ESP Play Demand Sugar Tax Ringfencing Be Reinstated

Burnley, UK. School playground equipment supplier, ESP Play, has denounced the government’s decision to drop the ringfencing of the Soft Drinks Industry Levy to help tackle the obesity crisis in schools. It claims the decision will prevent schools from implementing projects which have been seen to have a positive impact on obesity and mental health.

When first introduced, the government confirmed that income from the Soft Drinks Industry Levy would be ringfenced for use in schools until 2020. Over that time, the hundreds of millions of pounds it has raised have benefitted the health and wellbeing of pupils across the country. However, in the most recent spending review, the treasury has confirmed that ringfencing for income for the 2020-2021 period, forecast to be £340 million, has been removed.

Andrew Wood, Managing Director of ESP Play said, ‘Over the course of our work, we have seen young people benefit significantly from projects funded by the Soft Drinks Industry Levy. Schools that are ambitious to improve the health of their pupils rely on this income and without it, many children will be denied these potentially life-changing opportunities. We have seen the positive things the levy can do and would like to see its income ringfenced once again.’

As part of its services, ESP Play supplies and installs playground and outdoor sports equipment specifically designed to encourage pupils to be more physically active. With financially struggling schools seeing a growth in the number of overweight and obese pupils, the ‘sugar tax’ levy has been instrumental in helping them buy the school playground equipment that has been shown to increase pupil activity levels, both during free time and in PE lessons.

Andrew Wood added, ‘It’s not just pupils’ physical health which is benefitting from the sugar tax. The increased physical activity is also beneficial for mental health and wellbeing and with 12.8% of pupils suffering from a mental health disorder, it’s even more important that ringfencing is reintroduced.’

Note to Editors: ESP Play is a school playground development and CPD training specialist. It supplies and installs outdoor PE, curriculum-based and play equipment, together with playground and sports surfacing, to schools and EYFS providers throughout the UK. Operating from Burnley, Lancashire, it has worked with thousands of schools over the last 16 years.
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East meets West: 22 years old blends Asian herbs and matcha into zero sugar energy drink

The story began like this – a young college student who suffers from mild dyslexia and struggles to spell created an one-of-a-kind tea soda made with organic Japanese matcha and several natural energy-boosting herbs to challenge Redbull’s traditional energy drinks.

The new in town HISE soda is a magical combination to power up your brain functions, especially on concentration and memory, and battle enervation and fatigue by strengthening your physical ability.

“I used to rely on energy drinks to deal with my concentration issue as I hate pills. Sure thing they do hype you up for three hours but the side-effects are just too much – blushing my skins, crazy heart pounding and energy crash” the young innovator explained. “So I turned to Chinese herbal and mint tea instead that worked like magic. Inspired by the natural drinks, I founded HISE, the powerful future energy soda that come with clean ingredients and zero sugar that are suitable for everyone, even the diabetes and persons on diet!”

To the remedy of many who want to stay energised but also value health, HISE’s new future soda comes with no side-effect but only side-benefits. With the recent super-food trend, matcha has been brought to the spotlight for its rich antioxidants content and free radical fighting properties. For more, matcha is high in dietary fiber and fosters metabolism which assist you in weight control and keeping fit. On top of that, the energy soda features three types of top-notch Asian herbs that improve your heart health and help fight age-associated and long-term diseases. One of the three, Rhodiola Rosea helps in improving mood and easing stress by correcting the chemical imbalances.

“Born in a family that is enthusiastic about teas and herbs, I am always amazed by their nutrition benefits. But we are aware that tea soda is also a soda that needs to taste good. So we studied the popular Western beverages’ taste and came up with this delightful tea lemonade recipe which is actually refreshing and sweet!” The Hong Kong based team pointed out that the sweet taste is from a new innovative natural sweetener extracted from the Eastern traditional favorite sweetener – Monk Fruit.

Excited for the future energy soda? HISE is now available as crowdfunding on kickstarter and check them out at

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