Creating compelling niche content can be a challenge. Due to the vast number of websites and blogs that exist online these days, producing high-quality content that targets a niche market requires skill, know-how, and dedication.
When it comes to the finance industry, many of the challenges involved in creating niche content are no different. If you’re looking for ways to create content for the finance industry, read on for a few tips. While some of these can be generically applied to other industries, they’re essential for the early stages of producing content that delivers.
Know Your Audience
Good content isn’t just about the quality of writing. It’s also about how well your articles target a specific audience and meets their needs. Producing high-quality niche content depends very much on this first tip.
Before you set about typing ideas onto the page, establish your target market, and look to resources like Forbes to help determine the niche they fall into. This requires thinking about their age, demographic, interests, social backgrounds, and, most importantly — their primary needs. Once you know who you’re writing to, it will be much easier to produce content that matters.
Write Consistently About Relevant Topics
Finance, like any industry, will have a broad set of topics. Having established your audience, narrowing down your topics will be an easier job, one that can produce great results if you do it consistently. If you’re knowledgeable in the area, coming up with topics might not be so tricky, but if you’re new to the industry, do some research ahead of time. Niche markets could include banking, investing, credit scores, credit rewards, savings, budgeting, or loans. Once you’ve decided on your topics, be sure to write regularly.
Evaluate Your Competitors
Knowing your competition can be just as valuable as knowing your audience. It is also an essential way of establishing your niche market. If you can find a gap in the market in an area that you’re passionate about, then that’s half the battle. If you’ve decided on the loan industry, for example, you may want to start exploring the likes of Cash Lady and other companies to help you differentiate your content from competitors.
Be Smart About Promotion
Having brilliant content is excellent, but without the right promotion, it will simply be left unread. This is where the knowledge of your audience is also key, as you will want to ensure your digital marketing promotions are targeting the right areas. When it comes to social media, make sure you research the best hashtags for your financial niche and ensure that you’re signed up to the most popular platforms to promote your content. You may also want to invest in paid search ads or other forms of promotion to make sure your content is being well circulated. During this process, also remember to implement a solid keyword strategy to ensure you can rank high on the Google search pages.
Once you’ve initiated your promotional and digital marketing campaign, be sure to continuously analyse the results. Whether this is done through Google Analytics, Monster Insights, or a decent website plugin, evaluating how your content is being received is key to the ongoing production of relevant and successful content. You’ll want to look at everything from the bounce rate, the average time spent reading each page, as well as the demographics like age, location, etc.
Producing niche content that is not only relevant but also found, is a challenge in today’s online world. However, you can make a big success of it if you start with the above tips and remain consistent in your approach.