Luxury ‘collector’ watch brand Brax la Rue is bucking the trend and proving that success is possible in the wake of the Covid-19 lockdown.

The new UK based company has already caused quite a stir despite the fact that its first Tourbillon watch hasn’t been officially launched until today (1 September 2020).

The 500 stunning limited edition timepieces have been hand assembled and are individually numbered. They are housed in a 42mm diameter stainless steel case with anti-reflective sapphire crystal glass and hand winding Tourbillon movement.

What’s more, one of the watches will be worth significantly more than its sale price thanks to world famous micro-artist Graham Short who has engraved a tiny badger’s paw print on its working mechanism – viewed through the glass on the reverse of the watch.

Graham is considered to be one of the most talented living micro-artists in the world. He is well-known for engraving a portrait of the Queen onto a pinhead, which recently sold for £100,000, but admits that the Brax la Rue paw print, engraved using a using a shard of diamond glued to the tip of a needle, was his most difficult engraving yet.

The dedicated artist, dubbed ‘hands of a genius’, spent over 50 years going to physical and mental extremes to produce the highest-quality, and tiniest, hand engravings ever seen – in fact his smallest works of art cannot even be seen by the naked eye.

As well as the portrait of the Queen, his masterpieces include engravings of Jane Austen and Harry Kane on bank notes, and an engraving on the edge of a commemorative medal given to the artist by Neil Armstrong.

Brax La Rue started when watch enthusiast Peter J Fuller had a vision to make watches a little different.

Peter explains: “There are so many watch brands out there already, but through Brax la Rue I wanted to create something different, unusual and unique; something that will make people look twice. I want Brax la Rue to become a great British brand.”

The Tourbillon was patented in 1801 by Swiss watchmaker Abraham-Louis Breguet. Tourbillon is French for ‘whirlwind’ – its purpose being to negate the effects of gravity on time accuracy. It is housed in a rotating cage with the whole assembly constantly moving. So whatever position the watch is in, any timing variations are cancelled out.

The Brax la Rue limited edition Tourbillon watch will be launched on Ingiegogo, a platform which supports new start-up businesses, on 1 September 2020.

For more information, contact: Peter Fuller – founder of Brax La Rue – 07745 894481

Brax La Rue is a new Luxury ‘collector’ brand watch company with the aim to produce quality limited edition watches with something unique in every collection.

Graham Short :  Watch an interview featuring Graham Short and Peter J Fuller talking about the paw print engraving.

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Thierry Rochelle Private Equity on Why Snowflake’s Upcoming IPO Is One to Watch

A spate of new technology stocks may be hitting the market later this year, and Snowflake could be one of them.

Silicon Valley-based Snowflake filed confidentially for an IPO this week, according to Bloomberg, and intends to list its shares in the coming months. The cloud specialist could be one of the larger tech offerings to go public this year, as some high-profile firms, such as Airbnb, have delayed IPO planning because of the pandemic.

“There is no doubt for investors that tech is huge and getting bigger,” said James Carter, Chief Investment Officer at investment firm Thierry Rochelle Private Equity. “You see an increasing hunger for new properties.” 

Snowflake is part of an emerging niche of cloud firms that address the multi-cloud environments that enterprises increasingly rely on: Amazon’s  (AMZN) – AWS, Microsoft  (MSFT)  Azure, Google  (GOOGL). Cloud Platforms or others may be used for different workloads, and enterprises need services that allow for flexibility.

Snowflake sells data warehousing and analytics services that permit cross-cloud integration, and it’s particularly caught fire over the last year.

Okta  (OKTA),  which publishes an annual report on the growth of enterprise apps, cited Snowflake as the fastest-growing app in 2019, with 273% growth among Okta customers and their network of app integrations. Snowflake also counts several cloud heavyweights –AWS, Azure, Salesforce  (CRM) – Get Report, and many others — among its base of customers and partners. Some of Snowflake’s products also overlap with major cloud infrastructure providers, and CEO Frank Slootman told CNBC that Snowflake has poached thousands of customers from AWS’s data warehousing service.

Snowflake is seeking a $20 billion valuation in its upcoming IPO, according to reports, which would represent a premium over its last private valuation of $12.4 billion in February 2020. Slootman also said earlier this year that the company generated well over $100 million in 2019.

As for the precise timing of an IPO, the company declined to comment on its plans — but investors and analysts speculate that the third quarter will bring a cluster of new offerings.

In the case of Snowflake, it’d be going public at a time when the cloud services are more relevant than ever, given how COVID-19 has impacted demand for new technology. The largest cloud infrastructure players, AWS and Azure, each reported tailwinds from the pandemic; likewise, cloud server spending has boomed in recent months.

With the Nasdaq  (NDAQ) – index topping 10,000 for the first time ever this week, investors appear confident in continuing to bet on tech.

“Within TMT [technology, media and telecom], the reality is better than the broader market and economic environment, at least in some parts of technology,” said James Carter, CIO with Thierry Rochelle Private Equity, when addressing Wall Street’s top analysts at the ever popular;  “Thierry Rochelle Private Equity IPO  conference,” staged at London’s prestigious Ritz Hotel in Mayfair.

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The original RWB Porsche reborn as a watch

Copenhagen, May 19th, 2020.
We are proud to introduce our most extreme collection yet, The Limited Edition 901 RWB – designed and produced in collaboration with legendary Japanese car tuner Akira Nakai, founder of Porsche tuning company RAUH-Welt BEGRIFF (RWB).

The REC X RWB collaboration contains a piece of metal from the original RWB Stella Artois and RWB Rotana Porsche – the personal and famous race cars of Mr. Akira Nakai. Limited to 305 pieces of each model.

The myth – Turning beauties into beasts

Akira Nakai is considered an artist and underground phenomenon in the car and drifting community, having specialized in the installation of custom wide-body kits and extreme fenders on classic Porsche 911’s. Doing most of his work by hand, Nakai-san’s RWB conversions are unmistakable and controversial.

His violent, chaotic approach is the antithesis to Porsche’s discreet, careful upgrades of their iconic cars. His conversion projects are complete transformative experiences and the birth of something new and extreme – turning the sophisticated Dr. Jekyll into the beastly Mr. Hyde.

The beasts – marking the birth of RWB

The 901 RWB Stella and ROTANA timepieces contain a piece of metal from Akira Nakai-San’s personal RWB Porsche 911’s:
Stella Artois – a car 12 years in the making and the genesis of all RWB projects.
Rotana – a hardcore, track focused purple turbo Porsche 911 turbo.

Stella Artois was Nakai-san’s first full conversion: A black and gold classic black 1985 Porsche 930 turned into a roaring monster whereas the purple Rotana is based on a 993 and Nakai-san’s vision taken to the extreme.  Both vehicles would go on to define and shape the RWB brand and Porsche tuning subculture.


Nakai-san might be transforming the classic Porsche 911 into something extreme for a living – but his love of these vehicles is the reason the fender parts removed from his own cars are still to be found in his garage in Kashiwa, Japan.

Raw material from Stella Artois and Rotana are punched into watch dials, lacquered and built directly into the design of the 901 RWB Stella and Rotana timepieces, ending its long and extreme journey of alteration.

The entire idea behind Rauh-Welt Begriff (RWB) and everything that Nakai-san has sacrificed for his automotive art is distilled into a limited run of only 305 watches of each model.


The REC X RWB project has been two years in the making – blame it on our Danish perfectionism. Captivating the soul and the design DNA of these two iconic vehicles has by no means been an easy task.

“Whether you like them or not Mr. Akira Nakai’s RWB creations don’t go unnoticed. You take a stand. We wanted to incorporate the same powerful presence into our Stella and Rotana timepieces”.
Designer of 901 RWB STELLA & ROTANA, Thomas Funder

We have incorporated the extreme wide body kit into our design – just to mention one of the many design elements we pay homage to.

No formula or predefined approach defines the process. Constantly adding and constantly cutting away, we are working relentlessly to distill the essence until only the best parts remain, encapsulated in pure passion – completing the creative circle.

Diameter: 44mm (46 with body-kit)
Height: 14 mm

Handcrafted metal dial cut directly from the hood of Nakai-San’s personal RWB: Stella & Rotana
Automatic mechanical Miyota CAL. 9100 movement with 40 hour power reserve
Sapphire glass
4-piece stainless PVD-coated steel case
5 ATM, 50 metres
2 year full warranty

How do you put the soul of a car into a watch. Where do you find it? In the material, the shape, or is it in the roads it’s traveled? It is our love for the extraordinary machine that drives our philosophy. A three-step process we’ve named: RECover, RECycle, REClaim. Or REC for short.

For more information, please contact
Marketing / PR Gürcan Bozdogan

Creative Director
Henrik Munch- Fals
Sales Jonathan Kamstrup

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1968 Ford Mustang Eleanor transformed into a watch

REC Watches presents the P-51 Eleanor – a Limited Edition timepiece incorporating metal from the trunk let of a ’68 Mustang Fastback that was transformed into the Eleanor in 2017. Limited to 498 pieces.

Copenhagen, Denmark (November 7th, 2019) With the Limited Edition P-51 Eleanor, REC Watches is reclaiming the spirit, design and power of one of the coolest cars ever made. The dial is cut directly from a ‘68 Ford Mustang Fastback in the process of transforming her into the iconic Eleanor – first introduced in the 2000 Jerry Bruckheimer Blockbuster movie ‘Gone in 60 Seconds’.

The REC Concept
How do you put the soul of a car into a watch. Where do you find it? In the material, the shape, or is it in the roads it’s travelled?
It’s our love for the extraordinary machine that drives our philosophy. A three-step process we’ve named: RECover, RECycle, REClaim. Or REC for short.
RECover – The ‘68 Mustang Eleanor

The first Eleanor was a one-off re-design of a 1967 Shelby Mustang GT500 Fastback – created by legendary coachbuilder Chip Foose specifically for the movie Gone In 60 Seconds from 2000.
Our Eleanor organ donor is based on a 1968 Fastback and was recovered in Saintes, Belgium. Built by two Belgian brothers, she was put on a poster for their annual American car show. The only problem? There was no Eleanor. So, they had to build one specifically for the show.

RECycle – The dial
The trunk let removed and changed from the ‘68 Mustang – in the process of transforming her into Eleanor – was then given a new life. After the paint was removed from the Eleanor trunk let, we managed to punch 498 dials – all of which were coated with a clear lacquer to make sure the original patina of this 51-year old legend stayed intact and visible.

Centered around the recycled dial, our ambition was then to create a watch that honored the same design principles that made the Eleanor such an icon.

REClaim – The design
With the soul of the Eleanor captivated in the recycled dial, the main challenge was to build a watch around it. It had to be elegant, racy and masculine – but at the same time: It had to stand out on its own. In our dedication to reclaim the Eleanor, we found inspiration in the curves, rims, racing stripes, chrome elements and the unique counters of the Eleanor.

Both the Eleanor car and our classic P-51 timepiece (first introduced in 2015) are based on the classic Mustang. And just like coachbuilder and creator of the Eleanor, Chip Foose, we also had to rethink the classic Mustang in our pursuit to give life to the Limited Edition P-51 Eleanor.

+ SIZE & FIT Diameter 44mm, Height 10.8mm, Weight 128g
+ FEATURES Case 316L Stainless steel, Sapphire Crystal with anti-reflective coating, Movement: Mechanical, self-winding
Power reserve +48 hours
Jewels 26
2 years full warranty, 3 ATM, 30 meters

About REC Watches
Petrol heads and watch fanatics to the bone, our ambition with REC Watches is to transform those passions into truly unique timepieces – recycling classic icons beyond repair. Every single REC timepiece incorporates salvaged, recycled iconic parts. A concept we call RECOVER, RECYCLE, RECLAIM – or just REC for short.

Gürcan Bozdogan, Marketing and Public Relations
REC Watches
+45 31378231

Henrik Munch Fals, Creative Director
REC Watches
+45 31204481


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