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How Gamification Marketing Tools are Going from Strength to Strength


Recently we’ve seen a massive expansion of the online gaming and esports industry and people are hungry for entertaining and challenging titles like never before.

The idea behind gamification is to harness that demand and use it to promote products and services. Here are some of the revolutionary ways in which this is being done.

Tap into Your Customer’s Competitive Side

When most people think of gamification, they think of Space Invaders or some sort of platform integrated onto a website, but ofttimes the best uses of gamification are subtle in their application.

One successful example of this is LinkedIn’s use of the progress bar or completeness meter. This tells users to what degree their profile has been completed, thus incentivizing them to complete it 100%, so as to get more hits on their profile. This energy or progress bar idea is borrowed from gaming, but in this context, it drives added user engagement and further interaction with the site.

Partnering with Gaming Brands Pays Dividends

One way that is proven to drive interest in a company’s product offering is to partner with a popular gaming brand.

There is no better example of this than McDonald’s partnering with the makers of Monopoly, to create their now infamous rewards campaign.

Of course, then there are companies for whom the games themselves are the products, who may use one game to drive customers towards other more profitable games. This is the case with many online gaming companies, who will use bonuses to encourage potential players to try certain titles before introducing them to the rest of their gaming portfolio.

Caption: Mobile games penetrate new markets around the globe, such as emerging African markets with young demographics

AR Gamification Brings Customers Direct to Your Door, or Website

The power of AR (augmented reality) games was first realized when Pokémon Go’s developers managed to create a game that integrated itself within the confines of the real world, meanwhile directing its players to destinations of its choice.

What this meant was that the game’s creators could charge companies to have virtual Pokémon gyms set up on their premises, meaning players would be directed there incentivized by the fact rare Pokémon would be found there. This is undoubtedly where the future of gamification marketing lies and has already been used by high street brands such as IKEA and Lacoste.

 

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Eitan Eldar: Online Tools Help Keep UK Real Estate Market Afloat During Coronavirus Pandemic


The impact of the coronavirus pandemic on the whole world is massive, with a sharp down-trend in stocks and real estates in the UK. Since the pandemic became wide-spread across the globe, it has become increasingly difficult to do business as usual for everyone, even for real estate agents, as they develop new ways of viewings and valuations. The country-wide lockdown has taken its toll on the real estate market.

As it becomes increasingly difficult to carry out business as usual, Eitan Eldar says, “The quarantine and restrictions on movement set by the government to stop the spread of the coronavirus prevented potential buyers from inspecting properties and meeting with agents. We all know this isn’t good for the real estate business, but it’s the best approach to contain the spread of the virus.”

Online tools for viewings and valuations by real estate agents

With new sales becoming virtually challenging to close, the UK real estate agents are moving online in their droves for viewings and valuations. Sellers that were already on the ground on the market have their available stock reduced just by 2.6%. However, as the government restrictions on movement and physical business transactions came to being, different initiatives have been exploited by real estate agents to reach both potential buyers and sellers.

“Showing properties online has helped to keep the real estate market afloat for all during this coronavirus outbreak. However, sales are still down,” said Eitan Eldar. “This method allowed the real estate market to stay somewhat active, compared to other fields to shut down completely. With this novel initiative, investors can still go about to check out properties of their choice and close deals even as the pandemic ravages the world”.

The focus of the real estate agents is now on video viewings of properties, allowing buyers to inspect properties they are interested in ahead of the time when the restrictions will be lifted on movements. Real estate markets have started to recover from the fall it experienced at the beginning of the lockdown.

The overall result of the pandemic on real estate

Like every other sector of the economy, the real estate industry has had its fair share of the pandemic. And the impact might still be felt even when restrictions of movements have been loosened.

Eitan Eldar says, “In the real estate market, commercial real estate continues to experience the most of the impact of the pandemic. We don’t expect a fall in the private home market, at least, not in the long run”.

https://www.youtube.com/watch?v=C-OceUHdp6E?feature=oembed

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Bitquery formerly bloxy.info, unveils a set of data tools including open source data widgets support


Bitquery formerly bloxy.info, unveils a set of data tools including open source data widgets supported by Binance.
Expands API data support for more than 20 blockchains.

New York: Bitquery, LLC. (formerly bloxy.info), today unveils its new branding along with a series of new developments. This milestone is a major move for Bitquery on its mission to extend its blockchain data coverage solutions in an array of different data verticals.
This news comes in the wake of many recent initiatives and accomplishments of the company, including:
The development of open-source Blockchain Data Widgets supported by Binance.

Flora Sun, Director of Binance mentioned “they proved that they had the technology to deliver sophisticated data solutions. We extended our support to them by including the team in the Binance fellowship program”.

The release of Bitquery Explorer Beta an analytical multi-blockchain Explorer based on Bitquery Widgets. You can go to Bitquery Explorer Beta by clicking here.

The announcement of Bitquery Beta program of its single point API, based on GraphQL that extends support for major blockchains. Bitquery invites blockchain developers & Financial Institutions to participate by visiting bitquery.io/labs/graphql.

As of today, the company supports through its unified APIs the following blockchains: Bitcoin, Bitcoin Cash, Bitcoin SV, Bitcoin Omni Layer, Litecoin, Dash, Doge, ZCash, Ethereum, Ethereum Classic, Tron, EOS, Binance, Tezos, Repple, Stellar, Cardano, Cosmos, Celo.

About Bitquery, LLC.: Bitquery is an API-first product company dedicated to power and solve blockchain data problems using the ground truth of on-chain data. Supports different data verticals like Crypto Surveillance with its unique Coinpath® technology, Arbitrage Trading on DEXs, Smart Contracts, and more. Bitquery is powering known Blockchain Projects & Service Providers, Financial Institutions, Crypto Exchanges & Developers.

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