable is available for recruiters at screenable.co and delivers video interviews in 3 simple steps.

Screenable is designed to make it simple, quick and effective for both recruiters and applicants to manage the job application and interview screening process. As social distancing restrictions remain in place across many countries, face-to-face interviews are not viable yet interview screenings will be essential to recruiting moving forward. Recruiters can screen candidates as the CV’s land on their desk, speeding up and consolidating the interview process to ensure a more efficient recruitment journey.

There are no third parties involved, which speeds up the process and allows recruiters to manage their own portfolio with a bank of prepared questions. Screening requests can be sent directly to applicants or alternatively posted with the job advert across platforms. To help get our workforce back on its feet, Screenable is crediting all recruiter and employer accounts with screening credits. A selection of subscription plans and referral schemes are also available.

Due to the rise in recent unemployment we expect higher rates of job applications to manage, Screenable will make this process faster, smarter and cheaper. With video calls becoming a household staple over the lockdown period, people are more familiar and comfortable with being in front of a screen which has led to a rise in response rates from video screening applicants. The Hub on the Screenable platform will manage applicant responses and help build a portfolio of candidates for ongoing opportunities.

The Screenable mobile app on iOS and Android is free for applicants to build a private or public profile, as well as respond directly to screening requests from recruiters. Screenable has been carefully crafted to ensure applicants are given the opportunity to stand out from the crowds. Profile pages and CV’s will be supported by a series of video interviews to bring the candidate and their work experience to life. Applicants can share their profiles with potential employees and recruiters during their job search as well as post direct profile links to professional platforms such as LinkedIn.

Screenable is the video interview platform launched in 2020 from the UK.

Screenable is the video interview platform designed for recruiters to streamline applicant screening and hire the best talent.
Recruiters can use the Screenable service on the web.

https://www.youtube.com/watch?v=AN1AC8KUWZA?feature=oembed

Job applicants can download the free Screenable app on: –iOS
Android.

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