Businesses can now use a new app to easily publish COVID-19 updates on their websites so customers understand how to contact them and what effect it has on their services.
UK based business Wildfire Internet has developed the app following a flood of requests from website owners who needed to inform customers visiting the websites of their trading position, delays to shipping and how to contact them with offices being closed down as staff moved to homeworking.
“We started to get phone calls from clients needing an urgent message added to their website to let people know what was happening” said Neil Whelan, MD of Wildfire Internet.
“Many companies wanted to reassure people they were still providing essential services in line with government guidelines, such as electrical services and food deliveries. Others needed to advise product deliveries were impacted, or how to stay in touch due to office closures.”
Typically businesses put a message somewhere on their home page, but visits to websites often come in to many different landing pages where the message is not displayed. Using the app, the message is published at the top of every single page on the site so all visitors are informed irrespective of which page they first visited. The app only needs a single line of html code added to a site once and then marketers can post and change updates without the need for a developer thereby eliminating delays and costs.
Continuing, Neil added: “We quickly realised that many other businesses were in the same position and just wanted to get their message out really quickly so we rolled our sleeves up and released the app as fast as we could to help them out.”
With the COVID-19 lockdown being so widespread and disruptive, the company took the decision to release it for free to help as much as possible during a difficult period.
“It’s a generally useful app for pushing out all sorts of important updates or promotions so we will keep the core banner service free even once the pandemic finally ends.”
London, 25th April 2018 – Sitemorse, a leader in digital governance and content quality management, has decided to take the industry-first step of making its pricing information fully public.
Sitemorse’s CEO, Lawrence Shaw, said: “Our preference is to have clear, open communications and to ensure that interests are always aligned between all parties. That’s precisely why we want to make this information public, removing ambiguity and opacity in order to make the procurement of digital governance services fast, painless and easy. For individuals and organisations looking to boost their performance in governance, web quality (QA) and digital quality management, this can only be a good thing.”
Sitemorse has 3 Service Levels and core pricing packages, suitable for the varying digital landscapes that Digital Managers oversee. The common component across all services is the inclusion of Sitemorse’s Prioritisation Intelligence engine, which uses machine learning to identify where mistakes are being made and their likely impact in order to drive prioritised action. Sitemorse is passionate about moving the market away from endless reporting and to bring data science to Governance / QA.
At each service level, Sitemorse can provide assessments and prioritized actions, which can be accessed directly within the client’s CMS, via email or through the Sitemorse Dashboard.
The pricing hierarchy is based on the number of pages that the Digital Manager has within their control (across sub-sections, microsites, separate domains and pre-launch sites, or any combination of the above).
The number of social channels to be monitored (QA / Governance monitoring of social content) also plays a part in the Service Level that is purchased. It is also possible to have more than one Dashboard, should the organisation’s digital footprint warrant it.
“WOW….if I invest in Sitemorse, I pay less than the cost of Siteimprove – really? And it includes unlimited PDFs and prioritised recommendations without the hassle of endless reporting?”
Digital Reporter (Sitemorse’s entry-level service that competes directly with Siteimprove [www.Siteimprove.com], and provides an upgrade on their offering) – the key difference is that prioritisation intelligence is included as standard, as it is at all levels of service. Includes live content search and policy management and SMARTview. Unlimited pages, PDFs and Office Docs; and other page options are available.
Digital Dashboard – a new Governance / QA Dashboard for the Digital Manager, allowing you to focus on proactive analysis and decision making, driving improvements and efficiency. Adds the ability to assess any site at any time (independently of your main sites). Recall actual results for up to 3 years. First level of workflow also included. Includes workflow and social page QA/Governance Monitoring and prioritisation intelligence. Unlimited pages, PDFs and Office Docs; and other page options are available.
Digital Experience Manager – the ideal solution for Digital Managers looking to implement as much automation as possible. Adds full workflow (automated routing and management of actions to individuals), reporting consolidation and daily reporting (live mapping of content consumption vs page exits for example). Executive KPIs and tailored reporting. inCMS™ licence also included. DXM has a number of options – the following simply presents an idea of what you need to consider:
Investment in Sitemorse is monthly, billed annually and in advance. Monthly payment options are available where recurring card payment has been authorized. Prices are fixed and no discounts are offered – the only reduction is for affiliate clients at 7%.
When you are ready to progress, there is a simple upgrade path – billed for the difference at the next level of automation.
Download an example service schedule.
In the near future, Sitemorse plans to publish more information about precisely how deployment works; how much organisations need to invest in setup; and the likely ROI of using Sitemorse. The company’s aim is to provide as much detail as possible about how purchasing and onboarding the service works.
Sitemorse helps organizations to efficiently drive improved user experience, ensuring that content is always optimised and that compliance requirements are always met. With clients in every corner of the world, Sitemorse sets out to remove endless reporting from Digital Governance and to instead provide actionable insights so that major changes can be made quickly.
The company has now been moving the field of Digital Governance forwards for over 15 years, while remaining privately owned, and continues to provide clients with new tools and capabilities every year. Most recently, this has included a focus on extending capabilities directly within the CMS, as well as addressing the governance / QA service issue of ‘endless reporting’.
Sitemorse helps digital managers to build strong processes and accountability, to minimise risks and to achieve the highest standards of content quality. And with Sitemorse , there is no need for the substantial infrastructure, support and accordant costs that are required for manual quality and compliance checks.