Tea

Tea

SORATE LAUNCHES THE MOST CONVENIENT WAY TO DRINK GREEN TEA AND MATCHA


Los Angeles, March 2020

Sorate is debuting its online retail that includes Matcha and Green Tea Subscriptions, Detox Plans, and accessories that allow you to prepare Matcha and infuse green tea at any moment, and in any place. Sorate is also unique in offering a variety of subscription packages, making the daily regime even more convenient.

The mission behind this brand is to educate on the health benefits of green tea and Matcha that have been discovered and studied through the years by the leading health doctors and scientists. Sorate’s passion is providing people with the best nutritional benefits from Western and Eastern medicinal practices, by bridging the plant-based medicine of Japanese Green Tea with today’s modern world.

Sorate believes that long-lasting health and wellness can be found in something as simple as a cup of tea.

The startup is founded by creative director Silvia Mella, filling a market gap of consumers who are seeking this convenience in their every day healthy drinking options.

Mella says, “The idea for starting Sorate came to mind after a period when I felt physically and emotionally depleted by the pressures of life. At a family-owned tea farm near Kyoto, I learned that regular tea breaks were the key to a peaceful mind as I went about my day. Stability = Serenity. When I returned to the States, I brought the good habit of Green Tea drinking back with me.”

BEHIND THE NAME

In the Veneto region of Italy, Sorate is an informal way of saying “calm down” or “cool off”, while “Sora” in Japanese means “sky”. The logo is half a perfect circle in honor of Giotto, Leonardo Da Vinci, and the light of the Roman Pantheon. The other half refers to the Japanese zen circle, Enso.

Mella continues, “In Italy, we have a similar appreciation for the anchoring effect of our daily customs, like the energizing jolt of espresso at sunrise. It gives us a moment to see things clearly before we spring into action. Sorate is my love letter to Japan; which taught me mindfulness, and Italy; where I learned to appreciate the beauty in all things.”

All products are organic and sourced directly from Japanese family-owned farms.
The packaging and accessories are all sustainable and recyclable.

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Bara Brith Gin – Snowdonia Spirit Company makes first ever gin celebrating the Welsh favourite tea loaf, Bara Brith.


Now for the first time there is a very special new addition, Bara Brith Gin. A beautiful expression of the unique recipe of the Welsh tea loaf and a recipe that lends it’s self very much to a spirit version.

Dried and candied fruits, aromas of sweet orange and spice and subtle background flavours of tea all contribute to this new Welsh gin, distilled in the heart of Wales.

Bara Brith has had a special place in the hearts of generations of Welsh bakers, whether it be on special occasions or for that delicious, just baked aroma and taste, this traditional Welsh tea loaf is very much a national Welsh icon.

Bara Brith, translated as speckled bread, has a rich recipe of dried fruits, spices and tea and bakers would often vary slightly the ingredient mix and it is said that there are 1000 different recipes, but only one Bara Brith.

Bara Brith Gin is indeed very much on trend, with the flavoured gin market experiencing a huge increase in demand, especially in the last 12 months, with reports of gin sales topping 73 million bottles to year end June 2019 in the UK, up nearly 10 million bottles on the previous year and the flavoured gins sector growing the fastest.

With five consecutive years of double digit growth gin is still the fastest growing category in total alcohol and the drinkers interest in new gin flavours shows no sign of slowing down with both retailers and bars significantly increasing their gin offering.

New flavours bring new cocktails and new drinkers too, all throughly enjoying the great new tastes that were just not on offer 5 years ago.

The Snowdonia Spirit Company, makers of Love Spoon Wild Fruit Gin and their signature Welsh Gin, say that flavour innovation is the key to the success of their full strength gin selection, Welsh gins celebrating tradition with great taste and Bara Brith Gin certainly delivers.

The label is quite special too. Renown environmental landscape artist Alan Rankle has created a special painting for the reverse of the Bara Brith Gin label. Alan’s interpretation of the Welsh landscape is evocative and wild and is part of a series of paintings commissioned by the Snowdonia Spirit Co to adorn their gin labels.

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Couture tea brand, Thés Lac Rose, is among the Great Taste winners of 2019

Thés Lac Rose, the couture tea brand, was founded in 2018 by French 23 year-old, Dalla Niakhaté.
With creative tea collections released seasonally, handmade blends and ethically-sourced tea leaves, Thés Lac Rose is ready to take the tea industry by storm.
Thés Lac Rose teas are available mostly on the brand website www.theslacrose.com and in pop-up stores in Paris and London.

Great Taste, the world’s most coveted food and drink awards, has announced its stars of 2019.

Out of 12,772 products sent in from over 100 different countries, Thés Lac Rose was awarded a 2-star Great Taste award “dubbed above and beyond delicious” by judges for its Rêverie Rosée tea blend. A beautiful bouquet of Black Tea Ceylon (South India & China blends), pineapple, papaya, grape, rose petals, blue cornflower. “A good quality leaf produces a soft, bright liquor. The flavour is peachy, sweet, mellow and the Ceylon tea flavour comes through well. A clever meld.” – Great Taste Awards 2019 Judges.

Judged by over 500 of the most demanding palates, belonging to food critics, chefs, cooks, restaurateurs, buyers, retailers and producers, as well as a whole host of food writers and journalists, Great Taste is widely acknowledged as the most respected food accreditation scheme for artisan and speciality food producers.

Dalla Niakhate, CEO and Founder of Thés Lac Rose, explains: “It was our first time entering the Great Taste and receiving such recognition from top experts of the food and retail industry is truly heart-warming. I founded Thés Lac Rose a year ago with the mission to make tea fashionable and exciting again with a strong emphasis placed on artisanship and creativity. Everything we do, from the plucking of our tea leaves, to the labelling of our packaging, without forgetting our tea blending, is 100% handmade; so it means a lot to see that the uniqueness of our tea is being praised amongst some big names.

This announcement is also particularly timely as we are opening our first pop up tea bar ever in Paris, on 31st August 2019. It will be an opportunity to meet our French customer base, introduce them to our award-winning tea and some gourmet tea-based cocktails.”

The panel of judges this year included; cook, writer and champion of sustainable food, Melissa Hemsley, Kenny Tutt, MasterChef 2018 champion, author, Olia Hercules, chef and food writer, Gill Meller, Kavi Thakar from Dishoom, food writer and stylist, Georgina Hayden and author and chef, Zoe Adjonyoh, as well as food buyers from Selfridges, Fortnum & Mason, Sourced Market and Partridges.

For more information: Dalla Niakhate,
info@theslacrose.com or call +44 7950 7765 73
Great Taste Press Enquiries: Amy Brice at Freshly Ground PR; email amy@freshlygroundpr.co.uk or call +44 (0) 7717 893123.

What is Great Taste?

Great Taste is the largest and most trusted accreditation scheme for fine food and drink. Established in 1994, it encourages and mentors artisan food producers, offering a unique benchmarking and product evaluation service leading to an independent accreditation that enables small food and drink businesses to compete against supermarket premium own label brands.

Great Taste ratings

3-star: Extraordinarily tasty foods – less than 3% of products are awarded a 3-star each year – don’t
leave the shop without buying it!
2-star: Above and beyond delicious – less than 10% of entries will achieve this rating
1-star: A food that delivers fantastic flavour. Approximately 25% of entries will achieve this rating each year.

What are Great Taste judges looking for?

They’re looking for great texture and appearance. They judge the quality of ingredients and how well the maker has put the food or drink together. But above all, they are looking for truly great taste.

Original Source PRFire.com

The Tea Circle — A Revolutionary Tea-Blending Startup Launches Crowdfunding Campaign on Kickstarter

A game changer is about to enter the world of tea. The Tea Circle has unveiled its plans to launch a website that allows you to create a personalised tea from hundreds of possible ingredients.

They have developed a tea-blending tool that allows you to mix multiple ingredients into a unique ‘Tea Circle’, a beautiful and dynamic visual representation of your tea creation. As you blend your tea online you’ll be able to discover, in real time, its flavour profile and its holistic benefits.

With all the scientific and holistic benefits of loose-leaf teas and herbal blends, our tea creator tells you quickly and easily which ingredients are right for you”, explains Richard Salmon, founder of the startup.

Once you’ve chosen the tea that best suits you (or the person you are making it for), you get to name your blend and write a personal message. Your unique ‘Tea Circle’ and its name will be printed directly onto an exquisitely designed gift box and within a bespoke booklet telling you about your creation.

tea circle first image

We wanted tea lovers to discover blends in a new way, allowing them to choose from millions of unique ingredient combinations, to finally create their own personalised tea in a hugely fun and interactive way”, said founder Richard Salmon.

In a crowded market, you need a hook that gets people excited. There are only a handful of companies that offer a ‘blend your own tea’ service, however, The Tea Circle goes the extra mile by turning their product into an incredible, personal gift. The Tea Circle’s visual representation, for instance, required the effort of painstakingly photographing over 3,000 images, in order to make every Tea Circle look organic and unique.

Watch your Tea Circle grow!

Richard runs a small creative agency, Fishfinger Media, and wanted his talented team to bring together his love of design and tea. “We really wanted to shake up the tea industry. I knew if I tried to go solo on this project it would have ended up being a sorry mess of potato prints and scribble. The team have really put their hearts into the project… when we started we were a 90% ‘coffee drinking’ agency and I’m proud to say that we’ve flipped it round to the tea drinkers’ favour!”

The Tea Circle are launching their Kickstarter only a couple of days prior to National Tea Day, the 19th April 2018 and, if successful, are planning to launch the brand later this Autumn.

The Tea Circle hopes to raise £50,000 utilising crowdsourcing to help bring The Tea Circle to the global market.

You can back The Tea Circle on their Kickstarter page now; starting at only £15 for the Early Bird adopters.http://www.theteacircle.com

Social Media

http://www.facebook.com/TheTeaCircle

http://www.instagram.com/TheTeaCircle

http://www.twitter.com/TheTeaCircleUK

For further information, press kit, images and videos, etc., please email: Richard Salmon hello@teacircle.com
020 8347 7777
http://www.theteacircle.com