Welsh Gin

Welsh Gin

Pink Gin.. the mega trend in spirit sales

It’s got to be pink.. yes pink gin is contributing hugely to the boost in gin sales. Nearly 9 million people consumed gin outside of their homes in the year to 18 May 2019 – up by some 2.3m year-on-year.

Flavoured and especially pink gin are leading the growth in sales. With approximately 5.1m consumers now claiming to drink pink gin, sales in the flavoured category grew close to £395m in the year ending May 2019.

More than half of them being relatively new to drinking pink gin suggests that consumers are being tempted away from other spirits to try pink gin and new cocktail variations.

It is estimated that 70% of gin sales growth comes from pink gin and only time will tell if pink gin is a fruity novelty or here to stay. Whatever happens, there is no end in sight to the demand and its women that account for seven out of 10 of all pink gin drinkers.

This summer more than 61,000 licensed venues will be stocking pink gin – a number that has more than tripled in the last 12 months and still growing and in the UK pink gin accounts for approx 28% of all gin sales, with the proportion rising to nearly 41% in the North West of England and North Wales.

Pink is just booming.

Pink gin has been an extraordinary success story for both the on-trade and off-trade. Pink gin is tempting a lot of drinkers away from vodka and wine. The fruity appeal hits the spot for new gin spirit drinkers and is supporting regional distillation startups, from Scottish Highland micro-distilleries to Welsh gin producers from the valleys there is a new taste sensation in every region.

Bars and pubs are now trying to innovate and keep their range fresh and tempt drinkers with as wide a selection as possible.

Sales of mainstream gin brands grew by 80% in the last year and premium gins rose by nearly 25%, while super-premium brands leapt by close to 47%.

The average pub will now stock minimum 8 gin brands, more than twice the average of two years ago and of the 300 new gin brands that entered the on-trade market in the last 5 years nearly one in six is a flavoured gin.

Drinks industry specialists report that there is no end in sight to the remarkable revival of gin sales and just as the industry did not see this boom coming, they find it equally hard to predict where it is going.

Pink gin is certainly on trend and customers are becoming more adventurous and experimental. Cocktails laden with fruity garnishes look very tempting and taste great too, its hardly a surprise that pink gin is very much in and here to stay.

Original source PRFire.com

Pretty in Pink – 2019 Gin trends

With a huge variety of flavours on offer to tempt shoppers, nothing is off limits within the spirit category and especially gin.

It is estimated that in 2018 British consumers spent a whopping £450m more on alcohol than they did the previous year with spirits taking the lions share of the new spend.

2018 spirit sales in the UK are valued at £11 billion – growing more than 7% on the previous year and it is spirits and especially gin that is in demand.

Drinkers interest in new products to buy continues to gain pace and consumers are very willing to try new flavours and are being quite adventurous. When entering a supermarket, bar or restaurant today’s consumers are looking to be inspired, rather than to be presented with a predetermined choice.

Craft spirits are in demand from consumers who look for interesting gin recipes and back stories. Flavour innovation in the premium gin category is winning over the consumer with many making repeat purchases of quality, premium spirits.

Flavoured spirits are now the go to choice and have really expanded in recent years. Consumers are looking for more variety as well as authentic and unique flavours.  Flavoured gin is making a big impact on sales and will continue to grow and show strong performance, still outperforming vodka. Whisky sales equally saw a positive growth in 2018, however, most of the sales increase in spirits is being fuelled by gin.

With five consecutive years of double digit growth gin is still the fastest growing category in total alcohol in the UK.

Retailers are also reporting strong sales in tourist districts, where spirits that represent a local story are selling through very strongly and gin leads in this category too. Although traditionally Scotland leads in alcohol spirit production you only have to take a look at the new burgeoning Welsh Gin market and its success in tourist retail outlets.

For 2019 the big story is flavoured gins and the pink gin is way out ahead. Consumers are demanding summer fruit flavours and tempting fruity  tastes with raspberry and wild berry flavours leading.

With the UK consumers purchasing over two thirds of the total EU gin production it is clear that flavour innovation is the focus and there are no signs of the British consumers thirsts for gin being quenched anytime soon.

Over 70 million bottles of gin were sold in the UK to year end 2018

Over 70 million bottles of gin were sold in the UK to year end 2018, up some 10 million bottles on the year before! The Gin category grew by 42% last year after five consecutive years of double-digit growth and is the fastest growing category in the alcohol sector in the UK.

Demand and sell through shows no sign of slowing with several new gins appearing weekly in the UK and there is a definite trend towards new flavour innovation, wether that be a specific ingredient or taste layer, it can be fruity, woody, herbal or spicey or combinations of all.

This is the first time that gin drinkers have been able to experience really interesting new tastes in the gin category, a category that producers claim offers far more interesting and sophisticated flavours which in turn lend themselves to a host of new cocktails and venues in which to drink the cocktails too.

For several decades we have seen a steep decline in public houses with several shutting daily at one point. Today new gin venues are appearing weekly with a focus on offering a wide variety of new gins and new mixers and equally exotic garnishes, everything from saffron to samphire, it really is a taste revolution.

There is something new created in every region too, each gin offering a unique interpretation of something local, traditional or an ingredient or taste.

We spoke to Welsh gin producer Snowdonia Spirit Co who believe that the humble gin and tonic cocktail, as a simple mix of a juniper based spirit and a citrus based mixer, is a refreshing and equally great tasting alcoholic beverage…  “ What is exciting for the gin drinker today is the vast choice of taste variations offered and they are loving it, it really wasn’t on offer five years ago “

The UK spirits industry really hasn’t experienced such a boom before and while gin certainly having its moment, there is measurable interest in other spirits too with sales of whisky and rum growing positively too.